Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.2 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Thryv
Score 8.9 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Adobe CampaignThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CampaignThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe CampaignThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
13% above category average
Thryv
9.2
8 Ratings
18% above category average
WYSIWYG email editor9.486 Ratings00 Ratings
Dynamic content9.592 Ratings8.97 Ratings
Ability to test dynamic content9.687 Ratings9.17 Ratings
Landing pages8.284 Ratings10.01 Ratings
A/B testing8.888 Ratings00 Ratings
Mobile optimization9.586 Ratings8.88 Ratings
Email deliverability reporting8.090 Ratings9.17 Ratings
List management6.492 Ratings8.96 Ratings
Triggered drip sequences9.681 Ratings9.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Thryv
8.1
7 Ratings
11% above category average
Lead nurturing automation7.16 Ratings8.76 Ratings
Lead scoring and grading7.35 Ratings00 Ratings
Data quality management6.36 Ratings8.66 Ratings
Automated sales alerts and tasks6.05 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.4
86 Ratings
10% above category average
Thryv
9.0
5 Ratings
10% above category average
Calendaring9.586 Ratings9.05 Ratings
Event/webinar marketing7.46 Ratings9.14 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
6% above category average
Thryv
6.7
8 Ratings
7% below category average
Social sharing and campaigns8.04 Ratings9.48 Ratings
Social profile integration7.74 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Thryv
6.6
7 Ratings
9% below category average
Dashboards8.091 Ratings9.27 Ratings
Standard reports8.891 Ratings8.67 Ratings
Custom reports8.787 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Thryv
8.3
6 Ratings
15% above category average
API8.879 Ratings8.03 Ratings
Role-based workflow & approvals9.582 Ratings8.92 Ratings
Customizability9.485 Ratings8.15 Ratings
Integration with Salesforce.com7.663 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings00 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Best Alternatives
Adobe CampaignThryv
Small Businesses
Vbout
Vbout
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignThryv
Likelihood to Recommend
8.8
(97 ratings)
9.4
(8 ratings)
Likelihood to Renew
8.4
(5 ratings)
-
(0 ratings)
Usability
8.8
(41 ratings)
9.0
(2 ratings)
Availability
7.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(40 ratings)
10.0
(4 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe CampaignThryv
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Thryv
No answers on this topic
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
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Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
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Thryv
No answers on this topic
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
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Thryv
No answers on this topic
Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments