What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
6 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

TreeHouse Interactive

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
TreeHouse Interactive
7.8
WYSIWYG email editor
Adobe Campaign
7.5
TreeHouse Interactive
7.0
Dynamic content
Adobe Campaign
8.1
TreeHouse Interactive
6.5
Ability to test dynamic content
Adobe Campaign
8.4
TreeHouse Interactive
8.0
Landing pages
Adobe Campaign
7.7
TreeHouse Interactive
8.0
A/B testing
Adobe Campaign
6.9
TreeHouse Interactive
8.0
Mobile optimization
Adobe Campaign
7.7
TreeHouse Interactive
8.0
Email deliverability
Adobe Campaign
8.7
TreeHouse Interactive
9.0
List management
Adobe Campaign
8.4
TreeHouse Interactive
9.0
Triggered drip sequences
Adobe Campaign
7.5
TreeHouse Interactive
7.0

Lead Management

Adobe Campaign
6.8
TreeHouse Interactive
7.8
Lead nurturing
Adobe Campaign
7.4
TreeHouse Interactive
6.0
Lead scoring and grading
Adobe Campaign
7.2
TreeHouse Interactive
8.0
Data quality management
Adobe Campaign
6.5
TreeHouse Interactive
8.0
Automated sales alerts and tasks
Adobe Campaign
6.2
TreeHouse Interactive
9.0

Campaign Management

Adobe Campaign
7.4
TreeHouse Interactive
8.3
Calendaring
Adobe Campaign
7.5
TreeHouse Interactive
7.5
Event/webinar marketing
Adobe Campaign
7.3
TreeHouse Interactive
9.0

Social Media Marketing

Adobe Campaign
8.0
TreeHouse Interactive
6.0
Social sharing and campaigns
Adobe Campaign
8.1
TreeHouse Interactive
6.0
Social profile integration
Adobe Campaign
7.8
TreeHouse Interactive
6.0

Reporting & Analytics

Adobe Campaign
8.0
TreeHouse Interactive
8.2
Dashboards
Adobe Campaign
8.4
TreeHouse Interactive
8.5
Standard reports
Adobe Campaign
8.3
TreeHouse Interactive
8.0
Custom reports
Adobe Campaign
7.2
TreeHouse Interactive
8.0

Platform & Infrastructure

Adobe Campaign
7.6
TreeHouse Interactive
6.7
API
Adobe Campaign
8.0
TreeHouse Interactive
6.0
Role-based workflow & approvals
Adobe Campaign
8.4
TreeHouse Interactive
7.0
Customizability
Adobe Campaign
8.1
TreeHouse Interactive
4.0
Integration with Salesforce.com
Adobe Campaign
7.5
TreeHouse Interactive
8.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
TreeHouse Interactive
8.0
Integration with SugarCRM
Adobe Campaign
6.3
TreeHouse Interactive
7.0

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.
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Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • Often slow to start up.
  • Was difficult to update old workflows for the new system.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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We were previously using a piecemeal collection of software to accomplish the same tasks as TreeHouse Interactive Marketing View. I can't even begin to compare the experience of before and after. Having one well developed tool to accomplish all these tasks is a life changer
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Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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  • Support calls have dropped by 40% since the transition.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

TreeHouse Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TreeHouse Interactive More Information