What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

TreeHouse Interactive

6 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

TreeHouse Interactive

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
TreeHouse Interactive
7.8
WYSIWYG email editor
Adobe Campaign
7.3
TreeHouse Interactive
7.0
Dynamic content
Adobe Campaign
7.9
TreeHouse Interactive
6.5
Ability to test dynamic content
Adobe Campaign
8.2
TreeHouse Interactive
8.0
Landing pages
Adobe Campaign
7.9
TreeHouse Interactive
8.0
A/B testing
Adobe Campaign
6.9
TreeHouse Interactive
8.0
Mobile optimization
Adobe Campaign
8.4
TreeHouse Interactive
8.0
Email deliverability
Adobe Campaign
8.6
TreeHouse Interactive
9.0
List management
Adobe Campaign
8.2
TreeHouse Interactive
9.0
Triggered drip sequences
Adobe Campaign
7.5
TreeHouse Interactive
7.0

Lead Management

Adobe Campaign
6.9
TreeHouse Interactive
7.8
Lead nurturing
Adobe Campaign
7.5
TreeHouse Interactive
6.0
Lead scoring and grading
Adobe Campaign
7.2
TreeHouse Interactive
8.0
Data quality management
Adobe Campaign
6.6
TreeHouse Interactive
8.0
Automated sales alerts and tasks
Adobe Campaign
6.3
TreeHouse Interactive
9.0

Campaign Management

Adobe Campaign
7.4
TreeHouse Interactive
8.3
Calendaring
Adobe Campaign
7.5
TreeHouse Interactive
7.5
Event/webinar marketing
Adobe Campaign
7.3
TreeHouse Interactive
9.0

Social Media Marketing

Adobe Campaign
8.1
TreeHouse Interactive
6.0
Social sharing and campaigns
Adobe Campaign
8.2
TreeHouse Interactive
6.0
Social profile integration
Adobe Campaign
7.9
TreeHouse Interactive
6.0

Reporting & Analytics

Adobe Campaign
7.7
TreeHouse Interactive
8.2
Dashboards
Adobe Campaign
8.3
TreeHouse Interactive
8.5
Standard reports
Adobe Campaign
8.1
TreeHouse Interactive
8.0
Custom reports
Adobe Campaign
6.8
TreeHouse Interactive
8.0

Platform & Infrastructure

Adobe Campaign
7.6
TreeHouse Interactive
6.7
API
Adobe Campaign
8.1
TreeHouse Interactive
6.0
Role-based workflow & approvals
Adobe Campaign
8.5
TreeHouse Interactive
7.0
Customizability
Adobe Campaign
8.0
TreeHouse Interactive
4.0
Integration with Salesforce.com
Adobe Campaign
7.9
TreeHouse Interactive
8.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
TreeHouse Interactive
8.0
Integration with SugarCRM
Adobe Campaign
6.3
TreeHouse Interactive
7.0

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.
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Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Often slow to start up.
  • Was difficult to update old workflows for the new system.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
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We were previously using a piecemeal collection of software to accomplish the same tasks as TreeHouse Interactive Marketing View. I can't even begin to compare the experience of before and after. Having one well developed tool to accomplish all these tasks is a life changer
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Support calls have dropped by 40% since the transition.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

TreeHouse Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TreeHouse Interactive More Information