Adobe Campaign vs. Triblio ABM/ABX Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.3 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Triblio ABM/ABX Platform
Score 8.4 out of 10
N/A
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pricing
Adobe CampaignTriblio ABM/ABX Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CampaignTriblio ABM/ABX Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe CampaignTriblio ABM/ABX Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
89 Ratings
15% above category average
Triblio ABM/ABX Platform
-
Ratings
WYSIWYG email editor8.583 Ratings00 Ratings
Dynamic content9.189 Ratings00 Ratings
Ability to test dynamic content8.984 Ratings00 Ratings
Landing pages9.181 Ratings00 Ratings
A/B testing8.785 Ratings00 Ratings
Mobile optimization9.183 Ratings00 Ratings
Email deliverability reporting8.5138 Ratings00 Ratings
List management7.789 Ratings00 Ratings
Triggered drip sequences9.479 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
12% below category average
Triblio ABM/ABX Platform
-
Ratings
Lead nurturing7.16 Ratings00 Ratings
Lead scoring and grading7.35 Ratings00 Ratings
Data quality management6.36 Ratings00 Ratings
Automated sales alerts and tasks6.05 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.1
83 Ratings
10% above category average
Triblio ABM/ABX Platform
-
Ratings
Calendaring8.883 Ratings00 Ratings
Event/webinar marketing7.46 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
7% above category average
Triblio ABM/ABX Platform
-
Ratings
Social sharing and campaigns8.04 Ratings00 Ratings
Social profile integration7.74 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.8
89 Ratings
18% above category average
Triblio ABM/ABX Platform
-
Ratings
Dashboards8.688 Ratings00 Ratings
Standard reports8.988 Ratings00 Ratings
Custom reports8.884 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.5
85 Ratings
15% above category average
Triblio ABM/ABX Platform
-
Ratings
API8.776 Ratings00 Ratings
Role-based workflow & approvals9.180 Ratings00 Ratings
Customizability8.782 Ratings00 Ratings
Integration with Salesforce.com9.261 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.650 Ratings00 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Campaign
-
Ratings
Triblio ABM/ABX Platform
7.5
1 Ratings
8% below category average
Automated routing and prioritization00 Ratings8.21 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Syndicated content00 Ratings7.31 Ratings
Personalization00 Ratings7.31 Ratings
Engagement data tracking00 Ratings7.31 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Campaign
-
Ratings
Triblio ABM/ABX Platform
7.6
10 Ratings
4% below category average
Ad campaign creation00 Ratings8.110 Ratings
Display advertising00 Ratings8.510 Ratings
Contextual advertising00 Ratings6.41 Ratings
Social advertising00 Ratings6.41 Ratings
Ad reporting and analytics00 Ratings7.31 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Campaign
-
Ratings
Triblio ABM/ABX Platform
7.0
1 Ratings
16% below category average
Standard visitor segmentation00 Ratings8.21 Ratings
Behavioral visitor segmentation00 Ratings6.41 Ratings
ABM sales intelligence00 Ratings6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Adobe Campaign
-
Ratings
Triblio ABM/ABX Platform
7.3
1 Ratings
10% below category average
3rd party intent signals00 Ratings7.31 Ratings
Downstream intent signals00 Ratings7.31 Ratings
Account identification00 Ratings7.31 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Adobe Campaign
-
Ratings
Triblio ABM/ABX Platform
8.2
1 Ratings
3% below category average
Automated workflow & orchestration00 Ratings8.21 Ratings
Best Alternatives
Adobe CampaignTriblio ABM/ABX Platform
Small Businesses
SALESmanago
SALESmanago
Score 9.9 out of 10
Leadfeeder
Leadfeeder
Score 7.7 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.9 out of 10
LeanData
LeanData
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignTriblio ABM/ABX Platform
Likelihood to Recommend
8.8
(94 ratings)
8.4
(49 ratings)
Likelihood to Renew
8.4
(5 ratings)
9.4
(4 ratings)
Usability
8.9
(37 ratings)
8.6
(3 ratings)
Availability
7.0
(2 ratings)
10.0
(1 ratings)
Performance
7.0
(2 ratings)
10.0
(1 ratings)
Support Rating
8.8
(40 ratings)
9.0
(43 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(2 ratings)
8.6
(2 ratings)
Contract Terms and Pricing Model
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Adobe CampaignTriblio ABM/ABX Platform
Likelihood to Recommend
Adobe
Adobe Campaign stands out as a powerful solution for efficiently handling multi-channel marketing campaigns, allowing me to connect with my audience through various channels such as email, mobile, social media, and more. Its centralized platform serves as a command centre, empowering to effortlessly design, implement, and track campaigns across diverse channels, ensuring a consistent and precisely targeted messaging approach.
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Triblio
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Pros
Adobe
  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
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Triblio
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Cons
Adobe
  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
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Triblio
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Triblio
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
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Triblio
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
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Triblio
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
Adobe
No answers on this topic
Triblio
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
Adobe
Adobe Campaign has supported our marketing campaigns with 100% assurance of positive results. It has the capability to boost company growth within a short period of time as compared to other marketing tools. It has automated marketing campaigns and reached a large group of our targeted customers. The customer support team has been reliable and when we request support they respond quickly.
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Triblio
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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Online Training
Adobe
No answers on this topic
Triblio
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
Adobe
No answers on this topic
Triblio
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
Adobe
All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader view of the entire process. The availability to be able to manage everything on several different channels is also an important point.
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Triblio
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Contract Terms and Pricing Model
Adobe
The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
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Triblio
No answers on this topic
Scalability
Adobe
No answers on this topic
Triblio
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
Adobe
  • Saved the three business units we have of huge marketing automation platform costs for three years
  • Streamlined and centralised our marketing automation operations
  • The downside is that due to the varying nature of businesses and sales cycles of the three business units of the enterprise I worked for, it became hard to tweak one platform into 3 varying, different needs and so many different business models and scenarios.
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Triblio
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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