What users are saying about
Top Rated
93 Ratings
9 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Triblio

If you are looking to start or augment ABM activities, I think Triblio is a great start. It is something that your team needs to be prepared to invest in (both time and money). It definitely isn't something that is suited for just trying something new, you need organizational alignment and clear goals around what and why you are leveraging the tools.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Triblio
WYSIWYG email editor
Adobe Campaign
7.5
Triblio
Dynamic content
Adobe Campaign
8.1
Triblio
Ability to test dynamic content
Adobe Campaign
8.4
Triblio
Landing pages
Adobe Campaign
7.7
Triblio
A/B testing
Adobe Campaign
6.9
Triblio
Mobile optimization
Adobe Campaign
7.7
Triblio
Email deliverability
Adobe Campaign
8.7
Triblio
List management
Adobe Campaign
8.4
Triblio
Triggered drip sequences
Adobe Campaign
7.5
Triblio

Lead Management

Adobe Campaign
6.8
Triblio
Lead nurturing
Adobe Campaign
7.4
Triblio
Lead scoring and grading
Adobe Campaign
7.2
Triblio
Data quality management
Adobe Campaign
6.5
Triblio
Automated sales alerts and tasks
Adobe Campaign
6.2
Triblio

Campaign Management

Adobe Campaign
7.4
Triblio
Calendaring
Adobe Campaign
7.5
Triblio
Event/webinar marketing
Adobe Campaign
7.3
Triblio

Social Media Marketing

Adobe Campaign
8.0
Triblio
Social sharing and campaigns
Adobe Campaign
8.1
Triblio
Social profile integration
Adobe Campaign
7.8
Triblio

Reporting & Analytics

Adobe Campaign
8.0
Triblio
Dashboards
Adobe Campaign
8.4
Triblio
Standard reports
Adobe Campaign
8.3
Triblio
Custom reports
Adobe Campaign
7.2
Triblio

Platform & Infrastructure

Adobe Campaign
7.6
Triblio
API
Adobe Campaign
8.0
Triblio
Role-based workflow & approvals
Adobe Campaign
8.4
Triblio
Customizability
Adobe Campaign
8.1
Triblio
Integration with Salesforce.com
Adobe Campaign
7.5
Triblio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Triblio
Integration with SugarCRM
Adobe Campaign
6.3
Triblio

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Easy to use - the homepage personalization allows you to fine-tune the homepage for specific industries, companies and user profiles in a snap.
  • Their customer success is top-notch. They work hand-in-hand to help you accomplish your objectives on the platform.
  • We've had some early success with Triblio digital ad targeting - impression/click/land ratios. We may deserve some credit for the creation of the effective ads, but they're doing something right.
Scott Barker profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.
Scott Barker profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like Triblio.Triblio has three core platform pieces currently: account identification, web personalization and targeted advertising. We have utilized the first two so far and received great ROI. Their targeted advertising component competes with Terminus, which we use for our targeted ads. We plan on evaluating Triblio's capabilities and comparing them to Terminus in the future.
Eric Martin profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • We've seen some good vanity metrics - site traffic and leads - from the Triblio initiatives, but have yet to see our efforts convert to closed business. We obviously take some accountability for this.
  • The website personalization can really be used in some creative ways to heavily promote key activities and assets (e.g. pop-up for every homepage visitor) - we've used this to drive a lot of site visitors to a free trial.
Scott Barker profile photo

Screenshots

Adobe Campaign
Triblio

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Triblio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Triblio More Information