What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Triblio

9 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Triblio

9 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Triblio

Triblio is well suited for ABM programs that are nascent or growing, and want to make some quick wins. I always caution people that are developing an ABM practice to not start with technology, but when you have the data and go-to-market strategy Triblio can produce some quick, visible wins.You should not invest in Triblio until you have a high level of data integrity in your CRM, a clear go-to-market strategy, and a defined list of target accounts selected to and agreed to be management. With those things done, Triblio will quickly enable you to ramp up targeted messaging to the account prospects that matter.
Eric Martin profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Triblio
WYSIWYG email editor
Adobe Campaign
7.3
Triblio
Dynamic content
Adobe Campaign
7.9
Triblio
Ability to test dynamic content
Adobe Campaign
8.2
Triblio
Landing pages
Adobe Campaign
7.9
Triblio
A/B testing
Adobe Campaign
6.9
Triblio
Mobile optimization
Adobe Campaign
8.4
Triblio
Email deliverability
Adobe Campaign
8.6
Triblio
List management
Adobe Campaign
8.2
Triblio
Triggered drip sequences
Adobe Campaign
7.5
Triblio

Lead Management

Adobe Campaign
6.9
Triblio
Lead nurturing
Adobe Campaign
7.5
Triblio
Lead scoring and grading
Adobe Campaign
7.2
Triblio
Data quality management
Adobe Campaign
6.6
Triblio
Automated sales alerts and tasks
Adobe Campaign
6.3
Triblio

Campaign Management

Adobe Campaign
7.4
Triblio
Calendaring
Adobe Campaign
7.5
Triblio
Event/webinar marketing
Adobe Campaign
7.3
Triblio

Social Media Marketing

Adobe Campaign
8.1
Triblio
Social sharing and campaigns
Adobe Campaign
8.2
Triblio
Social profile integration
Adobe Campaign
7.9
Triblio

Reporting & Analytics

Adobe Campaign
7.7
Triblio
Dashboards
Adobe Campaign
8.3
Triblio
Standard reports
Adobe Campaign
8.1
Triblio
Custom reports
Adobe Campaign
6.8
Triblio

Platform & Infrastructure

Adobe Campaign
7.6
Triblio
API
Adobe Campaign
8.1
Triblio
Role-based workflow & approvals
Adobe Campaign
8.5
Triblio
Customizability
Adobe Campaign
8.0
Triblio
Integration with Salesforce.com
Adobe Campaign
7.9
Triblio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Triblio
Integration with SugarCRM
Adobe Campaign
6.3
Triblio

Pros

  • Campaign Management: Awesome capability in automating and segmenting campaigns. However, automating and segmenting are minor compared to the marketing intelligence provide via tracking and integration with SiteCatalyst. Knowing our demography and behavior has influenced innovation to tailor our content to the needs of the target audience.
  • Overall this system has improved Mercola from a batch and blast shop to being able to personalize marketing to a demographic or individual level.
  • Simplicity of the UI for a technical tool. If you are doing email marketing, this is a must-have tool.
Khoa Nguyen profile photo
  • For geographic field marketing events we've seen a lot of success using their Modals to get relevant promotions in front of the right customers (for user meetups) and prospects (for happy hours to network with other SalesLoft customers). They've actually directly driven attendance at multiple events.
  • The metrics that Triblio provides and its integration with Google Analytics help us to better understand how much progress we're making at driving target account traffic to our website. One of the lagging indicators of a successful ABM program is an increase in the number of target accounts visiting your site vs. non-target, and Triblio has helped us to measure this precisely.
  • Triblio, for a young product, has a pretty intuitive interface. Though there are opportunities for it to grow and improve, it's easy for new Triblio users to pickup personalization, even if they are beginners or have only a rudimentary understanding of HTML.
Eric Martin profile photo

Cons

  • Nothing comes to mind.
Khoa Nguyen profile photo
  • Their user interface while fairly intuitive can be sluggish at times, especially when pulling reports. This may be due to speed of integration, but there's some opportunity for performance improvement.
  • It would be great if it were even easier to style the modals and other objects with a more graphical user interface. This would allow people with little to no HTML experience develop campaigns and customizations.
  • Triblio does a great job of tracking the accounts that visit your site, but it would be great if we could integrate it with our marketing automation system to the point where we can actually identify specific prospects from our target accounts.
Eric Martin profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like Triblio.Triblio has three core platform pieces currently: account identification, web personalization and targeted advertising. We have utilized the first two so far and received great ROI. Their targeted advertising component competes with Terminus, which we use for our targeted ads. We plan on evaluating Triblio's capabilities and comparing them to Terminus in the future.
Eric Martin profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • We anticipate seeing higher levels of awareness for our brand by leveraging the broader capabilities.
  • We hope to see quicker conversions of key accounts.
  • We hope to see quicker expansions with current clients.
No photo available

Screenshots

Adobe Campaign
Triblio

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Triblio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details