What users are saying about

Adobe Campaign

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126 Ratings

Twilio SendGrid Email Marketing

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Top Rated
52 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

Twilio SendGrid Email Marketing

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Top Rated
52 Ratings
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Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

It's a framework so it can be used and tweaked to fit any model.
No photo available

Twilio SendGrid Email Marketing

If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.
Justin McClelland profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Twilio SendGrid Email Marketing
8.5
WYSIWYG email editor
Adobe Campaign
7.4
Twilio SendGrid Email Marketing
7.8
Dynamic content
Adobe Campaign
8.3
Twilio SendGrid Email Marketing
8.3
Ability to test dynamic content
Adobe Campaign
8.3
Twilio SendGrid Email Marketing
8.2
Landing pages
Adobe Campaign
7.9
Twilio SendGrid Email Marketing
7.8
A/B testing
Adobe Campaign
7.3
Twilio SendGrid Email Marketing
8.5
Mobile optimization
Adobe Campaign
7.8
Twilio SendGrid Email Marketing
8.9
Email deliverability
Adobe Campaign
8.7
Twilio SendGrid Email Marketing
9.5
List management
Adobe Campaign
8.1
Twilio SendGrid Email Marketing
8.8
Triggered drip sequences
Adobe Campaign
7.2
Twilio SendGrid Email Marketing
8.7

Lead Management

Adobe Campaign
6.8
Twilio SendGrid Email Marketing
Lead nurturing
Adobe Campaign
7.3
Twilio SendGrid Email Marketing
Lead scoring and grading
Adobe Campaign
7.2
Twilio SendGrid Email Marketing
Data quality management
Adobe Campaign
6.4
Twilio SendGrid Email Marketing
Automated sales alerts and tasks
Adobe Campaign
6.1
Twilio SendGrid Email Marketing

Campaign Management

Adobe Campaign
7.3
Twilio SendGrid Email Marketing
Calendaring
Adobe Campaign
7.3
Twilio SendGrid Email Marketing
Event/webinar marketing
Adobe Campaign
7.3
Twilio SendGrid Email Marketing

Social Media Marketing

Adobe Campaign
7.9
Twilio SendGrid Email Marketing
Social sharing and campaigns
Adobe Campaign
8.1
Twilio SendGrid Email Marketing
Social profile integration
Adobe Campaign
7.8
Twilio SendGrid Email Marketing

Reporting & Analytics

Adobe Campaign
7.7
Twilio SendGrid Email Marketing
8.3
Dashboards
Adobe Campaign
7.9
Twilio SendGrid Email Marketing
8.4
Standard reports
Adobe Campaign
8.2
Twilio SendGrid Email Marketing
8.5
Custom reports
Adobe Campaign
7.2
Twilio SendGrid Email Marketing
8.2

Platform & Infrastructure

Adobe Campaign
7.3
Twilio SendGrid Email Marketing
API
Adobe Campaign
7.0
Twilio SendGrid Email Marketing
Role-based workflow & approvals
Adobe Campaign
8.0
Twilio SendGrid Email Marketing
Customizability
Adobe Campaign
7.6
Twilio SendGrid Email Marketing
Integration with Salesforce.com
Adobe Campaign
7.5
Twilio SendGrid Email Marketing
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Twilio SendGrid Email Marketing
Integration with SugarCRM
Adobe Campaign
6.3
Twilio SendGrid Email Marketing

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • The interface for building emails is very intuitive and easy to use
  • List management and segmentation capabilities
  • Customer support is very responsive and helpful
  • A|B testing and dynamic content works great
Megan Kratzman profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • User interface can be non-intuitive for some features
  • API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
Jim Rubenstein profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Twilio SendGrid Email Marketing7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Twilio SendGrid Email Marketing8.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

Alternatives Considered

Adobe Campaign lets you customize the tool to your needs. These other platforms only provide the basics. Adobe gives you the power to integrate how you want to.
No photo available
SendGrid offers a ready-to-go solution to delivering e-mails to your users. They have integrated the most popular features/requirements for managing the Marketing aspect of your e-mail list with one of the best APIs for managing your lists, campaigns, creatives, and messages. Offering a one-stop solution that suits a lot of the needs that many businesses have.The closest competitor to them is Mandrill/MailChimp, however the business model change that Mandrill instituted a few years ago makes it a significantly more expensive platform for a new/small company who is trying to keep a close eye on costs.SendGrid offers a good product as well, however they have not improved the product in years (since being acquired by RackSpace) and Mandrill has long since surpassed them in features (though, SendGrid may be a less expensive option/have a larger free-tier).Amazon Simple Email Service is a completely programmatic service with no user interface included. If you're a developer not having to support any users who need GUI interfaces, and don't want the GUI interface yourself (for tracking, etc), or need a very robust system/are building your own ESP, than SES is probably a fine solution for you.
Jim Rubenstein profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • We do not have to manage or maintain our own e-mail infrastructure. This saves thousands of dollars annually in server and human costs.
  • By off-loading the infrastructure of e-mail servers, we improve availability of our services and reduce our own infrastructure complexity
  • By having an easy way to deliver e-mail messages which are virtually guaranteed to be delivered, we have been able to increase communication with our users, leading us to better user engagement and higher conversions.
Jim Rubenstein profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Twilio SendGrid Email Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Twilio SendGrid Email Marketing More Information