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Top Rated
254 Ratings

Adobe Campaign

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Top Rated
254 Ratings
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Score 8 out of 100
26 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
WYSIWYG email editor
Adobe Campaign
8.6
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Dynamic content
Adobe Campaign
8.4
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Ability to test dynamic content
Adobe Campaign
8.3
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Landing pages
Adobe Campaign
8.9
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
A/B testing
Adobe Campaign
8.8
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Mobile optimization
Adobe Campaign
7.8
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Email deliverability reporting
Adobe Campaign
8.5
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
List management
Adobe Campaign
8.1
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Triggered drip sequences
Adobe Campaign
7.9
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Lead Management

Adobe Campaign
6.7
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Lead nurturing
Adobe Campaign
7.1
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Lead scoring and grading
Adobe Campaign
7.3
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Data quality management
Adobe Campaign
6.3
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Automated sales alerts and tasks
Adobe Campaign
6.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Campaign Management

Adobe Campaign
7.7
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Calendaring
Adobe Campaign
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Event/webinar marketing
Adobe Campaign
7.4
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Social Media Marketing

Adobe Campaign
7.9
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Social sharing and campaigns
Adobe Campaign
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Social profile integration
Adobe Campaign
7.7
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Reporting & Analytics

Adobe Campaign
8.3
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Dashboards
Adobe Campaign
8.2
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Standard reports
Adobe Campaign
8.5
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Custom reports
Adobe Campaign
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Platform & Infrastructure

Adobe Campaign
7.4
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
API
Adobe Campaign
7.1
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Role-based workflow & approvals
Adobe Campaign
8.1
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Customizability
Adobe Campaign
7.6
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Integration with Salesforce.com
Adobe Campaign
8.1
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
Integration with SugarCRM
Adobe Campaign
6.5
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Ad Network Integration

Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.5
Data Transfer
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.0
DSP integration
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
7.0

Ad Campaigns

Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad campaign creation
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad deployment
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.1
Display advertising
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.7
Ad display and retargeting segmentation
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
5.2
Sequence targeting
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
2.4

Ad Reporting & Analytics

Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad dashboards
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.1
Ad performance reports
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad conversion tracking
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Ad attribution reporting
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Cross-channel ad management
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad forecasting and optimization
Adobe Campaign
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
5.8

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.9
Based on 8 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 5.0
Based on 9 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • High ROI in terms of quality content for reasonable reach & cost.
  • Expensive when compared to other programmatic networks.
  • Lower reach compared to Google.
Eamonn Kelly | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5

Likelihood to Renew

Adobe Campaign
8.4
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Usability

Adobe Campaign
6.9
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Reliability and Availability

Adobe Campaign
7.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Performance

Adobe Campaign
7.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Support Rating

Adobe Campaign
5.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

In-Person Training

Adobe Campaign
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Online Training

Adobe Campaign
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Implementation Rating

Adobe Campaign
8.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

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