What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Vertical Response

55 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Vertical Response

Obviously cost and budget can be a huge deciding factor, but after that it comes down to ease of use and how intuitive the interface is. VR needs improvement here.
Britney N. Minnick profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vertical Response
7.6
WYSIWYG email editor
Adobe Campaign
7.3
Vertical Response
4.5
Dynamic content
Adobe Campaign
7.9
Vertical Response
10.0
Ability to test dynamic content
Adobe Campaign
8.2
Vertical Response
Landing pages
Adobe Campaign
7.9
Vertical Response
6.0
A/B testing
Adobe Campaign
7.0
Vertical Response
7.0
Mobile optimization
Adobe Campaign
8.4
Vertical Response
10.0
Email deliverability
Adobe Campaign
8.6
Vertical Response
6.9
List management
Adobe Campaign
8.2
Vertical Response
8.8
Triggered drip sequences
Adobe Campaign
7.5
Vertical Response
8.0

Lead Management

Adobe Campaign
6.9
Vertical Response
Lead nurturing
Adobe Campaign
7.5
Vertical Response
Lead scoring and grading
Adobe Campaign
7.2
Vertical Response
Data quality management
Adobe Campaign
6.6
Vertical Response
Automated sales alerts and tasks
Adobe Campaign
6.3
Vertical Response

Campaign Management

Adobe Campaign
7.4
Vertical Response
Calendaring
Adobe Campaign
7.5
Vertical Response
Event/webinar marketing
Adobe Campaign
7.3
Vertical Response

Social Media Marketing

Adobe Campaign
8.1
Vertical Response
Social sharing and campaigns
Adobe Campaign
8.2
Vertical Response
Social profile integration
Adobe Campaign
7.9
Vertical Response

Reporting & Analytics

Adobe Campaign
7.8
Vertical Response
6.3
Dashboards
Adobe Campaign
8.3
Vertical Response
5.3
Standard reports
Adobe Campaign
8.1
Vertical Response
5.5
Custom reports
Adobe Campaign
6.9
Vertical Response
8.0

Platform & Infrastructure

Adobe Campaign
7.6
Vertical Response
API
Adobe Campaign
8.1
Vertical Response
Role-based workflow & approvals
Adobe Campaign
8.5
Vertical Response
Customizability
Adobe Campaign
8.0
Vertical Response
Integration with Salesforce.com
Adobe Campaign
7.9
Vertical Response
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vertical Response
Integration with SugarCRM
Adobe Campaign
6.4
Vertical Response

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Easy of use.
  • Cost.
  • Customization.
Brent Hall profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Greater A/B and multi-variate test sophistication.
  • Robust tracking or integration with Google Analytics.
  • Integration with 3rd party systems.
Brent Hall profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Vertical Response8.6
Based on 20 answers
VR does what we need it to do. We made some changes to one of the templates that we were happy with and have since copied previous emails and changed the message to fit our current need. Since new messages are somewhat difficult and clunky to draft from scratch, so we decided to do it this way and keep it simple. However, if there was improvement on the interface and the ease of customization it would be very welcomed. I love the provided analytics, as well as being able to incorporate them with Google Analytics to see the web traffic we were able to generate as a result.
Melanie Zilles, MBA profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Vertical Response9.0
Based on 5 answers
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Michael Wilson profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Vertical Response10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • The email tracking of how many people actually clicked on links and opened the email was an eye opener. This brought the realization that we were spending too much on design of the links associated with the email. Not worth spending that much when the click through was so low.
Osman Ghafoor profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details