What users are saying about

Adobe Campaign

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126 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
126 Ratings
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Score 7.6 out of 101
56 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

I wish we would have known from the get-go that having Adobe Campaign Classic required a developer. We tried to make the tool work without having someone on our team with the appropriate skills and we failed to implement it correctly. Only after numerous complaints, we were advised to have a dedicated technical resource.
No photo available

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vertical Response
9.2
WYSIWYG email editor
Adobe Campaign
7.4
Vertical Response
10.0
Dynamic content
Adobe Campaign
8.3
Vertical Response
10.0
Ability to test dynamic content
Adobe Campaign
8.3
Vertical Response
10.0
Landing pages
Adobe Campaign
7.9
Vertical Response
7.0
A/B testing
Adobe Campaign
7.3
Vertical Response
8.0
Mobile optimization
Adobe Campaign
7.8
Vertical Response
10.0
Email deliverability
Adobe Campaign
8.7
Vertical Response
10.0
List management
Adobe Campaign
8.1
Vertical Response
10.0
Triggered drip sequences
Adobe Campaign
7.2
Vertical Response
8.0

Lead Management

Adobe Campaign
6.8
Vertical Response
Lead nurturing
Adobe Campaign
7.3
Vertical Response
Lead scoring and grading
Adobe Campaign
7.2
Vertical Response
Data quality management
Adobe Campaign
6.4
Vertical Response
Automated sales alerts and tasks
Adobe Campaign
6.1
Vertical Response

Campaign Management

Adobe Campaign
7.3
Vertical Response
Calendaring
Adobe Campaign
7.3
Vertical Response
Event/webinar marketing
Adobe Campaign
7.3
Vertical Response

Social Media Marketing

Adobe Campaign
7.9
Vertical Response
Social sharing and campaigns
Adobe Campaign
8.1
Vertical Response
Social profile integration
Adobe Campaign
7.8
Vertical Response

Reporting & Analytics

Adobe Campaign
7.7
Vertical Response
10.0
Dashboards
Adobe Campaign
7.9
Vertical Response
10.0
Standard reports
Adobe Campaign
8.2
Vertical Response
10.0
Custom reports
Adobe Campaign
7.2
Vertical Response
10.0

Platform & Infrastructure

Adobe Campaign
7.3
Vertical Response
API
Adobe Campaign
7.0
Vertical Response
Role-based workflow & approvals
Adobe Campaign
8.0
Vertical Response
Customizability
Adobe Campaign
7.6
Vertical Response
Integration with Salesforce.com
Adobe Campaign
7.5
Vertical Response
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vertical Response
Integration with SugarCRM
Adobe Campaign
6.3
Vertical Response

Pros

  • Flexible. If you have a developer, you can build many custom experiences.
  • Integration with other Adobe products.
No photo available
  • Analytics provide a way to track engagement.
  • Social Sharing is very easy/ automatized.
  • VR provides a pay as you go option for businesses with irregular/ low volume email marketing.
Melanie Zilles, MBA profile photo

Cons

  • Hard to use interface.
  • Hard to use the syntax ('myvariable' vs myvariable both appear as myvariable in editors).
  • The Javascript editor isn't developed well. We'd love to use our internal tools and setup (atom, git).
No photo available
  • VR doesn't have the robustness of a tool such as Salesforce.com in managing relationships and ongoing individual contacts and communications, for instance, but it is just right for our needs as a small non-profit.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Vertical Response8.6
Based on 20 answers
Great product! Easy to use for even the most reluctant technology users. Provides marketing strategies and analytics without having to have a marketing director.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Vertical Response9.0
Based on 5 answers
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Michael Wilson profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Vertical Response8.0
Based on 4 answers
Customer Service and Support have been great, so far.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Vertical Response10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

Adobe Campaign is better at custom features with Linux/Javascript/FTP possibilities but the rich client has nothing to do compared to Salesforce.
No photo available
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • I am able to create several newsletters for a variety of clients to include skin care, restaurants and art galleries.
  • I get a lot of referrals from current customers.
Anna Alioto profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response More Information