What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
56 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Vertical Response
9.2
WYSIWYG email editor
Adobe Campaign
7.5
Vertical Response
10.0
Dynamic content
Adobe Campaign
8.1
Vertical Response
10.0
Ability to test dynamic content
Adobe Campaign
8.4
Vertical Response
10.0
Landing pages
Adobe Campaign
7.7
Vertical Response
7.0
A/B testing
Adobe Campaign
6.9
Vertical Response
8.0
Mobile optimization
Adobe Campaign
7.7
Vertical Response
10.0
Email deliverability
Adobe Campaign
8.7
Vertical Response
10.0
List management
Adobe Campaign
8.4
Vertical Response
10.0
Triggered drip sequences
Adobe Campaign
7.5
Vertical Response
8.0

Lead Management

Adobe Campaign
6.8
Vertical Response
Lead nurturing
Adobe Campaign
7.4
Vertical Response
Lead scoring and grading
Adobe Campaign
7.2
Vertical Response
Data quality management
Adobe Campaign
6.5
Vertical Response
Automated sales alerts and tasks
Adobe Campaign
6.2
Vertical Response

Campaign Management

Adobe Campaign
7.4
Vertical Response
Calendaring
Adobe Campaign
7.5
Vertical Response
Event/webinar marketing
Adobe Campaign
7.3
Vertical Response

Social Media Marketing

Adobe Campaign
8.0
Vertical Response
Social sharing and campaigns
Adobe Campaign
8.1
Vertical Response
Social profile integration
Adobe Campaign
7.8
Vertical Response

Reporting & Analytics

Adobe Campaign
8.0
Vertical Response
10.0
Dashboards
Adobe Campaign
8.4
Vertical Response
10.0
Standard reports
Adobe Campaign
8.3
Vertical Response
10.0
Custom reports
Adobe Campaign
7.2
Vertical Response
10.0

Platform & Infrastructure

Adobe Campaign
7.6
Vertical Response
API
Adobe Campaign
8.0
Vertical Response
Role-based workflow & approvals
Adobe Campaign
8.4
Vertical Response
Customizability
Adobe Campaign
8.1
Vertical Response
Integration with Salesforce.com
Adobe Campaign
7.5
Vertical Response
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Vertical Response
Integration with SugarCRM
Adobe Campaign
6.3
Vertical Response

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
No photo available

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • There isn't anything that I feel should be changed.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Vertical Response8.6
Based on 20 answers
I was extremely happy with this program. Emails and easy to set up and the reporting is also nice
Yolanda Vann profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Vertical Response9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Vertical Response10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Vertical Response10.0
Based on 1 answer
Michael Wilson profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Vertical Response8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Vertical Response9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Vertical Response10.0
Based on 4 answers
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
No photo available

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Vertical Response

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Vertical Response More Information