What users are saying about
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Top Rated
248 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
6 Ratings
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Score 9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Widen Collective

I think the Widen Collective is well suited for businesses of any size. It can be used for photos or documents, and since the metadata fields can easily be customized to fit your business, it's extremely flexible to fit your needs. I think Widen Collective is less appropriate where the business does not have a lot of images or documents quite yet - that scenario would be putting the cart before the horse - it would be hard to set up the correct metadata fields before you know how you'll be searching for them in the future.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Widen Collective
WYSIWYG email editor
Adobe Campaign
8.6
Widen Collective
Dynamic content
Adobe Campaign
8.4
Widen Collective
Ability to test dynamic content
Adobe Campaign
8.3
Widen Collective
Landing pages
Adobe Campaign
8.8
Widen Collective
A/B testing
Adobe Campaign
8.8
Widen Collective
Mobile optimization
Adobe Campaign
7.8
Widen Collective
Email deliverability reporting
Adobe Campaign
8.5
Widen Collective
List management
Adobe Campaign
8.1
Widen Collective
Triggered drip sequences
Adobe Campaign
7.9
Widen Collective

Lead Management

Adobe Campaign
6.7
Widen Collective
Lead nurturing
Adobe Campaign
7.1
Widen Collective
Lead scoring and grading
Adobe Campaign
7.3
Widen Collective
Data quality management
Adobe Campaign
6.3
Widen Collective
Automated sales alerts and tasks
Adobe Campaign
6.0
Widen Collective

Campaign Management

Adobe Campaign
7.7
Widen Collective
Calendaring
Adobe Campaign
8.0
Widen Collective
Event/webinar marketing
Adobe Campaign
7.4
Widen Collective

Social Media Marketing

Adobe Campaign
7.9
Widen Collective
Social sharing and campaigns
Adobe Campaign
8.0
Widen Collective
Social profile integration
Adobe Campaign
7.7
Widen Collective

Reporting & Analytics

Adobe Campaign
8.3
Widen Collective
Dashboards
Adobe Campaign
8.2
Widen Collective
Standard reports
Adobe Campaign
8.6
Widen Collective
Custom reports
Adobe Campaign
8.0
Widen Collective

Platform & Infrastructure

Adobe Campaign
7.4
Widen Collective
API
Adobe Campaign
7.1
Widen Collective
Role-based workflow & approvals
Adobe Campaign
8.1
Widen Collective
Customizability
Adobe Campaign
7.6
Widen Collective
Integration with Salesforce.com
Adobe Campaign
8.1
Widen Collective
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Widen Collective
Integration with SugarCRM
Adobe Campaign
6.5
Widen Collective

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Widen Collective

  • Fantastic customer support
  • Great on-boarding and migration
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Widen Collective

  • Sharing - I wish there was a way to have a Dropbox-like feature where you could store a set of images momentarily and share the image set via url. Currently, you can only send image sets through email. If someone you're sharing the images with would like to also share the images, they have to figure that out on their own.
  • Reminders - there could be automatic reminders that you could set if images were uploaded with metadata - something on the home page where it says "reminder: add metadata to 35 images" or just quick alerts to keep everything up to date.
  • Uploading/converter - I wish there was a quick converter for uploading large images - for example, if a huge eps image is uploaded, it could suggest to convert it to a high resolution jpg, saving space in the DAM.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Widen Collective

Widen Collective 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Widen Collective

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Widen Collective

Cumulus didn't offer the flexibility or price point our organization needed. We would need to pay almost double the amount to Cumulus to get the same feature set of Widen out of the box.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Widen Collective

  • Widen Collective saves a lot of time for our employees as users can access the DAM on their own, which definitely has a positive impact on ROI
  • The positive impact of the Collective is greater than the cost
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Widen Collective

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Widen Collective
9.0

Likelihood to Renew

Adobe Campaign
8.4
Widen Collective
10.0

Usability

Adobe Campaign
6.8
Widen Collective

Reliability and Availability

Adobe Campaign
7.0
Widen Collective

Performance

Adobe Campaign
7.0
Widen Collective

Support Rating

Adobe Campaign
4.5
Widen Collective

In-Person Training

Adobe Campaign
8.0
Widen Collective

Online Training

Adobe Campaign
8.0
Widen Collective

Implementation Rating

Adobe Campaign
8.0
Widen Collective

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