What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Workfront

445 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Workfront

445 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Workfront

It is well suited for all types of project management. It is able to absorb and extract data in many forms.
Jen Franz profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Workfront
WYSIWYG email editor
Adobe Campaign
7.3
Workfront
Dynamic content
Adobe Campaign
7.9
Workfront
Ability to test dynamic content
Adobe Campaign
8.2
Workfront
Landing pages
Adobe Campaign
7.9
Workfront
A/B testing
Adobe Campaign
6.9
Workfront
Mobile optimization
Adobe Campaign
8.4
Workfront
Email deliverability
Adobe Campaign
8.6
Workfront
List management
Adobe Campaign
8.2
Workfront
Triggered drip sequences
Adobe Campaign
7.5
Workfront

Lead Management

Adobe Campaign
6.9
Workfront
Lead nurturing
Adobe Campaign
7.4
Workfront
Lead scoring and grading
Adobe Campaign
7.2
Workfront
Data quality management
Adobe Campaign
6.5
Workfront
Automated sales alerts and tasks
Adobe Campaign
6.3
Workfront

Campaign Management

Adobe Campaign
7.4
Workfront
Calendaring
Adobe Campaign
7.5
Workfront
Event/webinar marketing
Adobe Campaign
7.3
Workfront

Social Media Marketing

Adobe Campaign
8.0
Workfront
Social sharing and campaigns
Adobe Campaign
8.2
Workfront
Social profile integration
Adobe Campaign
7.9
Workfront

Reporting & Analytics

Adobe Campaign
7.7
Workfront
Dashboards
Adobe Campaign
8.3
Workfront
Standard reports
Adobe Campaign
8.1
Workfront
Custom reports
Adobe Campaign
6.8
Workfront

Platform & Infrastructure

Adobe Campaign
7.6
Workfront
API
Adobe Campaign
8.1
Workfront
Role-based workflow & approvals
Adobe Campaign
8.5
Workfront
Customizability
Adobe Campaign
8.0
Workfront
Integration with Salesforce.com
Adobe Campaign
7.9
Workfront
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Workfront
Integration with SugarCRM
Adobe Campaign
6.3
Workfront

Project Management

Adobe Campaign
Workfront
7.8
Task Management
Adobe Campaign
Workfront
8.8
Resource Management
Adobe Campaign
Workfront
6.6
Gantt Charts
Adobe Campaign
Workfront
7.1
Scheduling
Adobe Campaign
Workfront
7.5
Workflow Automation
Adobe Campaign
Workfront
7.6
Team Collaboration
Adobe Campaign
Workfront
8.8
Support for Agile Methodology
Adobe Campaign
Workfront
7.4
Support for Waterfall Methodology
Adobe Campaign
Workfront
7.9
Document Management
Adobe Campaign
Workfront
7.6
Email integration
Adobe Campaign
Workfront
7.7
Mobile Access
Adobe Campaign
Workfront
7.3
Timesheet Tracking
Adobe Campaign
Workfront
8.4
Change request and Case Management
Adobe Campaign
Workfront
7.8
Budget and Expense Management
Adobe Campaign
Workfront
7.9

Professional Services Automation

Adobe Campaign
Workfront
6.3
Quotes/estimates
Adobe Campaign
Workfront
6.1
Invoicing
Adobe Campaign
Workfront
5.8
Project & financial reporting
Adobe Campaign
Workfront
7.7
Integration with accounting software
Adobe Campaign
Workfront
5.8

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Workfront contains al the necessary details and documents in one location for easy reference.
  • Workfront allows anyone within the company to review a project and know exactly what has happened through the work on the project and also the current status so anyone can pick up the project and work on it if need be.
  • The organization of types of billing is a great tool to be sure we charge appropriate rates for our time. Example: Wed hours are more expensive than studio/design work, so we are able to manage billing quicker and easier.
Renee Bulla profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • The reporting/views and fields available are not always intuitive. For example, when creating a document, task or issue report/view, you cannot access the program or portfolio information/metadata unless you calculate it through to the project level. This equates to a lot of extra calculated fields and work, that in my mind, should not be necessary.
  • The integration with Proof HQ needs some work. We were Proof HQ users first and have begun the Workfront implementation. Eventually, they will be integrated where users access Proof HQ through Workfront. The approvals process in Proof HQ is much more robust that Workfront's; however, the reporting that Workfront provides on the Proof HQ processes and approvals is severely lacking which makes visibility on Proof HQ approvals difficult.
  • There are 3 levels of objects in Workfront: Portfolios, Programs and Projects. There is no way to tie Projects together except to create an issue on the first Project, then convert the issue to another Project. Complicated text mode fields must then be created and placed on a view/report to see if/how these projects are tied together. There should be a better way to tie projects. Our solution was to change the use of the Program object (to have a Program = a Client IO, rather than the Program = Brand). Further, the Portfolio and Program access is tied together. You cannot provide different access to Programs vs. Portfolios which makes our solution a little cumbersome.
Jaime Todd profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Workfront8.0
Based on 59 answers
we could not manage without it.
Bill Gattinger profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Workfront8.0
Based on 17 answers
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
Maryland Tracy profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Workfront9.1
Based on 8 answers
Reliable uptime with posted maintenance windows. Frequent updates to hosted environment with minimal disruption.
Andy Willums profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Workfront7.7
Based on 11 answers
Basic support has been supplemented by the AtTask Customer Service represenative and the ongoing relationship with development teams who are always looking for feedback on the product.
Shannon C. King profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Workfront8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Workfront8.4
Based on 10 answers
I would recommend all user's using Workfront to go through the training material provided. Have all user's practice in the Sandbox environment and have your workflow documented for the consultant before he arrives on site.
Maryland Tracy profile photo

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
I have very little experience using other systems like Workfront. My background is more in billing systems and order processes. All I can say is it beats Google Docs and endless email chains.
Jaime Todd profile photo

Scalability

No score
No answers yet
No answers on this topic
Workfront9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We are still in process of implementing Workfront. It's a slow roll out, one to two departments at a time. So our impact thus far is minimal but I can say having every program/project in a single system has provided a lesser need for email chains, meetings and "he said/she said" conversations.
Jaime Todd profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Workfront

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Workfront More Information