What users are saying about
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Top Rated
190 Ratings
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483 Ratings

Adobe Campaign

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Top Rated
190 Ratings
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Score 7.9 out of 101

Workfront

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483 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Workfront

This software works great to track your KPI's and to update and monitor your progress on any assignments that are assigned to your and projects you are working on. For simple to-dos and assignments and tasks, etc. it's really effective with a pick list of choices to choose from to update the status, upload files, log hours work, comment, etc. and inform business stakeholders requesting on the progress of a given workfront request it is less appropriate when it comes too it being complex at first, especially if you don't have any training. Like anything newly learned, it takes time and if you're not experienced with project management software you may find yourself in a bit of frustration using it.
Pricillar Nyokabi profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Workfront
WYSIWYG email editor
Adobe Campaign
8.2
Workfront
Dynamic content
Adobe Campaign
8.5
Workfront
Ability to test dynamic content
Adobe Campaign
8.4
Workfront
Landing pages
Adobe Campaign
8.5
Workfront
A/B testing
Adobe Campaign
8.3
Workfront
Mobile optimization
Adobe Campaign
7.6
Workfront
Email deliverability
Adobe Campaign
8.6
Workfront
List management
Adobe Campaign
8.2
Workfront
Triggered drip sequences
Adobe Campaign
7.6
Workfront

Lead Management

Adobe Campaign
6.7
Workfront
Lead nurturing
Adobe Campaign
7.2
Workfront
Lead scoring and grading
Adobe Campaign
7.3
Workfront
Data quality management
Adobe Campaign
6.3
Workfront
Automated sales alerts and tasks
Adobe Campaign
6.0
Workfront

Campaign Management

Adobe Campaign
7.6
Workfront
Calendaring
Adobe Campaign
7.8
Workfront
Event/webinar marketing
Adobe Campaign
7.4
Workfront

Social Media Marketing

Adobe Campaign
7.9
Workfront
Social sharing and campaigns
Adobe Campaign
8.0
Workfront
Social profile integration
Adobe Campaign
7.7
Workfront

Reporting & Analytics

Adobe Campaign
8.2
Workfront
Dashboards
Adobe Campaign
8.1
Workfront
Standard reports
Adobe Campaign
8.5
Workfront
Custom reports
Adobe Campaign
7.9
Workfront

Platform & Infrastructure

Adobe Campaign
7.3
Workfront
API
Adobe Campaign
7.0
Workfront
Role-based workflow & approvals
Adobe Campaign
8.0
Workfront
Customizability
Adobe Campaign
7.6
Workfront
Integration with Salesforce.com
Adobe Campaign
7.8
Workfront
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Workfront
Integration with SugarCRM
Adobe Campaign
6.5
Workfront

Project Management

Adobe Campaign
Workfront
8.2
Task Management
Adobe Campaign
Workfront
9.1
Resource Management
Adobe Campaign
Workfront
8.4
Gantt Charts
Adobe Campaign
Workfront
8.3
Scheduling
Adobe Campaign
Workfront
8.2
Workflow Automation
Adobe Campaign
Workfront
8.1
Team Collaboration
Adobe Campaign
Workfront
8.6
Support for Agile Methodology
Adobe Campaign
Workfront
8.0
Support for Waterfall Methodology
Adobe Campaign
Workfront
8.1
Document Management
Adobe Campaign
Workfront
7.9
Email integration
Adobe Campaign
Workfront
7.4
Mobile Access
Adobe Campaign
Workfront
7.5
Timesheet Tracking
Adobe Campaign
Workfront
8.3
Change request and Case Management
Adobe Campaign
Workfront
8.3
Budget and Expense Management
Adobe Campaign
Workfront
8.5

Professional Services Automation

Adobe Campaign
Workfront
8.0
Quotes/estimates
Adobe Campaign
Workfront
7.6
Invoicing
Adobe Campaign
Workfront
8.0
Project & financial reporting
Adobe Campaign
Workfront
7.9
Integration with accounting software
Adobe Campaign
Workfront
8.6

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Workfront

  • Time management resources are incredibly efficient: One can utilize the platform to give realistic work goals and objectives.
  • Data Management: Workfront enables users to view custom reports, manage projects costs, and much more.
  • Project planning is extremely in depth: One can set and visualize projects in a variety of ways.
Joshua Melder profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Workfront

  • I'd like for us to be able to pull reports that are a bit more customized. For example, I want to pull a report that enables me to see what task went past due first to see where and how we can improve. That report currently exists but unfortunately, it pulls in every other task that is past due in the project...instead of me just being able to pinpoint where we start to lose time.
  • I'd like to be able to "pin" documents and Updates within a Portfolio for easy reference when looking at a project as a whole.
Jen Franz profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Workfront

Workfront 8.3
Based on 59 answers
All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
Adam Messano profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Workfront

Workfront 8.0
Based on 17 answers
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
Maryland Tracy profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Workfront

Workfront 9.1
Based on 8 answers
I give Workfront a TEN! When I have had an issue, the response time has been quick. The tech support team has always resolved any issues that I report. For the performance of the Workfront system you can go to trust Workfront to receive daily updates as to the status of the servers. When the system acts sluggish I check here to see if there are any performance issues. If there is an issue they let you know they are working on asap. I have been working in Workfront for 2 years and this has happened three times and has been resolved within 30 minutes, and the system has only went down one time and it was for only 25 minutes, once I reported to the tech team, they were already working on the issue to get it resolved. They are awesome, and hat's off to the whole Workfront team!
Maryland Tracy profile photo

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

Workfront

Workfront 7.7
Based on 11 answers
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
Mike Tompkins profile photo

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Workfront

Workfront 8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Workfront

Workfront 8.3
Based on 10 answers
Have all of your existing processes locked down. Be prepared to modify them if Workfront can show you a better way.
Bill Gattinger profile photo

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Workfront

Workfront lands in the middle between MS Project and Basecamp. Basecamp was too simplistic and didn't provide enough core project / task management features. MS Project was too rigid and difficult to share project information. Workfront has the right mix of project / task management features and project visibility.
John Rozeboom, CSM, PMP profile photo

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Workfront

Workfront 9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Workfront

  • Thirty US dollars + per month, per user, can get a bit pricey for the mid-size business. I am not sure what their enterprise business pricing is, however, I imagine the ROI is well worth it as many corporations I have worked for use Workfront for both project management as well as timesheet tracking.
Brian Knox profile photo

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Workfront

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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