What users are saying about
95 Ratings

Workfront

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453 Ratings
95 Ratings
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Score 7.6 out of 101

Workfront

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453 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Workfront

I work on a team where each of us is separated individually from the United States. Workfront enables us to collectively collaborate on a common project setting individual goals. Project managers can invite users, send out updates and set goals to be marked as complete by individual users. Definitely an AAA+ option for global team project collaborations. Smaller projects with fewer working participants would most likely not benefit from the ROI for this product, however, if these smaller tasks are building to a larger project or your teams have multiple small projects running simultaneously then Workfront is for you as well.
Brian Knox profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Workfront
WYSIWYG email editor
Adobe Campaign
7.5
Workfront
Dynamic content
Adobe Campaign
8.1
Workfront
Ability to test dynamic content
Adobe Campaign
8.4
Workfront
Landing pages
Adobe Campaign
7.7
Workfront
A/B testing
Adobe Campaign
6.9
Workfront
Mobile optimization
Adobe Campaign
7.7
Workfront
Email deliverability
Adobe Campaign
8.7
Workfront
List management
Adobe Campaign
8.4
Workfront
Triggered drip sequences
Adobe Campaign
7.5
Workfront

Lead Management

Adobe Campaign
6.8
Workfront
Lead nurturing
Adobe Campaign
7.3
Workfront
Lead scoring and grading
Adobe Campaign
7.2
Workfront
Data quality management
Adobe Campaign
6.4
Workfront
Automated sales alerts and tasks
Adobe Campaign
6.2
Workfront

Campaign Management

Adobe Campaign
7.4
Workfront
Calendaring
Adobe Campaign
7.5
Workfront
Event/webinar marketing
Adobe Campaign
7.3
Workfront

Social Media Marketing

Adobe Campaign
8.0
Workfront
Social sharing and campaigns
Adobe Campaign
8.1
Workfront
Social profile integration
Adobe Campaign
7.8
Workfront

Reporting & Analytics

Adobe Campaign
8.0
Workfront
Dashboards
Adobe Campaign
8.4
Workfront
Standard reports
Adobe Campaign
8.3
Workfront
Custom reports
Adobe Campaign
7.2
Workfront

Platform & Infrastructure

Adobe Campaign
7.6
Workfront
API
Adobe Campaign
8.0
Workfront
Role-based workflow & approvals
Adobe Campaign
8.3
Workfront
Customizability
Adobe Campaign
8.2
Workfront
Integration with Salesforce.com
Adobe Campaign
7.5
Workfront
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Workfront
Integration with SugarCRM
Adobe Campaign
6.3
Workfront

Project Management

Adobe Campaign
Workfront
7.8
Task Management
Adobe Campaign
Workfront
8.8
Resource Management
Adobe Campaign
Workfront
6.6
Gantt Charts
Adobe Campaign
Workfront
7.2
Scheduling
Adobe Campaign
Workfront
7.5
Workflow Automation
Adobe Campaign
Workfront
7.6
Team Collaboration
Adobe Campaign
Workfront
8.8
Support for Agile Methodology
Adobe Campaign
Workfront
7.5
Support for Waterfall Methodology
Adobe Campaign
Workfront
7.9
Document Management
Adobe Campaign
Workfront
7.6
Email integration
Adobe Campaign
Workfront
7.8
Mobile Access
Adobe Campaign
Workfront
7.4
Timesheet Tracking
Adobe Campaign
Workfront
8.5
Change request and Case Management
Adobe Campaign
Workfront
7.9
Budget and Expense Management
Adobe Campaign
Workfront
7.9

Professional Services Automation

Adobe Campaign
Workfront
6.4
Quotes/estimates
Adobe Campaign
Workfront
6.1
Invoicing
Adobe Campaign
Workfront
5.8
Project & financial reporting
Adobe Campaign
Workfront
7.7
Integration with accounting software
Adobe Campaign
Workfront
5.9

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • The primary strength of Workfront is the feature that most IT professionals dread and that is its ability to do all things related to process and projects. The usual jack of all trades approach is often one of master of none but in the case of Workfront, given some time for customization to make the tool your own with the help of the Workfront team, those requirements for an all-encompassing application achieve the goal well. Not just functional but more concretely in providing real assistance in getting through workflows and processes with minimal effort.
  • Multiple APIs allow need integration into the legacy systems and peripheral packages that all companies use for Microsoft products to smaller more niche applications. A very helpful attribute of the application.
  • As with many service industries, time reporting is a huge resource drain when the tool for doing so is slow, complex or limited in scope. Workfront allows for access to all project data from within time management as well as simplified approval processes and review capabilities for managers of time and resources.
  • While it seems like a minor feature, integrated search throughout the application makes life and time management much simpler with the ability to select data points from drop downs drilling down into every aspect of the app. Reporting, likewise, is extremely adaptable to the needs of various business functions with easy customization and granular capabilities requiring little in the way of training or skillset.
Jim Sales profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Workfront limits the ability to change the field structure making each form become longer and longer with unnecessary information
  • Workfront does not offer the ability to hide fields that are deemed unnecessary for my organization
  • Workfront can become too complex and overbearing on workload management by entering in hours per task and so on. Instead offer hours involved per project overall.
Kevin Tichy profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Workfront7.8
Based on 59 answers
workfront is utilized in each aspect of our company, and there is tons of valuable information that is being generated daily for us.
Joe Ruvolo profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Workfront8.0
Based on 17 answers
Easy to use for the requestors and workers.
Bill Gattinger profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Workfront9.1
Based on 8 answers
Reliable uptime with posted maintenance windows. Frequent updates to hosted environment with minimal disruption.
Andy Willums profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Workfront7.7
Based on 11 answers
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
Mike Tompkins profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Workfront8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Workfront8.3
Based on 10 answers
Have all of your existing processes locked down. Be prepared to modify them if Workfront can show you a better way.
Bill Gattinger profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Workfront is the large enterprise version of a simple project management tracking software. It covers all the right areas one needs but also can become too complex at the same time. It is all about how the end user applies the features and overall process flow. The software is very easy to use making it user friendly to anyone just starting out with it. All the various reports have proven to be beneficial for all areas of our team.
Kevin Tichy profile photo

Scalability

No score
No answers yet
No answers on this topic
Workfront9.1
Based on 2 answers
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
Maryland Tracy profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Improved project visibility and accountability
  • Increased team collaboration
Stacy Mutnick profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Workfront

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Workfront More Information