What users are saying about
Top Rated
93 Ratings
10 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
10 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

Yesmail360i

I would ask them how hands-on they will be with the tool and how important is having a support/account person only a phone call away. YM has been very good about making their people available to you on a personal level when you have issues.
Bobby Pierce profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Yesmail360i
9.3
WYSIWYG email editor
Adobe Campaign
7.5
Yesmail360i
9.2
Dynamic content
Adobe Campaign
8.1
Yesmail360i
9.2
Ability to test dynamic content
Adobe Campaign
8.4
Yesmail360i
9.6
Landing pages
Adobe Campaign
7.7
Yesmail360i
8.4
A/B testing
Adobe Campaign
6.9
Yesmail360i
9.2
Mobile optimization
Adobe Campaign
7.7
Yesmail360i
9.6
Email deliverability
Adobe Campaign
8.7
Yesmail360i
10.0
List management
Adobe Campaign
8.4
Yesmail360i
9.2
Triggered drip sequences
Adobe Campaign
7.5
Yesmail360i
9.2

Lead Management

Adobe Campaign
6.8
Yesmail360i
Lead nurturing
Adobe Campaign
7.4
Yesmail360i
Lead scoring and grading
Adobe Campaign
7.2
Yesmail360i
Data quality management
Adobe Campaign
6.5
Yesmail360i
Automated sales alerts and tasks
Adobe Campaign
6.2
Yesmail360i

Campaign Management

Adobe Campaign
7.4
Yesmail360i
Calendaring
Adobe Campaign
7.5
Yesmail360i
Event/webinar marketing
Adobe Campaign
7.3
Yesmail360i

Social Media Marketing

Adobe Campaign
8.0
Yesmail360i
Social sharing and campaigns
Adobe Campaign
8.1
Yesmail360i
Social profile integration
Adobe Campaign
7.8
Yesmail360i

Reporting & Analytics

Adobe Campaign
8.0
Yesmail360i
9.2
Dashboards
Adobe Campaign
8.4
Yesmail360i
9.2
Standard reports
Adobe Campaign
8.3
Yesmail360i
9.2
Custom reports
Adobe Campaign
7.2
Yesmail360i
9.2

Platform & Infrastructure

Adobe Campaign
7.6
Yesmail360i
API
Adobe Campaign
8.0
Yesmail360i
Role-based workflow & approvals
Adobe Campaign
8.4
Yesmail360i
Customizability
Adobe Campaign
8.1
Yesmail360i
Integration with Salesforce.com
Adobe Campaign
7.5
Yesmail360i
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Yesmail360i
Integration with SugarCRM
Adobe Campaign
6.3
Yesmail360i

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Bobby Pierce profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • The targeting within YesMail is lackluster at best, you can't do much dynamic targeting when deploying your emails. For instance if you want to set up an email campaign where someone receives an email 24 hours after opening or receiving an email you won't be able to.
  • YesMail also doesn't integrate well with other systems, so you won't be able to fully connect your data within YesMail with other tools such as Omniture, Google Analytics or other software you might use such as web forms. Without being able to connect all your data and software you're limited on how you can transfer data into YesMail.
  • Another common theme with YesMail is that it constantly breaks down. They will run an update or try fixing something and it will cause havoc within the system. You will find that your emails get disabled or don't deliver correctly.
  • YesMail also needs to improve upon how it stores the data attached to your email addresses. If you have other contact information such as address, phone, state, country, etc attached with an email address YesMail won't be able to clean up the data automatically you will have to do this manually. The amount of characters for a given field is very limited. So if someone has a long address or phone number that exceeds the character limit the data won't pass over to YesMail.
  • YesMail also isn't built to be a fully automated system so you won't be able to track and follow your audience through different email campaigns. There's no overall life-cycle for an email address like you would have with a system such as Eloqua.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Yesmail360i3.9
Based on 4 answers
It would be debatable but I would not recommend it
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
We chose YesMail because we already had been using it and it would have been cumbersome to switch
No photo available

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Positive experience
Caitlin Birch profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yesmail360i More Information