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105 Ratings
10 Ratings
105 Ratings
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Score 7.6 out of 101
10 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are using other Adobe products like Analytics, Target, Launch, and AEM, Campaign is a must.
No photo available

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Yesmail360i
9.4
WYSIWYG email editor
Adobe Campaign
7.5
Yesmail360i
9.3
Dynamic content
Adobe Campaign
8.1
Yesmail360i
9.3
Ability to test dynamic content
Adobe Campaign
8.4
Yesmail360i
9.6
Landing pages
Adobe Campaign
7.7
Yesmail360i
8.6
A/B testing
Adobe Campaign
6.9
Yesmail360i
9.3
Mobile optimization
Adobe Campaign
7.6
Yesmail360i
9.6
Email deliverability
Adobe Campaign
8.7
Yesmail360i
10.0
List management
Adobe Campaign
8.4
Yesmail360i
9.3
Triggered drip sequences
Adobe Campaign
7.5
Yesmail360i
9.3

Lead Management

Adobe Campaign
6.8
Yesmail360i
Lead nurturing
Adobe Campaign
7.3
Yesmail360i
Lead scoring and grading
Adobe Campaign
7.2
Yesmail360i
Data quality management
Adobe Campaign
6.4
Yesmail360i
Automated sales alerts and tasks
Adobe Campaign
6.2
Yesmail360i

Campaign Management

Adobe Campaign
7.4
Yesmail360i
Calendaring
Adobe Campaign
7.5
Yesmail360i
Event/webinar marketing
Adobe Campaign
7.3
Yesmail360i

Social Media Marketing

Adobe Campaign
7.9
Yesmail360i
Social sharing and campaigns
Adobe Campaign
8.1
Yesmail360i
Social profile integration
Adobe Campaign
7.8
Yesmail360i

Reporting & Analytics

Adobe Campaign
8.0
Yesmail360i
9.3
Dashboards
Adobe Campaign
8.4
Yesmail360i
9.3
Standard reports
Adobe Campaign
8.3
Yesmail360i
9.3
Custom reports
Adobe Campaign
7.2
Yesmail360i
9.3

Platform & Infrastructure

Adobe Campaign
7.6
Yesmail360i
API
Adobe Campaign
8.0
Yesmail360i
Role-based workflow & approvals
Adobe Campaign
8.3
Yesmail360i
Customizability
Adobe Campaign
8.2
Yesmail360i
Integration with Salesforce.com
Adobe Campaign
7.4
Yesmail360i
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Yesmail360i
Integration with SugarCRM
Adobe Campaign
6.3
Yesmail360i

Pros

  • Adobe Campaign has a very powerful workflow engine that has helped us personalize our partners' journeys.
  • Adobe Campaigns has helped us implement a double opt-in process, which is important because we are a Global organization.
  • Creating and sending an email is simple.
  • A single email can be sent in multiple languages.
No photo available
  • CUSTOMER SERVICE. Any time myself, or my team, needed help with the system or help with figuring out how to build something new, the YesMail staff were more than happy to help, easy to work with, and easy to get a hold of.
  • The platform is intuitive, visual, and easy to navigate. Plus the inclusion of "tabs" in the interface makes navigation extremely easy. It's possible to access multiple parts of the module without going back and forth between browser windows.
  • The Market Intelligence tool is extremely useful, and provides unique insights into competitor's mailings so that it's easier to spot marketing trends, or see what others have tried and get a gauge of their successes and failures (as determined by open rates, Delete w/o open rates, etc.) so that my own team was able to either mimic techniques that had shown useful, or avoid trying certain things that were shown through those competitors not to work.
Annette Giordano profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
  • The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.
Annette Giordano profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Yesmail360i3.9
Based on 4 answers
We will likely renew because we have some large Enterprise clients that utilize the system and we inherited that relationship and it is currently going smoothly.
Bobby Pierce profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.
Annette Giordano profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • Positive experience
Caitlin Birch profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yesmail360i More Information