What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Yesmail360i

10 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Yesmail360i

10 Ratings
Score 9.9 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Yesmail360i
9.2
WYSIWYG email editor
Adobe Campaign
7.3
Yesmail360i
9.1
Dynamic content
Adobe Campaign
7.9
Yesmail360i
9.1
Ability to test dynamic content
Adobe Campaign
8.2
Yesmail360i
9.5
Landing pages
Adobe Campaign
8.0
Yesmail360i
8.2
A/B testing
Adobe Campaign
7.0
Yesmail360i
9.1
Mobile optimization
Adobe Campaign
8.4
Yesmail360i
9.5
Email deliverability
Adobe Campaign
8.6
Yesmail360i
10.0
List management
Adobe Campaign
8.2
Yesmail360i
9.1
Triggered drip sequences
Adobe Campaign
7.5
Yesmail360i
9.1

Lead Management

Adobe Campaign
6.9
Yesmail360i
Lead nurturing
Adobe Campaign
7.5
Yesmail360i
Lead scoring and grading
Adobe Campaign
7.2
Yesmail360i
Data quality management
Adobe Campaign
6.6
Yesmail360i
Automated sales alerts and tasks
Adobe Campaign
6.3
Yesmail360i

Campaign Management

Adobe Campaign
7.4
Yesmail360i
Calendaring
Adobe Campaign
7.5
Yesmail360i
Event/webinar marketing
Adobe Campaign
7.3
Yesmail360i

Social Media Marketing

Adobe Campaign
8.1
Yesmail360i
Social sharing and campaigns
Adobe Campaign
8.2
Yesmail360i
Social profile integration
Adobe Campaign
7.9
Yesmail360i

Reporting & Analytics

Adobe Campaign
7.8
Yesmail360i
9.1
Dashboards
Adobe Campaign
8.3
Yesmail360i
9.1
Standard reports
Adobe Campaign
8.1
Yesmail360i
9.1
Custom reports
Adobe Campaign
6.9
Yesmail360i
9.1

Platform & Infrastructure

Adobe Campaign
7.6
Yesmail360i
API
Adobe Campaign
8.1
Yesmail360i
Role-based workflow & approvals
Adobe Campaign
8.5
Yesmail360i
Customizability
Adobe Campaign
8.0
Yesmail360i
Integration with Salesforce.com
Adobe Campaign
7.9
Yesmail360i
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Yesmail360i
Integration with SugarCRM
Adobe Campaign
6.4
Yesmail360i

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available
  • Targeting and segmentation
  • Easy to create a campaign
  • Decent reporting
Lucas Powell profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
  • The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.
Annette Giordano profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Yesmail360i3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.
Annette Giordano profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Positive experience
Caitlin Birch profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details