What users are saying about
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140 Ratings
1 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
1 Ratings
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Score 9.1 out of 101

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

zigihub

Zigihub is suited to generate more traffic to your website and generate more leads.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
zigihub
WYSIWYG email editor
Adobe Campaign
7.4
zigihub
Dynamic content
Adobe Campaign
8.3
zigihub
Ability to test dynamic content
Adobe Campaign
8.3
zigihub
Landing pages
Adobe Campaign
7.9
zigihub
A/B testing
Adobe Campaign
7.3
zigihub
Mobile optimization
Adobe Campaign
7.7
zigihub
Email deliverability
Adobe Campaign
8.7
zigihub
List management
Adobe Campaign
8.0
zigihub
Triggered drip sequences
Adobe Campaign
7.2
zigihub

Lead Management

Adobe Campaign
6.7
zigihub
Lead nurturing
Adobe Campaign
7.2
zigihub
Lead scoring and grading
Adobe Campaign
7.2
zigihub
Data quality management
Adobe Campaign
6.4
zigihub
Automated sales alerts and tasks
Adobe Campaign
6.1
zigihub

Campaign Management

Adobe Campaign
7.3
zigihub
Calendaring
Adobe Campaign
7.3
zigihub
Event/webinar marketing
Adobe Campaign
7.3
zigihub

Social Media Marketing

Adobe Campaign
7.9
zigihub
Social sharing and campaigns
Adobe Campaign
8.1
zigihub
Social profile integration
Adobe Campaign
7.7
zigihub

Reporting & Analytics

Adobe Campaign
7.7
zigihub
Dashboards
Adobe Campaign
7.8
zigihub
Standard reports
Adobe Campaign
8.2
zigihub
Custom reports
Adobe Campaign
7.2
zigihub

Platform & Infrastructure

Adobe Campaign
7.2
zigihub
API
Adobe Campaign
6.9
zigihub
Role-based workflow & approvals
Adobe Campaign
8.0
zigihub
Customizability
Adobe Campaign
7.5
zigihub
Integration with Salesforce.com
Adobe Campaign
7.4
zigihub
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
zigihub
Integration with SugarCRM
Adobe Campaign
6.4
zigihub

Sales Force Automation

Adobe Campaign
zigihub
8.5
Customer data management / contact management
Adobe Campaign
zigihub
9.1
Workflow management
Adobe Campaign
zigihub
8.2
Territory management
Adobe Campaign
zigihub
9.1
Opportunity management
Adobe Campaign
zigihub
9.1
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
zigihub
6.4
Contract management
Adobe Campaign
zigihub
9.1
Quote & order management
Adobe Campaign
zigihub
8.2
Interaction tracking
Adobe Campaign
zigihub
8.2
Channel / partner relationship management
Adobe Campaign
zigihub
9.1

Customer Service & Support

Adobe Campaign
zigihub
8.5
Case management
Adobe Campaign
zigihub
9.1
Call center management
Adobe Campaign
zigihub
8.2
Help desk management
Adobe Campaign
zigihub
8.2

Marketing Automation

Adobe Campaign
zigihub
9.1
Lead management
Adobe Campaign
zigihub
9.1
Email marketing
Adobe Campaign
zigihub
9.1

CRM Project Management

Adobe Campaign
zigihub
9.1
Task management
Adobe Campaign
zigihub
9.1
Billing and invoicing management
Adobe Campaign
zigihub
9.1
Reporting
Adobe Campaign
zigihub
9.1

CRM Reporting & Analytics

Adobe Campaign
zigihub
8.2
Forecasting
Adobe Campaign
zigihub
8.2
Pipeline visualization
Adobe Campaign
zigihub
8.2
Customizable reports
Adobe Campaign
zigihub
8.2

Customization

Adobe Campaign
zigihub
7.5
Custom fields
Adobe Campaign
zigihub
8.2
Custom objects
Adobe Campaign
zigihub
8.2
Scripting environment
Adobe Campaign
zigihub
6.4
API for custom integration
Adobe Campaign
zigihub
7.3

Security

Adobe Campaign
zigihub
8.6
Single sign-on capability
Adobe Campaign
zigihub
9.1
Role-based user permissions
Adobe Campaign
zigihub
8.2

Social CRM

Adobe Campaign
zigihub
9.1
Social data
Adobe Campaign
zigihub
9.1
Social engagement
Adobe Campaign
zigihub
9.1

Integrations with 3rd-party Software

Adobe Campaign
zigihub
9.1
Marketing automation
Adobe Campaign
zigihub
9.1
Compensation management
Adobe Campaign
zigihub
9.1

Platform

Adobe Campaign
zigihub
8.2
Mobile access
Adobe Campaign
zigihub
8.2

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

zigihub

  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
No photo available

Cons

Adobe Campaign

  • There is SO much packed into the software that it can be daunting to learn. Would love a tiny bit of simplification.
  • Pricing can get pretty high, but then again, we use most of the Marketing Cloud tools for our teams.
No photo available

zigihub

  • More integration of software with the Marketing Automation Tool
  • Should upgrade their email designing page.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

zigihub

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

zigihub

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

zigihub

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

zigihub

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

It has the market cornered on creative collaboration and marketing integrations. There are no other enterprise services that can do what Adobe can do.
No photo available

zigihub

Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

zigihub

  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

zigihub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$24*
1.  Per User
Additional Pricing Details

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