What users are saying about

Adobe Campaign

Top Rated
90 Ratings

zigihub

1 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

zigihub

1 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

zigihub

Zigihub is suited to generate more traffic to your website and generate more leads.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
zigihub
WYSIWYG email editor
Adobe Campaign
7.3
zigihub
Dynamic content
Adobe Campaign
7.9
zigihub
Ability to test dynamic content
Adobe Campaign
8.2
zigihub
Landing pages
Adobe Campaign
8.0
zigihub
A/B testing
Adobe Campaign
7.0
zigihub
Mobile optimization
Adobe Campaign
8.4
zigihub
Email deliverability
Adobe Campaign
8.6
zigihub
List management
Adobe Campaign
8.2
zigihub
Triggered drip sequences
Adobe Campaign
7.5
zigihub

Lead Management

Adobe Campaign
6.9
zigihub
Lead nurturing
Adobe Campaign
7.5
zigihub
Lead scoring and grading
Adobe Campaign
7.2
zigihub
Data quality management
Adobe Campaign
6.6
zigihub
Automated sales alerts and tasks
Adobe Campaign
6.3
zigihub

Campaign Management

Adobe Campaign
7.4
zigihub
Calendaring
Adobe Campaign
7.5
zigihub
Event/webinar marketing
Adobe Campaign
7.3
zigihub

Social Media Marketing

Adobe Campaign
8.1
zigihub
Social sharing and campaigns
Adobe Campaign
8.2
zigihub
Social profile integration
Adobe Campaign
7.9
zigihub

Reporting & Analytics

Adobe Campaign
7.8
zigihub
Dashboards
Adobe Campaign
8.3
zigihub
Standard reports
Adobe Campaign
8.1
zigihub
Custom reports
Adobe Campaign
6.9
zigihub

Platform & Infrastructure

Adobe Campaign
7.6
zigihub
API
Adobe Campaign
8.1
zigihub
Role-based workflow & approvals
Adobe Campaign
8.5
zigihub
Customizability
Adobe Campaign
8.0
zigihub
Integration with Salesforce.com
Adobe Campaign
7.9
zigihub
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
zigihub
Integration with SugarCRM
Adobe Campaign
6.4
zigihub

Sales Force Automation

Adobe Campaign
zigihub
8.5
Customer data management / contact management
Adobe Campaign
zigihub
9.1
Workflow management
Adobe Campaign
zigihub
8.2
Territory management
Adobe Campaign
zigihub
9.1
Opportunity management
Adobe Campaign
zigihub
9.1
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
zigihub
6.4
Contract management
Adobe Campaign
zigihub
9.1
Quote & order management
Adobe Campaign
zigihub
8.2
Interaction tracking
Adobe Campaign
zigihub
8.2
Channel / partner relationship management
Adobe Campaign
zigihub
9.1

Customer Service & Support

Adobe Campaign
zigihub
8.5
Case management
Adobe Campaign
zigihub
9.1
Call center management
Adobe Campaign
zigihub
8.2
Help desk management
Adobe Campaign
zigihub
8.2

Marketing Automation

Adobe Campaign
zigihub
9.1
Lead management
Adobe Campaign
zigihub
9.1
Email marketing
Adobe Campaign
zigihub
9.1

CRM Project Management

Adobe Campaign
zigihub
9.1
Task management
Adobe Campaign
zigihub
9.1
Billing and invoicing management
Adobe Campaign
zigihub
9.1
Reporting
Adobe Campaign
zigihub
9.1

CRM Reporting & Analytics

Adobe Campaign
zigihub
8.2
Forecasting
Adobe Campaign
zigihub
8.2
Pipeline visualization
Adobe Campaign
zigihub
8.2
Customizable reports
Adobe Campaign
zigihub
8.2

Customization

Adobe Campaign
zigihub
7.5
Custom fields
Adobe Campaign
zigihub
8.2
Custom objects
Adobe Campaign
zigihub
8.2
Scripting environment
Adobe Campaign
zigihub
6.4
API for custom integration
Adobe Campaign
zigihub
7.3

Security

Adobe Campaign
zigihub
8.6
Single sign-on capability
Adobe Campaign
zigihub
9.1
Role-based user permissions
Adobe Campaign
zigihub
8.2

Social CRM

Adobe Campaign
zigihub
9.1
Social data
Adobe Campaign
zigihub
9.1
Social engagement
Adobe Campaign
zigihub
9.1

Integrations with 3rd-party Software

Adobe Campaign
zigihub
9.1
Marketing automation
Adobe Campaign
zigihub
9.1
Compensation management
Adobe Campaign
zigihub
9.1

Platform

Adobe Campaign
zigihub
8.2
Mobile access
Adobe Campaign
zigihub
8.2

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • More integration of software with the Marketing Automation Tool
  • Should upgrade their email designing page.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

zigihub

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$24*
1.  Per User
Additional Pricing Details