What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
247 Ratings
Top Rated
436 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
247 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100
Top Rated
436 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Zoho CRM

Well suited for basic sales and pipeline management. Not appropriate if those leads or prospects need to be transferred into other organizations or companies. Good to use on more individualized sales teams, but not particularly great when it comes to collaborations. Limited tagging and chatting options for collaborative sales.If you are planning to work a pipeline to generate sales and are not in need of a great deal of communication between employees, this will be great for you.
Andrew McClean | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Zoho CRM
WYSIWYG email editor
Adobe Campaign
8.6
Zoho CRM
Dynamic content
Adobe Campaign
8.4
Zoho CRM
Ability to test dynamic content
Adobe Campaign
8.3
Zoho CRM
Landing pages
Adobe Campaign
8.8
Zoho CRM
A/B testing
Adobe Campaign
8.8
Zoho CRM
Mobile optimization
Adobe Campaign
7.8
Zoho CRM
Email deliverability reporting
Adobe Campaign
8.5
Zoho CRM
List management
Adobe Campaign
8.1
Zoho CRM
Triggered drip sequences
Adobe Campaign
7.9
Zoho CRM

Lead Management

Adobe Campaign
6.7
Zoho CRM
Lead nurturing
Adobe Campaign
7.1
Zoho CRM
Lead scoring and grading
Adobe Campaign
7.3
Zoho CRM
Data quality management
Adobe Campaign
6.3
Zoho CRM
Automated sales alerts and tasks
Adobe Campaign
6.0
Zoho CRM

Campaign Management

Adobe Campaign
7.7
Zoho CRM
Calendaring
Adobe Campaign
8.0
Zoho CRM
Event/webinar marketing
Adobe Campaign
7.4
Zoho CRM

Social Media Marketing

Adobe Campaign
7.9
Zoho CRM
Social sharing and campaigns
Adobe Campaign
8.0
Zoho CRM
Social profile integration
Adobe Campaign
7.7
Zoho CRM

Reporting & Analytics

Adobe Campaign
8.3
Zoho CRM
Dashboards
Adobe Campaign
8.2
Zoho CRM
Standard reports
Adobe Campaign
8.6
Zoho CRM
Custom reports
Adobe Campaign
8.0
Zoho CRM

Platform & Infrastructure

Adobe Campaign
7.4
Zoho CRM
API
Adobe Campaign
7.1
Zoho CRM
Role-based workflow & approvals
Adobe Campaign
8.0
Zoho CRM
Customizability
Adobe Campaign
7.6
Zoho CRM
Integration with Salesforce.com
Adobe Campaign
8.1
Zoho CRM
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Zoho CRM
Integration with SugarCRM
Adobe Campaign
6.5
Zoho CRM

Sales Force Automation

Adobe Campaign
Zoho CRM
7.7
Customer data management / contact management
Adobe Campaign
Zoho CRM
8.0
Workflow management
Adobe Campaign
Zoho CRM
8.1
Territory management
Adobe Campaign
Zoho CRM
7.7
Opportunity management
Adobe Campaign
Zoho CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Zoho CRM
7.1
Contract management
Adobe Campaign
Zoho CRM
7.5
Quote & order management
Adobe Campaign
Zoho CRM
7.5
Interaction tracking
Adobe Campaign
Zoho CRM
8.3
Channel / partner relationship management
Adobe Campaign
Zoho CRM
7.5

Customer Service & Support

Adobe Campaign
Zoho CRM
7.5
Case management
Adobe Campaign
Zoho CRM
7.6
Call center management
Adobe Campaign
Zoho CRM
7.4
Help desk management
Adobe Campaign
Zoho CRM
7.6

Marketing Automation

Adobe Campaign
Zoho CRM
8.0
Lead management
Adobe Campaign
Zoho CRM
8.1
Email marketing
Adobe Campaign
Zoho CRM
8.0

CRM Project Management

Adobe Campaign
Zoho CRM
7.9
Task management
Adobe Campaign
Zoho CRM
8.1
Billing and invoicing management
Adobe Campaign
Zoho CRM
7.7
Reporting
Adobe Campaign
Zoho CRM
7.9

CRM Reporting & Analytics

Adobe Campaign
Zoho CRM
8.0
Forecasting
Adobe Campaign
Zoho CRM
7.8
Pipeline visualization
Adobe Campaign
Zoho CRM
8.0
Customizable reports
Adobe Campaign
Zoho CRM
8.2

Customization

Adobe Campaign
Zoho CRM
8.4
Custom fields
Adobe Campaign
Zoho CRM
8.5
Custom objects
Adobe Campaign
Zoho CRM
8.4
Scripting environment
Adobe Campaign
Zoho CRM
8.5
API for custom integration
Adobe Campaign
Zoho CRM
8.1

Security

Adobe Campaign
Zoho CRM
8.2
Single sign-on capability
Adobe Campaign
Zoho CRM
8.1
Role-based user permissions
Adobe Campaign
Zoho CRM
8.3

Social CRM

Adobe Campaign
Zoho CRM
7.4
Social data
Adobe Campaign
Zoho CRM
7.4
Social engagement
Adobe Campaign
Zoho CRM
7.4

Integrations with 3rd-party Software

Adobe Campaign
Zoho CRM
7.5
Marketing automation
Adobe Campaign
Zoho CRM
7.7
Compensation management
Adobe Campaign
Zoho CRM
7.3

Platform

Adobe Campaign
Zoho CRM
7.0
Mobile access
Adobe Campaign
Zoho CRM
7.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Zoho CRM

  • Zoho CRM has an incredible amount of features, from tagging contacts to social media integration (LinkedIn, Facebook, etc) and email capabilities.
  • Zoho CRM is very customizable. The entire look and feel of each page and account can be customized to fit your organization's needs.
  • Zoho CRM is just one of the products offered under Zoho's suite of software products. It easily integrates with other enterprise software like Zoho Project Management and Zoho email.
Adam Montgomery | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Zoho CRM

  • I do wish it was a bit "smarter" that it could sense duplicate entries and simply update fields when it recognizes a dupe.
  • I wish it had an easier integration with our marketing platform, Hubspot.
  • I wish there was a way to mass update information, via spreadsheet upload, WITHOUT having the Zoho ID.
Ashley Gennett | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Zoho CRM

Zoho CRM 7.6
Based on 19 answers
We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.
James Lochran | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
There are some other paid apps. But Zoho CRM is decent for all kinds of businesses and it comes with a free price tag.
Oral Tosun | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Zoho CRM

Zoho CRM 4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Zoho CRM

I tried a lot of different software trying to find the one that gave me everything, which I found within ZOHO. It wasn't the CRM that sold me on ZOHO, it was the Subscriptions and it's integration within CRM that sold me on ZOHO. I'm glad I picked it, the CRM has been easy to adapt to and easy for the boss to get the reports out he wants.
Scott French | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Zoho CRM

  • The organization which is helping our sales team not miss a beat! We are following up without having to dig for information etc.
  • We close more sales when we have a clear activity list and can assess leads etc but using the scoring options
  • We are able to get our work done in a user-friendly environment. It helps the day run much smoother.
Sarah Lohsl | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Zoho CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$12*

* /user/month

Zoho CRM Editions & Modules

Edition
Standard$121
Professional$201
Enterprise$351
  1. per user, per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Zoho CRM
7.9

Likelihood to Renew

Adobe Campaign
8.4
Zoho CRM
7.6

Usability

Adobe Campaign
6.8
Zoho CRM
8.0

Reliability and Availability

Adobe Campaign
7.0
Zoho CRM
9.0

Performance

Adobe Campaign
7.0
Zoho CRM
9.0

Support Rating

Adobe Campaign
4.5
Zoho CRM
4.0

In-Person Training

Adobe Campaign
8.0
Zoho CRM

Online Training

Adobe Campaign
8.0
Zoho CRM
8.2

Implementation Rating

Adobe Campaign
8.0
Zoho CRM
8.0

Add comparison