What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Zoho CRM

311 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Zoho CRM

311 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Zoho CRM

Zoho CRM is a great CRM for organizations of all sizes. It's best used as a tool to organize and communicate with clients and prospective clients. Our sales staff uses it on a daily basis to continuously keep notes on their communication with clients during the sales process.At times, it feels like Zoho CRM is trying to offer too much and it can be overwhelming if trying to use all features and capabilities. It's better to focus on a handful of features and get your organization using those features on a consistent basis than trying to incorporate everything that Zoho can do
Adam Montgomery profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Zoho CRM
WYSIWYG email editor
Adobe Campaign
7.3
Zoho CRM
Dynamic content
Adobe Campaign
7.9
Zoho CRM
Ability to test dynamic content
Adobe Campaign
8.2
Zoho CRM
Landing pages
Adobe Campaign
7.9
Zoho CRM
A/B testing
Adobe Campaign
7.0
Zoho CRM
Mobile optimization
Adobe Campaign
8.4
Zoho CRM
Email deliverability
Adobe Campaign
8.6
Zoho CRM
List management
Adobe Campaign
8.2
Zoho CRM
Triggered drip sequences
Adobe Campaign
7.5
Zoho CRM

Lead Management

Adobe Campaign
6.9
Zoho CRM
Lead nurturing
Adobe Campaign
7.5
Zoho CRM
Lead scoring and grading
Adobe Campaign
7.2
Zoho CRM
Data quality management
Adobe Campaign
6.6
Zoho CRM
Automated sales alerts and tasks
Adobe Campaign
6.3
Zoho CRM

Campaign Management

Adobe Campaign
7.4
Zoho CRM
Calendaring
Adobe Campaign
7.5
Zoho CRM
Event/webinar marketing
Adobe Campaign
7.3
Zoho CRM

Social Media Marketing

Adobe Campaign
8.1
Zoho CRM
Social sharing and campaigns
Adobe Campaign
8.2
Zoho CRM
Social profile integration
Adobe Campaign
7.9
Zoho CRM

Reporting & Analytics

Adobe Campaign
7.7
Zoho CRM
Dashboards
Adobe Campaign
8.3
Zoho CRM
Standard reports
Adobe Campaign
8.1
Zoho CRM
Custom reports
Adobe Campaign
6.9
Zoho CRM

Platform & Infrastructure

Adobe Campaign
7.6
Zoho CRM
API
Adobe Campaign
8.1
Zoho CRM
Role-based workflow & approvals
Adobe Campaign
8.5
Zoho CRM
Customizability
Adobe Campaign
8.0
Zoho CRM
Integration with Salesforce.com
Adobe Campaign
7.9
Zoho CRM
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Zoho CRM
Integration with SugarCRM
Adobe Campaign
6.4
Zoho CRM

Sales Force Automation

Adobe Campaign
Zoho CRM
8.1
Customer data management / contact management
Adobe Campaign
Zoho CRM
8.3
Workflow management
Adobe Campaign
Zoho CRM
8.0
Territory management
Adobe Campaign
Zoho CRM
7.8
Opportunity management
Adobe Campaign
Zoho CRM
8.3
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Zoho CRM
7.7
Contract management
Adobe Campaign
Zoho CRM
8.3
Quote & order management
Adobe Campaign
Zoho CRM
7.9
Interaction tracking
Adobe Campaign
Zoho CRM
8.4
Channel / partner relationship management
Adobe Campaign
Zoho CRM
8.2

Customer Service & Support

Adobe Campaign
Zoho CRM
6.9
Case management
Adobe Campaign
Zoho CRM
6.8
Call center management
Adobe Campaign
Zoho CRM
7.1
Help desk management
Adobe Campaign
Zoho CRM
6.8

Marketing Automation

Adobe Campaign
Zoho CRM
7.6
Lead management
Adobe Campaign
Zoho CRM
7.8
Email marketing
Adobe Campaign
Zoho CRM
7.4

CRM Project Management

Adobe Campaign
Zoho CRM
7.8
Task management
Adobe Campaign
Zoho CRM
7.9
Billing and invoicing management
Adobe Campaign
Zoho CRM
7.4
Reporting
Adobe Campaign
Zoho CRM
8.0

CRM Reporting & Analytics

Adobe Campaign
Zoho CRM
8.0
Forecasting
Adobe Campaign
Zoho CRM
7.9
Pipeline visualization
Adobe Campaign
Zoho CRM
8.1
Customizable reports
Adobe Campaign
Zoho CRM
8.1

Customization

Adobe Campaign
Zoho CRM
7.9
Custom fields
Adobe Campaign
Zoho CRM
8.0
Custom objects
Adobe Campaign
Zoho CRM
7.6
Scripting environment
Adobe Campaign
Zoho CRM
8.1
API for custom integration
Adobe Campaign
Zoho CRM
8.1

Security

Adobe Campaign
Zoho CRM
8.6
Single sign-on capability
Adobe Campaign
Zoho CRM
8.9
Role-based user permissions
Adobe Campaign
Zoho CRM
8.3

Social CRM

Adobe Campaign
Zoho CRM
7.7
Social data
Adobe Campaign
Zoho CRM
7.7
Social engagement
Adobe Campaign
Zoho CRM
7.7

Integrations with 3rd-party Software

Adobe Campaign
Zoho CRM
7.1
Marketing automation
Adobe Campaign
Zoho CRM
7.2
Compensation management
Adobe Campaign
Zoho CRM
7.1

Platform

Adobe Campaign
Zoho CRM
7.6
Mobile access
Adobe Campaign
Zoho CRM
7.6

Pros

  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.
Emma Asplund profile photo
  • Zoho CRM has an incredible amount of features, from tagging contacts to social media integration (LinkedIn, Facebook, etc) and email capabilities.
  • Zoho CRM is very customizable. The entire look and feel of each page and account can be customized to fit your organization's needs.
  • Zoho CRM is just one of the products offered under Zoho's suite of software products. It easily integrates with other enterprise software like Zoho Project Management and Zoho email.
Adam Montgomery profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Zoho CRM customer service is responsive but when dealing with a specific issue, it can be time consuming and cumbersome to schedule a call to review the issue. Oftentimes while waiting, I spend a lot of time searching for answers on 'how to' videos and FAQs, but searching for answers this way can be frustrating.
  • While all of the functions and features are great, new users can find Zoho CRM a little overwhelming. It takes a while to fully grasp all of Zoho CRM's capabilities.
  • Zoho has other software products but it can be challenging to know when it would be useful to turn to their other products. For example, Zoho CRM has emailing functions but there is also Zoho Emails, which is a separate product.
Adam Montgomery profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Zoho CRM7.6
Based on 19 answers
Cost factors and ROI are always the driving force on adoption, implementation and retention. When and if our ERP systems are upgraded, we will see what CRM capabilities are offered and a decision will be made whether to keep Zoho or use CRM tools offered by ERP product.
Joe Martinez profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Zoho CRM7.8
Based on 3 answers
Zoho CRM is extremely intuitive and allows users complete visibility of sales data through reports/analytics. The platform has wide native integration with other cloud-based business solutions. But, it's fairly simple to write scripts with their publicly available API.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Zoho CRM9.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Zoho CRM4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Zoho CRM8.2
Based on 2 answers
Training was basic, and didn't really cover more advanced aspects of using the product.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Zoho CRM8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
We jumped to Zoho CRM from previous trial periods with Hatchbuck and Insightly. Zoho CRM is better suited for larger, growing organizations as it has more capabilities and features than Hatchbuck and Insightly. We liked to think of those CRMS as "starters" for small businesses just entering the CRM world
Adam Montgomery profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Zoho allowed us to move away from spreadsheets to keep track of our users
  • Zoho allows us to set up macros to run on users in different parts of our pipelines to send particular emails or other notifications as well as update their profiles on our platform accordingly
  • Zoho allows us to make notes for our various departments to keep track of any contact made with specific users at what times
Elaine Foster profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Zoho CRM

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Zoho CRM Editions & Modules
Zoho CRM
Edition
Standard
`121
Professional
$201
Enterprise
$351
1. per user, per month
Additional Pricing Details