Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Zoho Mail
Score 8.8 out of 10
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Zoho offers their business email suite, which includes Calendar, Tasks, Notes, and Contacts bundled with an inbox.
Adobe Campaign stands out as a powerful solution for efficiently handling multi-channel marketing campaigns, allowing me to connect with my audience through various channels such as email, mobile, social media, and more. Its centralized platform serves as a command centre, empowering to effortlessly design, implement, and track campaigns across diverse channels, ensuring a consistent and precisely targeted messaging approach.
If you don't have a huge budget and want something that works with minor quirks here and there then Zoho Mail is definitely something you should look into. For half the price of Google G Suite or Office account you get 5GB of storage per user and can send up to 25MB emails without restrictions. Great for small businesses in my opinion. I have had some issues with their spam filter, but we use SpamTitan and just shut off the one that comes with Zoho Mail. Zoho's spam filter isn't horrible but you should definitely use something in addition or instead of what comes with Zoho.
If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
On the other hand, the application does not allow us to multitask, your platform becomes very slow.
Also, it is a bit complicated to adapt to using the application completely.
When receiving an email with images that are not displayed automatically, you have to activate this function manually. It is a bit uncomfortable, I would prefer that it be activated automatically
The filter to search for information is not very accurate and unfriendly
The way to manage the storage capacity and to buy more space for the mail is not very friendly
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Adobe Campaign has supported our marketing campaigns with 100% assurance of positive results. It has the capability to boost company growth within a short period of time as compared to other marketing tools. It has automated marketing campaigns and reached a large group of our targeted customers. The customer support team has been reliable and when we request support they respond quickly.
I have spoken with Zoho several times and their support is always friendly and helpful. I have always been asked for security pins and codes when seeking assistance which helps me to feel my accounts are secure and I have never had to wait on hold to speak with someone for more than 5 minutes. They always seem to have someone available to help. If you call asking for instructions on how to do something they gladly walk you through the process and if you just need something done and don't have time to do it yourself they will happily customize whatever you need without you having to spend all day with it.
All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader view of the entire process. The availability to be able to manage everything on several different channels is also an important point.
• We were using MailsDaddy for little time since it does not have the adequate functionalities to address the business problems we have or improve the quality of collaborative work between departments. • The main reason we decided to implement Zoho Mail. It is because this service is much more complete than any of the ones currently on the market. It is perfect for teamwork and increases the fluidity of collaborative work between departments.
The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
Saved the three business units we have of huge marketing automation platform costs for three years
Streamlined and centralised our marketing automation operations
The downside is that due to the varying nature of businesses and sales cycles of the three business units of the enterprise I worked for, it became hard to tweak one platform into 3 varying, different needs and so many different business models and scenarios.
Negative impact - far more work (and time) needed to effectively sort and categorize emails. Instead of emails being easily sorted by labels, it is a more tedious process to have everything sorted by deal or contact
