Likelihood to Recommend Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review If you don't have a huge budget and want something that works with minor quirks here and there then Zoho Mail is definitely something you should look into. For half the price of Google G Suite or Office account you get 5GB of storage per user and can send up to 25MB emails without restrictions. Great for small businesses in my opinion. I have had some issues with their spam filter, but we use
SpamTitan and just shut off the one that comes with Zoho Mail. Zoho's spam filter isn't horrible but you should definitely use something in addition or instead of what comes with Zoho.
Read full review Pros It allows me to capture leads through various sources, such as website forms or landing pages. It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data. It provides robust analytics and reporting capabilities. Read full review Its easy to use in Mobile A fresher can easily use Super admin pannel is also easy to use Read full review Cons Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection. Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area. The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing. Read full review When receiving an email with images that are not displayed automatically, you have to activate this function manually. It is a bit uncomfortable, I would prefer that it be activated automatically The filter to search for information is not very accurate and unfriendly The way to manage the storage capacity and to buy more space for the mail is not very friendly Read full review Likelihood to Renew Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review Usability Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review Reliability and Availability Aside from frequent error prompts, the program is quite dependable
Read full review Support Rating Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review I have spoken with Zoho several times and their support is always friendly and helpful. I have always been asked for security pins and codes when seeking assistance which helps me to feel my accounts are secure and I have never had to wait on hold to speak with someone for more than 5 minutes. They always seem to have someone available to help. If you call asking for instructions on how to do something they gladly walk you through the process and if you just need something done and don't have time to do it yourself they will happily customize whatever you need without you having to spend all day with it.
Read full review Alternatives Considered As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of
Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of
Salesforce.com . Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review • We were using
MailsDaddy for little time since it does not have the adequate functionalities to address the business problems we have or improve the quality of collaborative work between departments. • The main reason we decided to implement Zoho Mail. It is because this service is much more complete than any of the ones currently on the market. It is perfect for teamwork and increases the fluidity of collaborative work between departments.
Read full review Contract Terms and Pricing Model Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review Return on Investment Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly. Results have always seemed relative to us, as they vary greatly depending on how much is invested. Read full review Negative impact - far more work (and time) needed to effectively sort and categorize emails. Instead of emails being easily sorted by labels, it is a more tedious process to have everything sorted by deal or contact Read full review ScreenShots