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Top Rated
423 Ratings
17 Ratings
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Score 6 out of 100

Cision Communications Cloud

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Top Rated
423 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Cision Communications Cloud

I think Cision is very helpful if you have a number of clients you are performing PR/media relations/content management for. It could also be very useful if you are working with a client or for a company that is often in the news—it can help you keep on top of the news funnel, and not miss coverage. I think it is probably less necessary for clients who are only in the news infrequently, or for whom PR is not an active strategy. If you are looking for passive and infrequent monitoring or engagement with media, a less robust solution is probably sufficient.
Erin Witt, APR | TrustRadius Reviewer

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

  • Best thing is not actually the platform or Cision, but the people behind it. They are available it seems ALL THE TIME, so if you forget how to quickly retrieve something it is very easy to get in contact with any of the customer service people and they all seem to have the same high level of experience and knowledge with the platform.
  • Interface usability - has the essentials and doesn't really let you get lost. There's room for improvement, of course, but all in all it's very straight forward.
  • Being able to see the geographical scale of the news, by importance and geographical areas. That notion and vision is very important for ANY business that sells beyond borders.
  • Limitless reports, to fit your every stake and shareholder needs - that can be replicated just by changing the dates - so you don't have to do a new one each time.
🔷 Inez Corrêa de Sá | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

  • Training/explanation of how to set up effective Boolean search strings could be better.
  • The online help chat function is great, but I feel like too often the help staff are focused on solving the problem and not explaining the solution, so could avoid a similar situation in the future.
  • I don't feel like my account representative is engaged with me to ensure that I am using Cision Communications Cloud to its full extent.
  • I don't feel like I've received sufficient training to use the UnionMetrics functions to their full effect.
Buck Banks | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Cision Communications Cloud

Cision Communications Cloud 8.7
Based on 15 answers
It is the best took for media tracking and provides outstanding coverage and meaningful graphics and charts to help communicate monthly results at a very fair market price (great value versus competition) and interfaces with other major media platforms so our monthly data is merged and ready for monthly reporting
Dan Howard | TrustRadius Reviewer

Usability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 8.0
Based on 51 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Support Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 8.3
Based on 315 answers
They provide very efficient support. Our dedicated account manager is really helpful. Cision (TrendKite)* dedicated support has several offices around the world, allowing for around the clock queries which is very helpful. Overall very satisfied with the support we're receiving. It's on point, efficient, customer-centric and always helpful. They provide efficient and precise training and their online university is also very helpful for self-training.
Romain Lachevre | TrustRadius Reviewer

Online Training

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Implementation Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 6 answers
It was very easy and intuitive.
Roland Alonzi | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Cision Communications Cloud

Most PR databases seem to offer similar services in terms of list building, distribution and monitoring, but sometimes they differ if they are used at global level, vs. national or hyper-local. Because we have been long-standing customers with Cision, we have the opportunity to renew our annual contract at pricing levels that don't account for year-over-year price increases
Dan Lobring | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Cision Communications Cloud

  • Despite its flaws, Cision PR is indispensable for our firm. Media research is extremely time-consuming and the costs would be prohibitive if we had to do it on our own.
  • Their research tools enable us to save the time, money, or effort necessary to deliver excellent results for our clients through cost-effective media campaigns.
  • The cost of Cision PR more than pays for itself in time saved building lists.
Kathlene Carney | TrustRadius Reviewer

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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