17 Ratings
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Score 6 out of 100
3 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Comscore Xmedia

No score
No answers yet
No answers on this topic

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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