Likelihood to Recommend DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client. For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts. Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Read full review In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.
Read full review Pros DAx has a really flexible user interface and if implemented correctly has the potential for great reporting. StreamSense is an excellent video counting add on for DAx. Gets very granular data. The virtual sites concept really makes segmenting data very efficient and logical. Read full review Easy to understand data model and attribution model Expert implementation support Connecting tools to Salesforce as single source of truth Read full review Cons While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep. Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables. Read full review We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change. Read full review Likelihood to Renew My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Read full review Full Circle CRM has solved a major visibility problem for us that was the result of architectural differences between Eloqua and salesforce.com that cannot be solved by reporting alone. We rely on this visibility as much as the core systems themselves.
Read full review Support Rating The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up
Read full review In-Person Training The instructor was the same person who guided our implementation so they not only knew their application but they were also familiar with our data and our specific configuration and processes within salesforce.com. They were able to provide customized instruction to match our needs and personnel.
Read full review Implementation Rating When I look back at where we were on November 25th compared to where we were on January 25th, having been live for just one month, the difference is amazing. Our management discussions had already moved from discussing the validity of the data to the implications of the insights. As we approach the mid-point in our year, it is difficult to remember the old days when we could not see the road in front of us.
Read full review Alternatives Considered I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Read full review Full Circle's main competitors are standalone reporting tools which perform well and are a good first step into attribution. All tools require significant investment to improve your marketing data model and how you plan and execute campaigns. Full Circle is heavily married to Salesforce and takes advantage of Salesforce's reporting suite vs. visualizing in a standalone tool. This approach also works well if you prefer to visualize data in an alternative tool such as Tableau or Looker. The proprietary approach to visualization used by
Bizible and
BrightFunnel are less appealing to enterprise companies who are building a modern stack.
Read full review Return on Investment I have confidence that current and future content will be captured accurately. Read full review Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend Improved funnel velocity and inspection of Marketing to SDR handoffs Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget Good value product and ROI was positive within a year. Read full review ScreenShots