17 Ratings
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Score 6 out of 100
29 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

comScore Digital Analytix (discontinued)
Net-Results
7.1
WYSIWYG email editor
comScore Digital Analytix (discontinued)
Net-Results
7.0
Dynamic content
comScore Digital Analytix (discontinued)
Net-Results
7.2
Ability to test dynamic content
comScore Digital Analytix (discontinued)
Net-Results
7.3
Landing pages
comScore Digital Analytix (discontinued)
Net-Results
7.0
A/B testing
comScore Digital Analytix (discontinued)
Net-Results
6.3
Mobile optimization
comScore Digital Analytix (discontinued)
Net-Results
5.0
Email deliverability reporting
comScore Digital Analytix (discontinued)
Net-Results
8.0
List management
comScore Digital Analytix (discontinued)
Net-Results
7.0
Triggered drip sequences
comScore Digital Analytix (discontinued)
Net-Results
8.6

Lead Management

comScore Digital Analytix (discontinued)
Net-Results
7.6
Lead nurturing
comScore Digital Analytix (discontinued)
Net-Results
8.5
Lead scoring and grading
comScore Digital Analytix (discontinued)
Net-Results
8.4
Data quality management
comScore Digital Analytix (discontinued)
Net-Results
5.0
Automated sales alerts and tasks
comScore Digital Analytix (discontinued)
Net-Results
8.6

Campaign Management

comScore Digital Analytix (discontinued)
Net-Results
7.5
Calendaring
comScore Digital Analytix (discontinued)
Net-Results
7.9
Event/webinar marketing
comScore Digital Analytix (discontinued)
Net-Results
7.0

Social Media Marketing

comScore Digital Analytix (discontinued)
Net-Results
6.9
Social sharing and campaigns
comScore Digital Analytix (discontinued)
Net-Results
7.0
Social profile integration
comScore Digital Analytix (discontinued)
Net-Results
6.7

Reporting & Analytics

comScore Digital Analytix (discontinued)
Net-Results
6.3
Dashboards
comScore Digital Analytix (discontinued)
Net-Results
7.0
Standard reports
comScore Digital Analytix (discontinued)
Net-Results
6.0
Custom reports
comScore Digital Analytix (discontinued)
Net-Results
6.0

Platform & Infrastructure

comScore Digital Analytix (discontinued)
Net-Results
7.5
API
comScore Digital Analytix (discontinued)
Net-Results
7.0
Role-based workflow & approvals
comScore Digital Analytix (discontinued)
Net-Results
8.0
Customizability
comScore Digital Analytix (discontinued)
Net-Results
7.0
Integration with Salesforce.com
comScore Digital Analytix (discontinued)
Net-Results
7.9
Integration with Microsoft Dynamics CRM
comScore Digital Analytix (discontinued)
Net-Results
7.0
Integration with SugarCRM
comScore Digital Analytix (discontinued)
Net-Results
8.1

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan | TrustRadius Reviewer

Usability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Todd Last | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith | TrustRadius Reviewer

Screenshots

comScore Digital Analytix (discontinued)

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

comScore Digital Analytix (discontinued) Editions & Modules

Additional Pricing Details

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Edition
One Price Full Platform$8001
  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Rating Summary

Likelihood to Recommend

comScore Digital Analytix (discontinued)
8.7
Net-Results
8.0

Likelihood to Renew

comScore Digital Analytix (discontinued)
6.3
Net-Results
9.0

Usability

comScore Digital Analytix (discontinued)
Net-Results
7.5

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