17 Ratings
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Score 6 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

comScore Digital Analytix (discontinued)
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

comScore Digital Analytix (discontinued)
6.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

comScore Digital Analytix (discontinued)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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