Likelihood to Recommend DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client. For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts. Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Read full review If you want to watch a user journey through your website with commentary, this tool is the perfect one to use, even if it does take quite a few hours for responses. I think if you want to test specific functions, quickly, there are better tools for doing this. Reviewers are very honest and can be quite harsh, so you need to have an open mind to criticism, as what they say is very useful.
Read full review Pros DAx has a really flexible user interface and if implemented correctly has the potential for great reporting. StreamSense is an excellent video counting add on for DAx. Gets very granular data. The virtual sites concept really makes segmenting data very efficient and logical. Read full review Very simple and easy to use interface Offer recommended questions to ask, which is helpful for a first time user You get much more user information than most other similar tools offer Read full review Cons While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep. Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables. Read full review Some reviewers can spend too little time on a test Their audio box can sometimes hide features, like navigation bars It would be useful to be able to specify in more detail the demographic you would like to test Read full review Likelihood to Renew My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Read full review Alternatives Considered I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Read full review WhatUsersDo provides more detailed and opinion based responses. It can take a few hours more than competitors because of this. I would recommend it if you want to know more about the user journey through your website. I would not recommend it if you want quick feedback about a specific feature, image or copy, as there are tools better suited to this.
Read full review Return on Investment I have confidence that current and future content will be captured accurately. Read full review It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it. We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage. We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this. Read full review ScreenShots