What users are saying about
41 Ratings
19 Ratings
41 Ratings
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Score 9.6 out of 100
19 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Apache Cordova

It is suitable for making portable applications, with almost the same code for several platforms. You can access native features of the device or use an open source plug-in from the repository to create a local database and access the internal storage of the device. It is wonderful for the construction of a native application, through the use of standard web code. It is not recommended for enterprise applications.
Carla Borges | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Apache Cordova
Role-based user permissions
Adobe DTM
10.0
Apache Cordova

Tag Management

Adobe DTM
9.3
Apache Cordova
Tag library
Adobe DTM
8.9
Apache Cordova
Tag variable mapping
Adobe DTM
9.8
Apache Cordova
Ease of writing custom tags
Adobe DTM
9.9
Apache Cordova
Rules-driven tag execution
Adobe DTM
9.0
Apache Cordova
Tag performance monitoring
Adobe DTM
9.9
Apache Cordova
Improved page load times
Adobe DTM
10.0
Apache Cordova
Mobile app tagging
Adobe DTM
9.9
Apache Cordova
Library of JavaScript extensions
Adobe DTM
7.1
Apache Cordova

Data Management & Integrity

Adobe DTM
7.6
Apache Cordova
Event tracking
Adobe DTM
10.0
Apache Cordova
Mobile event tracking
Adobe DTM
10.0
Apache Cordova
Data distribution management
Adobe DTM
7.0
Apache Cordova
Universal data layer
Adobe DTM
10.0
Apache Cordova
Automated error checking
Adobe DTM
1.0
Apache Cordova

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Apache Cordova

  • Cordova makes it very easy to develop apps for multiple platforms. The setup is very simple when it comes to creating a project, adding platforms, building and deploying apps. If you have a little mobile app development experience, all you need to know is HTML, CSS, Javascript and only a handful of cordova commands to get started with your hybrid app.
  • Cordova provides a simple solution to access any and all of the device features through native plugins. You have a host of third-party and cordova plugins available to use device features like filesystem, camera, health kit, location services etc. You can also write your very own plugins and use them for your cordova based apps.
  • Cordova is free to use! The only cost you will bear is the individual mobile platform developer program enrollment cost to deploy your apps to those platforms.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Apache Cordova

  • Needs to be fully compatible with mobile machines
  • Support for a wide variety of platforms
  • Needs better backwards compatibility
Andrew Shingleton | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Apache Cordova

No score
No answers yet
No answers on this topic

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Apache Cordova

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Apache Cordova

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Apache Cordova

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Apache Cordova

Apache Cordova is the mother of all other frameworks. The Ionic developed framework is well suited for development but most of their features are offered by paid services.As Apache Cordova is open source and has a license to modify it, it has no legal problems to work with it. Also, most well-known IDEs recognize the Apache Cordova snippets.
Sazzad Hossain Sharkar | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Apache Cordova

  • It has a positive impact in general. Cordova is really a great solution for web developers who want to bring their incredible ideas to devices, but they just do not have a lot of time to put into iOS and Android learning curves.
  • Our biggest benefit was that the management of images for multiple devices.
  • Developing with Cordova has drastically reduced the cost of cross-platform deployment.
Carla Borges | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Apache Cordova

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Apache Cordova
7.5

Likelihood to Renew

Adobe DTM
10.0
Apache Cordova

Usability

Adobe DTM
5.0
Apache Cordova

Support Rating

Adobe DTM
10.0
Apache Cordova

Implementation Rating

Adobe DTM
10.0
Apache Cordova

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