Adobe Dynamic Tag Management (discontinued) vs. Apache Cordova

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 8.3 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Apache Cordova
Score 10.0 out of 10
N/A
N/AN/A
Pricing
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Top Pros
Top Cons
Features
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
5 Ratings
15% above category average
Apache Cordova
-
Ratings
Role-based user permissions10.05 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
5 Ratings
16% above category average
Apache Cordova
-
Ratings
Tag library9.04 Ratings00 Ratings
Tag variable mapping10.05 Ratings00 Ratings
Ease of writing custom tags10.05 Ratings00 Ratings
Rules-driven tag execution9.05 Ratings00 Ratings
Tag performance monitoring10.04 Ratings00 Ratings
Page load times10.05 Ratings00 Ratings
Mobile app tagging10.04 Ratings00 Ratings
Library of JavaScript extensions7.12 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
4 Ratings
9% below category average
Apache Cordova
-
Ratings
Event tracking10.04 Ratings00 Ratings
Mobile event tracking10.04 Ratings00 Ratings
Data distribution management7.03 Ratings00 Ratings
Universal data layer10.04 Ratings00 Ratings
Automated error checking1.03 Ratings00 Ratings
Best Alternatives
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Swiftify
Swiftify
Score 9.0 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Swiftify
Swiftify
Score 9.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Swiftify
Swiftify
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Likelihood to Recommend
10.0
(6 ratings)
7.5
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)Apache Cordova
Likelihood to Recommend
Discontinued Products
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
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Apache
It is suitable for making portable applications, with almost the same code for several platforms. You can access native features of the device or use an open source plug-in from the repository to create a local database and access the internal storage of the device. It is wonderful for the construction of a native application, through the use of standard web code. It is not recommended for enterprise applications.
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Pros
Discontinued Products
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
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Apache
  • Cordova makes it very easy to develop apps for multiple platforms. The setup is very simple when it comes to creating a project, adding platforms, building and deploying apps. If you have a little mobile app development experience, all you need to know is HTML, CSS, Javascript and only a handful of cordova commands to get started with your hybrid app.
  • Cordova provides a simple solution to access any and all of the device features through native plugins. You have a host of third-party and cordova plugins available to use device features like filesystem, camera, health kit, location services etc. You can also write your very own plugins and use them for your cordova based apps.
  • Cordova is free to use! The only cost you will bear is the individual mobile platform developer program enrollment cost to deploy your apps to those platforms.
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Cons
Discontinued Products
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
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Apache
  • Needs to be fully compatible with mobile machines
  • Support for a wide variety of platforms
  • Needs better backwards compatibility
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Likelihood to Renew
Discontinued Products
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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Apache
No answers on this topic
Usability
Discontinued Products
It is easy to use at a basic level, however without JavaScript resource you will struggle.
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Apache
No answers on this topic
Support Rating
Discontinued Products
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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Apache
No answers on this topic
Implementation Rating
Discontinued Products
It was quite seamless with the outstanding support from our Adobe account manager.
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Apache
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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Apache
Apache Cordova is the mother of all other frameworks. The Ionic developed framework is well suited for development but most of their features are offered by paid services. As Apache Cordova is open source and has a license to modify it, it has no legal problems to work with it. Also, most well-known IDEs recognize the Apache Cordova snippets.
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Return on Investment
Discontinued Products
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
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Apache
  • It has a positive impact in general. Cordova is really a great solution for web developers who want to bring their incredible ideas to devices, but they just do not have a lot of time to put into iOS and Android learning curves.
  • Our biggest benefit was that the management of images for multiple devices.
  • Developing with Cordova has drastically reduced the cost of cross-platform deployment.
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