What users are saying about
41 Ratings
40 Ratings
41 Ratings
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Score 9.6 out of 100
40 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

CallRail

This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
CallRail
Role-based user permissions
Adobe DTM
10.0
CallRail

Tag Management

Adobe DTM
9.3
CallRail
Tag library
Adobe DTM
8.9
CallRail
Tag variable mapping
Adobe DTM
9.8
CallRail
Ease of writing custom tags
Adobe DTM
9.9
CallRail
Rules-driven tag execution
Adobe DTM
9.0
CallRail
Tag performance monitoring
Adobe DTM
9.9
CallRail
Improved page load times
Adobe DTM
10.0
CallRail
Mobile app tagging
Adobe DTM
9.9
CallRail
Library of JavaScript extensions
Adobe DTM
7.1
CallRail

Data Management & Integrity

Adobe DTM
7.6
CallRail
Event tracking
Adobe DTM
10.0
CallRail
Mobile event tracking
Adobe DTM
10.0
CallRail
Data distribution management
Adobe DTM
7.0
CallRail
Universal data layer
Adobe DTM
10.0
CallRail
Automated error checking
Adobe DTM
1.0
CallRail

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

CallRail

  • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
  • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
  • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

CallRail

  • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
Seth Tucker | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

CallRail

No score
No answers yet
No answers on this topic

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

CallRail

CallRail 8.7
Based on 8 answers
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

CallRail

CallRail 8.8
Based on 11 answers
CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions.I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
Amber Callan | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

CallRail

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

CallRail

Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
Eric Kammer | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

CallRail

  • CallRail has helped us follow up on quality leads, something we couldn't do effectively prior to using this product.
  • The reporting feature has helped us to generate reports that have helped us plan and increase conversion rates.
  • It helps us plan our budget effectively because we can easily see which campaigns are effective and should be targeted.
Frank Emerson | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe DTM Editions & Modules

Additional Pricing Details

CallRail

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
$30

CallRail Editions & Modules

Edition
Call Tracking$451
Lead Center$301
Custom PlanCustom1
Conversation Intelligence$501
Form Tracking$501
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
CallRail
9.0

Likelihood to Renew

Adobe DTM
10.0
CallRail

Usability

Adobe DTM
5.0
CallRail
8.7

Support Rating

Adobe DTM
10.0
CallRail
8.8

Implementation Rating

Adobe DTM
10.0
CallRail

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