What users are saying about
41 Ratings
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Score 9.6 out of 100
4 Ratings
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Score 5.4 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Certona Personalization Software

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Certona Personalization Software
Role-based user permissions
Adobe DTM
10.0
Certona Personalization Software

Tag Management

Adobe DTM
9.3
Certona Personalization Software
Tag library
Adobe DTM
8.9
Certona Personalization Software
Tag variable mapping
Adobe DTM
9.8
Certona Personalization Software
Ease of writing custom tags
Adobe DTM
9.9
Certona Personalization Software
Rules-driven tag execution
Adobe DTM
9.0
Certona Personalization Software
Tag performance monitoring
Adobe DTM
9.9
Certona Personalization Software
Improved page load times
Adobe DTM
10.0
Certona Personalization Software
Mobile app tagging
Adobe DTM
9.9
Certona Personalization Software
Library of JavaScript extensions
Adobe DTM
7.1
Certona Personalization Software

Data Management & Integrity

Adobe DTM
7.6
Certona Personalization Software
Event tracking
Adobe DTM
10.0
Certona Personalization Software
Mobile event tracking
Adobe DTM
10.0
Certona Personalization Software
Data distribution management
Adobe DTM
7.0
Certona Personalization Software
Universal data layer
Adobe DTM
10.0
Certona Personalization Software
Automated error checking
Adobe DTM
1.0
Certona Personalization Software

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Certona Personalization Software

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Certona Personalization Software

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Certona Personalization Software

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Certona Personalization Software

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Certona Personalization Software
7.0

Likelihood to Renew

Adobe DTM
10.0
Certona Personalization Software

Usability

Adobe DTM
5.0
Certona Personalization Software

Support Rating

Adobe DTM
10.0
Certona Personalization Software

Implementation Rating

Adobe DTM
10.0
Certona Personalization Software

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