41 Ratings
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Score 9.6 out of 100
165 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
Role-based user permissions
Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)

Tag Management

Adobe DTM
9.3
Google Marketing Platform (formerly DoubleClick)
Tag library
Adobe DTM
8.9
Google Marketing Platform (formerly DoubleClick)
Tag variable mapping
Adobe DTM
9.8
Google Marketing Platform (formerly DoubleClick)
Ease of writing custom tags
Adobe DTM
9.9
Google Marketing Platform (formerly DoubleClick)
Rules-driven tag execution
Adobe DTM
9.0
Google Marketing Platform (formerly DoubleClick)
Tag performance monitoring
Adobe DTM
9.9
Google Marketing Platform (formerly DoubleClick)
Improved page load times
Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
Mobile app tagging
Adobe DTM
9.9
Google Marketing Platform (formerly DoubleClick)
Library of JavaScript extensions
Adobe DTM
7.1
Google Marketing Platform (formerly DoubleClick)

Data Management & Integrity

Adobe DTM
7.6
Google Marketing Platform (formerly DoubleClick)
Event tracking
Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
Mobile event tracking
Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
Data distribution management
Adobe DTM
7.0
Google Marketing Platform (formerly DoubleClick)
Universal data layer
Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
Automated error checking
Adobe DTM
1.0
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.5
Data Transfer
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.7
DSP integration
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

Adobe DTM
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.9
Display advertising
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
8.1

Ad Reporting & Analytics

Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.8
Ad performance reports
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.7
Ad conversion tracking
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.9
Ad forecasting and optimization
Adobe DTM
Google Marketing Platform (formerly DoubleClick)
7.0

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
7.9

Likelihood to Renew

Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Adobe DTM
5.0
Google Marketing Platform (formerly DoubleClick)
8.0

Support Rating

Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

Adobe DTM
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Adobe DTM
10.0
Google Marketing Platform (formerly DoubleClick)
6.0

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