What users are saying about
41 Ratings
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Top Rated
1642 Ratings
41 Ratings
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Score 9.6 out of 100

HubSpot

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Top Rated
1642 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

HubSpot

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
HubSpot
Role-based user permissions
Adobe DTM
10.0
HubSpot

Tag Management

Adobe DTM
9.3
HubSpot
Tag library
Adobe DTM
8.9
HubSpot
Tag variable mapping
Adobe DTM
9.8
HubSpot
Ease of writing custom tags
Adobe DTM
9.9
HubSpot
Rules-driven tag execution
Adobe DTM
9.0
HubSpot
Tag performance monitoring
Adobe DTM
9.9
HubSpot
Improved page load times
Adobe DTM
10.0
HubSpot
Mobile app tagging
Adobe DTM
9.9
HubSpot
Library of JavaScript extensions
Adobe DTM
7.1
HubSpot

Data Management & Integrity

Adobe DTM
7.6
HubSpot
Event tracking
Adobe DTM
10.0
HubSpot
Mobile event tracking
Adobe DTM
10.0
HubSpot
Data distribution management
Adobe DTM
7.0
HubSpot
Universal data layer
Adobe DTM
10.0
HubSpot
Automated error checking
Adobe DTM
1.0
HubSpot

Email & Online Marketing

Adobe DTM
HubSpot
8.5
WYSIWYG email editor
Adobe DTM
HubSpot
8.3
Dynamic content
Adobe DTM
HubSpot
8.2
Ability to test dynamic content
Adobe DTM
HubSpot
8.0
Landing pages
Adobe DTM
HubSpot
8.8
A/B testing
Adobe DTM
HubSpot
8.3
Mobile optimization
Adobe DTM
HubSpot
8.5
Email deliverability reporting
Adobe DTM
HubSpot
8.8
List management
Adobe DTM
HubSpot
8.5
Triggered drip sequences
Adobe DTM
HubSpot
8.9

Lead Management

Adobe DTM
HubSpot
8.4
Lead nurturing
Adobe DTM
HubSpot
8.8
Lead scoring and grading
Adobe DTM
HubSpot
8.3
Data quality management
Adobe DTM
HubSpot
8.0
Automated sales alerts and tasks
Adobe DTM
HubSpot
8.5

Campaign Management

Adobe DTM
HubSpot
8.3
Calendaring
Adobe DTM
HubSpot
8.2
Event/webinar marketing
Adobe DTM
HubSpot
8.3

Social Media Marketing

Adobe DTM
HubSpot
8.2
Social sharing and campaigns
Adobe DTM
HubSpot
8.3
Social profile integration
Adobe DTM
HubSpot
8.1

Reporting & Analytics

Adobe DTM
HubSpot
8.5
Dashboards
Adobe DTM
HubSpot
8.3
Standard reports
Adobe DTM
HubSpot
8.6
Custom reports
Adobe DTM
HubSpot
8.7

Platform & Infrastructure

Adobe DTM
HubSpot
8.0
API
Adobe DTM
HubSpot
8.1
Role-based workflow & approvals
Adobe DTM
HubSpot
8.2
Customizability
Adobe DTM
HubSpot
8.3
Integration with Salesforce.com
Adobe DTM
HubSpot
8.2
Integration with Microsoft Dynamics CRM
Adobe DTM
HubSpot
7.7
Integration with SugarCRM
Adobe DTM
HubSpot
7.7

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

HubSpot

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

HubSpot

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

HubSpot

HubSpot 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

HubSpot

HubSpot 9.2
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Reliability and Availability

Adobe DTM

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 26 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Performance

Adobe DTM

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 18 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

HubSpot

HubSpot 9.9
Based on 82 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

In-Person Training

Adobe DTM

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Adobe DTM

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

HubSpot

HubSpot 7.3
Based on 51 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

HubSpot

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Scalability

Adobe DTM

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe DTM Editions & Modules

Additional Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
HubSpot
8.8

Likelihood to Renew

Adobe DTM
10.0
HubSpot
10.0

Usability

Adobe DTM
5.0
HubSpot
9.2

Reliability and Availability

Adobe DTM
HubSpot
9.1

Performance

Adobe DTM
HubSpot
8.9

Support Rating

Adobe DTM
10.0
HubSpot
9.9

In-Person Training

Adobe DTM
HubSpot
9.1

Online Training

Adobe DTM
HubSpot
9.1

Implementation Rating

Adobe DTM
10.0
HubSpot
7.3

Scalability

Adobe DTM
HubSpot
7.3

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