41 Ratings
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Score 9.6 out of 100
26 Ratings
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Score 7 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
Role-based user permissions
Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)

Tag Management

Adobe DTM
9.3
Kenshoo (formerly Kenshoo Infinity Suite)
Tag library
Adobe DTM
8.9
Kenshoo (formerly Kenshoo Infinity Suite)
Tag variable mapping
Adobe DTM
9.8
Kenshoo (formerly Kenshoo Infinity Suite)
Ease of writing custom tags
Adobe DTM
9.9
Kenshoo (formerly Kenshoo Infinity Suite)
Rules-driven tag execution
Adobe DTM
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
Tag performance monitoring
Adobe DTM
9.9
Kenshoo (formerly Kenshoo Infinity Suite)
Improved page load times
Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
Mobile app tagging
Adobe DTM
9.9
Kenshoo (formerly Kenshoo Infinity Suite)
Library of JavaScript extensions
Adobe DTM
7.1
Kenshoo (formerly Kenshoo Infinity Suite)

Data Management & Integrity

Adobe DTM
7.6
Kenshoo (formerly Kenshoo Infinity Suite)
Event tracking
Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
Mobile event tracking
Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
Data distribution management
Adobe DTM
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
Universal data layer
Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
Automated error checking
Adobe DTM
1.0
Kenshoo (formerly Kenshoo Infinity Suite)

Ad Network Integration

Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
Data Transfer
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
DSP integration
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
5.2

Ad Campaigns

Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad campaign creation
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad deployment
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Display advertising
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad display and retargeting segmentation
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Sequence targeting
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad dashboards
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad performance reports
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad conversion tracking
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad attribution reporting
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Cross-channel ad management
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad forecasting and optimization
Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Likelihood to Renew

Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.8

Usability

Adobe DTM
5.0
Kenshoo (formerly Kenshoo Infinity Suite)

Reliability and Availability

Adobe DTM
Kenshoo (formerly Kenshoo Infinity Suite)
3.6

Support Rating

Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)

Implementation Rating

Adobe DTM
10.0
Kenshoo (formerly Kenshoo Infinity Suite)

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