Adobe Dynamic Tag Management (discontinued) vs. Mendix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 8.3 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Mendix
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Mendix is a low code platform-as-a-service offering with mobile and social extensions. Mendix was acquired by Siemens August 2018.
$0
Pricing
Adobe Dynamic Tag Management (discontinued)Mendix
Editions & Modules
No answers on this topic
Free Edition
$0
Pro Edition
1,250
per month (billed annually)
Pro Edition
1,250
per month (billed annually)
Enterprise Edition
1,675
per month (billed annually)
Enterprise Edition
1,675
per month (billed annually)
Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)Mendix
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)Mendix
Top Pros
Top Cons
Features
Adobe Dynamic Tag Management (discontinued)Mendix
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
5 Ratings
15% above category average
Mendix
-
Ratings
Role-based user permissions10.05 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
5 Ratings
16% above category average
Mendix
-
Ratings
Tag library9.04 Ratings00 Ratings
Tag variable mapping10.05 Ratings00 Ratings
Ease of writing custom tags10.05 Ratings00 Ratings
Rules-driven tag execution9.05 Ratings00 Ratings
Tag performance monitoring10.04 Ratings00 Ratings
Page load times10.05 Ratings00 Ratings
Mobile app tagging10.04 Ratings00 Ratings
Library of JavaScript extensions7.12 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
4 Ratings
9% below category average
Mendix
-
Ratings
Event tracking10.04 Ratings00 Ratings
Mobile event tracking10.04 Ratings00 Ratings
Data distribution management7.03 Ratings00 Ratings
Universal data layer10.04 Ratings00 Ratings
Automated error checking1.03 Ratings00 Ratings
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
-
Ratings
Mendix
8.3
8 Ratings
4% below category average
Visual Modeling00 Ratings7.98 Ratings
Drag-and-drop Interfaces00 Ratings8.58 Ratings
Platform Security00 Ratings8.78 Ratings
Platform User Management00 Ratings8.48 Ratings
Reusability00 Ratings8.18 Ratings
Platform Scalability00 Ratings8.28 Ratings
Best Alternatives
Adobe Dynamic Tag Management (discontinued)Mendix
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Creatio
Creatio
Score 9.1 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Quixy
Quixy
Score 9.8 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Dynamic Tag Management (discontinued)Mendix
Likelihood to Recommend
10.0
(6 ratings)
9.0
(65 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
8.1
(11 ratings)
Support Rating
10.0
(1 ratings)
7.6
(13 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)Mendix
Likelihood to Recommend
Discontinued Products
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
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Siemens AG
Mendix excels in scenarios involving Business Process Automation, making it a strong choice for applications requiring workflow automation, including processes like request approvals, document management, and other business workflows.Conversely, Mendix may be less suitable for projects that demand highly customized solutions with extensive custom coding. Its primary focus on low-code development may not align well with the requirements of projects that heavily rely on intricate and specialized coding.
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Pros
Discontinued Products
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
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Siemens AG
  • We're able to really easily develop different views that are very specific to a customer's needs or customer's different types of user needs. So for example, the production managers can have a certain view that's relevant to them and then certain line managers can have views that are specific to them that allow them to run different scenarios which they define. So it allows us to easily build customized apps for each different type of user.
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Cons
Discontinued Products
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
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Siemens AG
  • Earlier versions lacked in UI/Ux. This is still improving.
  • Since everyone and anyone can create custom add ons (widgets), Mendix could improve their quality checks (but not as rigid as eg Apple).
  • Upgradeability used to be somewhat of an issue. Version 7 looks to be handling this better than previous versions.
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Likelihood to Renew
Discontinued Products
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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Siemens AG
No answers on this topic
Usability
Discontinued Products
It is easy to use at a basic level, however without JavaScript resource you will struggle.
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Siemens AG
A 10 would say I have nothing to wish for. A 9 means I haven't seen anything better.This tool really helps you in the whole creation and maintenace cycle, so from requirements to building/modeling to testing to deploying to capturing feedback.
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Support Rating
Discontinued Products
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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Siemens AG
Response times are quick and you will get updates regularly about the status of your request. Even with very technical questions they have specialists that can help you with your problems it will give you an answer or help you with a work around.
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Implementation Rating
Discontinued Products
It was quite seamless with the outstanding support from our Adobe account manager.
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Siemens AG
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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Siemens AG
Mendix would be my preferred system all the way. The system is designed for these kinds of works. I've worked with WP and DNN but they should be used just for websites. To create an app for a business value, I would suggest Mendix. Also, the offline capabilities of Mendix have greatly improved since the deployment of Mendix 7.13.
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Return on Investment
Discontinued Products
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
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Siemens AG
  • It helps to speed up application development because of its low code by the fact that it's low code. It allows professional developers to focus more on specialized application development rather than the more routine application development that business IT and super users can do for themselves with some coaching from the IT department. So it's just allowing the more specialist professional developers.net, for example, Java in our organization to focus on more complex engineering application developments.
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ScreenShots

Mendix Screenshots

Screenshot of Agile Project Management: Collaborate. Manage. Iterate.Screenshot of Central App Management: Application Management Made Easy.Screenshot of App Store: Hundreds of building blocks to get you out of the gate.Screenshot of 1-Click Deployment: Efficient DevOps. Enabled.