Likelihood to Recommend If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your
Adobe Analytics code and have version control, and when we implemented
Adobe Target , it took literally less than 15 minutes for me to do. I also think it's significantly simpler than
Google Tag Manager . I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Read full review Mendix excels in scenarios involving Business Process Automation, making it a strong choice for applications requiring workflow automation, including processes like request approvals, document management, and other business workflows.Conversely, Mendix may be less suitable for projects that demand highly customized solutions with extensive custom coding. Its primary focus on low-code development may not align well with the requirements of projects that heavily rely on intricate and specialized coding.
Read full review Pros It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding. By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics. It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking. Read full review We're able to really easily develop different views that are very specific to a customer's needs or customer's different types of user needs. So for example, the production managers can have a certain view that's relevant to them and then certain line managers can have views that are specific to them that allow them to run different scenarios which they define. So it allows us to easily build customized apps for each different type of user. Read full review Cons It is only available with Adobe Marketing Cloud so you can't buy it as an independent product. It is easier to use than Google Tag Manager, but not nearly as popular. Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud. Read full review Earlier versions lacked in UI/Ux. This is still improving. Since everyone and anyone can create custom add ons (widgets), Mendix could improve their quality checks (but not as rigid as eg Apple). Upgradeability used to be somewhat of an issue. Version 7 looks to be handling this better than previous versions. Read full review Likelihood to Renew As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Read full review Usability It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review A 10 would say I have nothing to wish for. A 9 means I haven't seen anything better.This tool really helps you in the whole creation and maintenace cycle, so from requirements to building/modeling to testing to deploying to capturing feedback.
Bart Tolen Architect, Researcher, Performance Specialist
Read full review Support Rating Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Read full review Response times are quick and you will get updates regularly about the status of your request. Even with very technical questions they have specialists that can help you with your problems it will give you an answer or help you with a work around.
Read full review Implementation Rating It was quite seamless with the outstanding support from our Adobe account manager.
Read full review Alternatives Considered Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Read full review Mendix would be my preferred system all the way. The system is designed for these kinds of works. I've worked with WP and DNN but they should be used just for websites. To create an app for a business value, I would suggest Mendix. Also, the offline capabilities of Mendix have greatly improved since the deployment of Mendix 7.13.
Read full review Return on Investment The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development. Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix. Read full review It helps to speed up application development because of its low code by the fact that it's low code. It allows professional developers to focus more on specialized application development rather than the more routine application development that business IT and super users can do for themselves with some coaching from the IT department. So it's just allowing the more specialist professional developers.net, for example, Java in our organization to focus on more complex engineering application developments. Read full review ScreenShots