Likelihood to Recommend If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your
Adobe Analytics code and have version control, and when we implemented
Adobe Target , it took literally less than 15 minutes for me to do. I also think it's significantly simpler than
Google Tag Manager . I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Read full review Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like
SessionCam or
ClickTale . It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in
Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
Read full review Pros It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding. By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics. It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking. Read full review Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages. The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc. In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless. Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress. Read full review Cons It is only available with Adobe Marketing Cloud so you can't buy it as an independent product. It is easier to use than Google Tag Manager, but not nearly as popular. Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud. Read full review Free version could have more features. Should be optimized for a better view on mobile devices. Although it provides a complete list of data, it is not able to capture certain sessions. Read full review Likelihood to Renew As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Read full review Usability It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann Freelance Web Analytics, Insight and Optimisation
Read full review Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
Read full review Support Rating Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Read full review This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
Read full review Implementation Rating It was quite seamless with the outstanding support from our Adobe account manager.
Read full review Alternatives Considered Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Read full review Mouseflow is a
supplement to
Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors
Read full review Return on Investment The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development. Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix. Read full review MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms. Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10% Read full review ScreenShots