41 Ratings
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Score 9.6 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-based user permissions
Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Tag Management

Adobe DTM
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Tag library
Adobe DTM
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Tag variable mapping
Adobe DTM
9.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ease of writing custom tags
Adobe DTM
9.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Rules-driven tag execution
Adobe DTM
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Tag performance monitoring
Adobe DTM
9.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Improved page load times
Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile app tagging
Adobe DTM
9.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Library of JavaScript extensions
Adobe DTM
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Data Management & Integrity

Adobe DTM
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Event tracking
Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile event tracking
Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Data distribution management
Adobe DTM
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Universal data layer
Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Automated error checking
Adobe DTM
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Adobe DTM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Adobe DTM

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Adobe DTM
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Adobe DTM
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Adobe DTM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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