41 Ratings
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Score 9.6 out of 100
71 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Role-based user permissions
Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Tag Management

Adobe DTM
9.3
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Tag library
Adobe DTM
8.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Tag variable mapping
Adobe DTM
9.8
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Ease of writing custom tags
Adobe DTM
9.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Rules-driven tag execution
Adobe DTM
9.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Tag performance monitoring
Adobe DTM
9.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Improved page load times
Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Mobile app tagging
Adobe DTM
9.9
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Library of JavaScript extensions
Adobe DTM
7.1
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Data Management & Integrity

Adobe DTM
7.6
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Event tracking
Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Mobile event tracking
Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Data distribution management
Adobe DTM
7.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Universal data layer
Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
Automated error checking
Adobe DTM
1.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.0
Based on 8 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

Reliability and Availability

Adobe DTM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

Performance

Adobe DTM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 8.2
Based on 14 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe DTM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

Scalability

Adobe DTM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.5

Likelihood to Renew

Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.5

Usability

Adobe DTM
5.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.0

Reliability and Availability

Adobe DTM
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
10.0

Performance

Adobe DTM
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.9

Support Rating

Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
8.2

In-Person Training

Adobe DTM
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
5.0

Implementation Rating

Adobe DTM
10.0
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.6

Scalability

Adobe DTM
Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
9.8

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