What users are saying about
41 Ratings
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Top Rated
121 Ratings
41 Ratings
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Score 9.6 out of 100

Screaming Frog

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Top Rated
121 Ratings
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Score 9 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Screaming Frog

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Screaming Frog
Role-based user permissions
Adobe DTM
10.0
Screaming Frog

Tag Management

Adobe DTM
9.3
Screaming Frog
Tag library
Adobe DTM
8.9
Screaming Frog
Tag variable mapping
Adobe DTM
9.8
Screaming Frog
Ease of writing custom tags
Adobe DTM
9.9
Screaming Frog
Rules-driven tag execution
Adobe DTM
9.0
Screaming Frog
Tag performance monitoring
Adobe DTM
9.9
Screaming Frog
Improved page load times
Adobe DTM
10.0
Screaming Frog
Mobile app tagging
Adobe DTM
9.9
Screaming Frog
Library of JavaScript extensions
Adobe DTM
7.1
Screaming Frog

Data Management & Integrity

Adobe DTM
7.6
Screaming Frog
Event tracking
Adobe DTM
10.0
Screaming Frog
Mobile event tracking
Adobe DTM
10.0
Screaming Frog
Data distribution management
Adobe DTM
7.0
Screaming Frog
Universal data layer
Adobe DTM
10.0
Screaming Frog
Automated error checking
Adobe DTM
1.0
Screaming Frog

SEO

Adobe DTM
Screaming Frog
7.0
Keyword analysis
Adobe DTM
Screaming Frog
4.3
Backlink management
Adobe DTM
Screaming Frog
6.9
SERP ranking tracking
Adobe DTM
Screaming Frog
7.6
Page grader
Adobe DTM
Screaming Frog
6.9
Competitive analysis
Adobe DTM
Screaming Frog
8.1
Site audit / diagnostics
Adobe DTM
Screaming Frog
9.5
Site recommendations
Adobe DTM
Screaming Frog
5.8
Task management
Adobe DTM
Screaming Frog
6.6

SEO Channels

Adobe DTM
Screaming Frog
7.4
Local SEO
Adobe DTM
Screaming Frog
7.5
Social SEO
Adobe DTM
Screaming Frog
5.7
Mobile SEO
Adobe DTM
Screaming Frog
8.1
Global SEO
Adobe DTM
Screaming Frog
8.2

SEO Platform & Account Management

Adobe DTM
Screaming Frog
8.5
Multi-domain support
Adobe DTM
Screaming Frog
9.0
Integration with web analytics tools
Adobe DTM
Screaming Frog
8.1

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Screaming Frog

  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Ari Roth | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Screaming Frog

  • Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
  • Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
  • Not a very visual tool.
  • Larges sites can take up a tremendous amount of resources (RAM, space, connection).
Anthony Daronzio | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Screaming Frog

Screaming Frog 10.0
Based on 3 answers
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Anthony Daronzio | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Screaming Frog

Screaming Frog 6.3
Based on 2 answers
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Anthony Daronzio | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Screaming Frog

Screaming Frog 8.1
Based on 20 answers
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Scott Walker | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Screaming Frog

Screaming Frog 7.0
Based on 2 answers
If the software was a little easier to use for beginners, there really wouldn't be an issue
Anthony Daronzio | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Screaming Frog

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Scott Richardson | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Screaming Frog

  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
Brynna Baldauf | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Screaming Frog

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Screaming Frog
9.1

Likelihood to Renew

Adobe DTM
10.0
Screaming Frog
10.0

Usability

Adobe DTM
5.0
Screaming Frog
6.3

Support Rating

Adobe DTM
10.0
Screaming Frog
8.1

Implementation Rating

Adobe DTM
10.0
Screaming Frog
7.0

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