What users are saying about
41 Ratings
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Score 9.6 out of 100
23 Ratings
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Score 9 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Flurry, from Verizon Media

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Flurry, from Verizon Media
Role-based user permissions
Adobe DTM
10.0
Flurry, from Verizon Media

Tag Management

Adobe DTM
9.3
Flurry, from Verizon Media
Tag library
Adobe DTM
8.9
Flurry, from Verizon Media
Tag variable mapping
Adobe DTM
9.9
Flurry, from Verizon Media
Ease of writing custom tags
Adobe DTM
9.9
Flurry, from Verizon Media
Rules-driven tag execution
Adobe DTM
9.0
Flurry, from Verizon Media
Tag performance monitoring
Adobe DTM
9.9
Flurry, from Verizon Media
Improved page load times
Adobe DTM
10.0
Flurry, from Verizon Media
Mobile app tagging
Adobe DTM
9.9
Flurry, from Verizon Media
Library of JavaScript extensions
Adobe DTM
7.1
Flurry, from Verizon Media

Data Management & Integrity

Adobe DTM
7.6
Flurry, from Verizon Media
Event tracking
Adobe DTM
10.0
Flurry, from Verizon Media
Mobile event tracking
Adobe DTM
10.0
Flurry, from Verizon Media
Data distribution management
Adobe DTM
7.0
Flurry, from Verizon Media
Universal data layer
Adobe DTM
10.0
Flurry, from Verizon Media
Automated error checking
Adobe DTM
1.0
Flurry, from Verizon Media

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Flurry, from Verizon Media

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Flurry, from Verizon Media

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Flurry, from Verizon Media

Flurry, from Verizon Media 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Flurry, from Verizon Media

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Flurry, from Verizon Media

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Flurry, from Verizon Media

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Flurry, from Verizon Media

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Flurry, from Verizon Media
9.0

Likelihood to Renew

Adobe DTM
10.0
Flurry, from Verizon Media
3.7

Usability

Adobe DTM
5.0
Flurry, from Verizon Media

Performance

Adobe DTM
Flurry, from Verizon Media
10.0

Support Rating

Adobe DTM
10.0
Flurry, from Verizon Media

Implementation Rating

Adobe DTM
10.0
Flurry, from Verizon Media

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