What users are saying about
41 Ratings
41 Ratings
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Score 9.6 out of 100
67 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Webtrends Analytics

Scenarios1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment.2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay.3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises.Questions to Ask1. What are you trying to accomplish?2. Can you place a dollar value on the benefit that you expect/need from Webtrends?3.Can you live with Webtrends running SaaS?
Chaim (Daniel) Arnstein | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Webtrends Analytics
Role-based user permissions
Adobe DTM
10.0
Webtrends Analytics

Tag Management

Adobe DTM
9.3
Webtrends Analytics
Tag library
Adobe DTM
8.9
Webtrends Analytics
Tag variable mapping
Adobe DTM
9.8
Webtrends Analytics
Ease of writing custom tags
Adobe DTM
9.9
Webtrends Analytics
Rules-driven tag execution
Adobe DTM
9.0
Webtrends Analytics
Tag performance monitoring
Adobe DTM
9.9
Webtrends Analytics
Improved page load times
Adobe DTM
10.0
Webtrends Analytics
Mobile app tagging
Adobe DTM
9.9
Webtrends Analytics
Library of JavaScript extensions
Adobe DTM
7.1
Webtrends Analytics

Data Management & Integrity

Adobe DTM
7.6
Webtrends Analytics
Event tracking
Adobe DTM
10.0
Webtrends Analytics
Mobile event tracking
Adobe DTM
10.0
Webtrends Analytics
Data distribution management
Adobe DTM
7.0
Webtrends Analytics
Universal data layer
Adobe DTM
10.0
Webtrends Analytics
Automated error checking
Adobe DTM
1.0
Webtrends Analytics

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Webtrends Analytics

  • Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
  • Great control over custom reports, custom dimensions and metrics
  • Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
Mitchell Teixeira | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Webtrends Analytics

  • The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
  • It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
  • Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
  • It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
  • Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
Chris Grant | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 5.4
Based on 25 answers
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
Anonymous | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 5.4
Based on 7 answers
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Analytics

Webtrends Analytics 9.0
Based on 4 answers
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
Anonymous | TrustRadius Reviewer

Performance

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Analytics

Webtrends Analytics 8.2
Based on 3 answers
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Adam Krause | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 8.8
Based on 8 answers
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
Matthew Koppel | TrustRadius Reviewer

In-Person Training

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Analytics

Webtrends Analytics 9.7
Based on 3 answers
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Adam Krause | TrustRadius Reviewer

Online Training

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Analytics

Webtrends Analytics 9.0
Based on 4 answers
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Adam Krause | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Webtrends Analytics

Webtrends Analytics 9.9
Based on 5 answers
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Mitchell Teixeira | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Webtrends Analytics

Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Webtrends Analytics

  • Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
  • Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
Lindsay Buescher | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Webtrends Analytics
7.1

Likelihood to Renew

Adobe DTM
10.0
Webtrends Analytics
5.4

Usability

Adobe DTM
5.0
Webtrends Analytics
5.4

Reliability and Availability

Adobe DTM
Webtrends Analytics
9.0

Performance

Adobe DTM
Webtrends Analytics
8.2

Support Rating

Adobe DTM
10.0
Webtrends Analytics
8.8

In-Person Training

Adobe DTM
Webtrends Analytics
9.7

Online Training

Adobe DTM
Webtrends Analytics
9.0

Implementation Rating

Adobe DTM
10.0
Webtrends Analytics
9.9

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