What users are saying about
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
224 Ratings
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Yoast Wordpress SEO Plugins

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
224 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
Christopher Boyd | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Yoast Wordpress SEO Plugins
Role-based user permissions
Adobe DTM
10.0
Yoast Wordpress SEO Plugins

Tag Management

Adobe DTM
9.3
Yoast Wordpress SEO Plugins
Tag library
Adobe DTM
8.9
Yoast Wordpress SEO Plugins
Tag variable mapping
Adobe DTM
9.8
Yoast Wordpress SEO Plugins
Ease of writing custom tags
Adobe DTM
9.9
Yoast Wordpress SEO Plugins
Rules-driven tag execution
Adobe DTM
9.0
Yoast Wordpress SEO Plugins
Tag performance monitoring
Adobe DTM
9.9
Yoast Wordpress SEO Plugins
Improved page load times
Adobe DTM
10.0
Yoast Wordpress SEO Plugins
Mobile app tagging
Adobe DTM
9.9
Yoast Wordpress SEO Plugins
Library of JavaScript extensions
Adobe DTM
7.1
Yoast Wordpress SEO Plugins

Data Management & Integrity

Adobe DTM
7.6
Yoast Wordpress SEO Plugins
Event tracking
Adobe DTM
10.0
Yoast Wordpress SEO Plugins
Mobile event tracking
Adobe DTM
10.0
Yoast Wordpress SEO Plugins
Data distribution management
Adobe DTM
7.0
Yoast Wordpress SEO Plugins
Universal data layer
Adobe DTM
10.0
Yoast Wordpress SEO Plugins
Automated error checking
Adobe DTM
1.0
Yoast Wordpress SEO Plugins

SEO

Adobe DTM
Yoast Wordpress SEO Plugins
7.9
Keyword analysis
Adobe DTM
Yoast Wordpress SEO Plugins
8.4
Backlink management
Adobe DTM
Yoast Wordpress SEO Plugins
7.8
SERP ranking tracking
Adobe DTM
Yoast Wordpress SEO Plugins
8.0
Page grader
Adobe DTM
Yoast Wordpress SEO Plugins
8.2
Competitive analysis
Adobe DTM
Yoast Wordpress SEO Plugins
7.8
Site audit / diagnostics
Adobe DTM
Yoast Wordpress SEO Plugins
7.6
Site recommendations
Adobe DTM
Yoast Wordpress SEO Plugins
7.7
Task management
Adobe DTM
Yoast Wordpress SEO Plugins
7.5

SEO Channels

Adobe DTM
Yoast Wordpress SEO Plugins
7.8
Local SEO
Adobe DTM
Yoast Wordpress SEO Plugins
8.0
Social SEO
Adobe DTM
Yoast Wordpress SEO Plugins
7.5
Mobile SEO
Adobe DTM
Yoast Wordpress SEO Plugins
7.7
Global SEO
Adobe DTM
Yoast Wordpress SEO Plugins
8.1

SEO Platform & Account Management

Adobe DTM
Yoast Wordpress SEO Plugins
8.4
Multi-domain support
Adobe DTM
Yoast Wordpress SEO Plugins
8.7
Integration with web analytics tools
Adobe DTM
Yoast Wordpress SEO Plugins
8.2

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
  • Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
  • Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
Michelle Green Arnson | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
  • Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
  • SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.
Victoria Hoete-Dodd | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 7.8
Based on 22 answers
Although I have not personally worked with Yoast support directly, they offer 24/7 support with Yoast Premium which gives peace of mind as we move forward. In addition, they offer free support forums and are also accessible by email if we ever have any issues. However, we are lucky that the plugin works incredibly well.
Bryan Hume | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Rachel Green | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Yoast Wordpress SEO Plugins
8.8

Likelihood to Renew

Adobe DTM
10.0
Yoast Wordpress SEO Plugins
10.0

Usability

Adobe DTM
5.0
Yoast Wordpress SEO Plugins
10.0

Support Rating

Adobe DTM
10.0
Yoast Wordpress SEO Plugins
7.8

Implementation Rating

Adobe DTM
10.0
Yoast Wordpress SEO Plugins

Add comparison