What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Adobe Social

39 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Adobe Social

39 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Experience Manager

It's a great fit for editors and marketing communications staff to quickly update sites from virtually anywhere (with an Internet connection). It's likely useless for sales professionals, and might prove too pricey for start-ups or DIY bloggers compared to other solutions.
Courtney E. Howard profile photo

Adobe Social

Adobe Social is best suited for B2C or eCommerce, but not general brand awareness initiatives. You can't adequately track social campaigns not specifically designed for conversion.
Sandy Adam profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Adobe Social
Role-based user permissions
Adobe Experience Manager
8.1
Adobe Social

Platform & Infrastructure

Adobe Experience Manager
7.7
Adobe Social
API
Adobe Experience Manager
7.5
Adobe Social
Internationalization / multi-language
Adobe Experience Manager
7.9
Adobe Social

Web Content Creation

Adobe Experience Manager
7.1
Adobe Social
WYSIWYG editor
Adobe Experience Manager
8.3
Adobe Social
Code quality / cleanliness
Adobe Experience Manager
6.9
Adobe Social
Admin section
Adobe Experience Manager
7.2
Adobe Social
Page templates
Adobe Experience Manager
6.9
Adobe Social
Library of website themes
Adobe Experience Manager
5.8
Adobe Social
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Adobe Social
Publishing workflow
Adobe Experience Manager
7.8
Adobe Social
Form generator
Adobe Experience Manager
6.0
Adobe Social

Web Content Management

Adobe Experience Manager
6.3
Adobe Social
Content taxonomy
Adobe Experience Manager
7.2
Adobe Social
SEO support
Adobe Experience Manager
6.9
Adobe Social
Bulk management
Adobe Experience Manager
5.4
Adobe Social
Availability / breadth of extensions
Adobe Experience Manager
6.5
Adobe Social
Community / comment management
Adobe Experience Manager
5.3
Adobe Social

Listening/monitoring

Adobe Experience Manager
Adobe Social
2.4
Boolean keyword searches
Adobe Experience Manager
Adobe Social
2.2
Filtering out noise/spam
Adobe Experience Manager
Adobe Social
2.2
Sentiment analysis
Adobe Experience Manager
Adobe Social
2.2
Broad channel coverage
Adobe Experience Manager
Adobe Social
3.1

Publishing

Adobe Experience Manager
Adobe Social
3.3
Content planning and scheduling
Adobe Experience Manager
Adobe Social
4.2
Audience targeting
Adobe Experience Manager
Adobe Social
3.3
Content optimization
Adobe Experience Manager
Adobe Social
2.3
Workflow management
Adobe Experience Manager
Adobe Social
3.2

Engagement

Adobe Experience Manager
Adobe Social
2.2
Automated routing and prioritization
Adobe Experience Manager
Adobe Social
2.2
Customer interaction histories
Adobe Experience Manager
Adobe Social
2.2
Bulk actions
Adobe Experience Manager
Adobe Social
2.1

Marketing

Adobe Experience Manager
Adobe Social
2.1
Lead generation
Adobe Experience Manager
Adobe Social
2.1
Content marketing
Adobe Experience Manager
Adobe Social
2.2
Paid media management
Adobe Experience Manager
Adobe Social
2.1
Campaigns and promotions
Adobe Experience Manager
Adobe Social
2.2

Channel coverage/integration

Adobe Experience Manager
Adobe Social
3.0
Twitter
Adobe Experience Manager
Adobe Social
4.3
Facebook
Adobe Experience Manager
Adobe Social
3.3
LinkedIn
Adobe Experience Manager
Adobe Social
3.1
Google+
Adobe Experience Manager
Adobe Social
3.2
Instagram
Adobe Experience Manager
Adobe Social
3.0
Pinterest
Adobe Experience Manager
Adobe Social
3.0
YouTube
Adobe Experience Manager
Adobe Social
1.2

Reporting/analytics

Adobe Experience Manager
Adobe Social
2.2
Campaign success analytics
Adobe Experience Manager
Adobe Social
2.3
Real-time tracking
Adobe Experience Manager
Adobe Social
2.2
Competitor analysis
Adobe Experience Manager
Adobe Social
2.2

Account management

Adobe Experience Manager
Adobe Social
2.6
Role-based user permissions & privileges
Adobe Experience Manager
Adobe Social
3.2
Mobile access
Adobe Experience Manager
Adobe Social
2.0

Pros

  • Provides instant access from anywhere with a web connection to content.
  • Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
  • Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
  • Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
  • User interface reminiscent of Microsoft Word, enabling fast customization.
  • Great way to add Cloud capabilities and content management to your workflow.
  • Easy to learn and use; learning curve minor.
Courtney E. Howard profile photo
  • Gives you one place to allow other employees to post content, moderate it and approve or modify.
  • Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
Sandy Adam profile photo

Cons

  • I've found that CQ isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
  • Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
Curtis Mortensen profile photo
  • The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
  • The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Sandy Adam profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Alternatives Considered

Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc
Courtney E. Howard profile photo
That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available

Return on Investment

  • Positive: Can quickly create and launch marketing campaigns.
  • Negative: Can be expensive to develop custom AEM experiences.
No photo available
  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details