What users are saying about
Top Rated
150 Ratings
40 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Adobe Social
Role-based user permissions
Adobe Experience Manager
8.2
Adobe Social

Platform & Infrastructure

Adobe Experience Manager
7.6
Adobe Social
API
Adobe Experience Manager
7.5
Adobe Social
Internationalization / multi-language
Adobe Experience Manager
7.7
Adobe Social

Web Content Creation

Adobe Experience Manager
7.0
Adobe Social
WYSIWYG editor
Adobe Experience Manager
8.2
Adobe Social
Code quality / cleanliness
Adobe Experience Manager
7.0
Adobe Social
Admin section
Adobe Experience Manager
7.5
Adobe Social
Page templates
Adobe Experience Manager
6.9
Adobe Social
Library of website themes
Adobe Experience Manager
5.5
Adobe Social
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Adobe Social
Publishing workflow
Adobe Experience Manager
8.0
Adobe Social
Form generator
Adobe Experience Manager
6.3
Adobe Social

Web Content Management

Adobe Experience Manager
6.1
Adobe Social
Content taxonomy
Adobe Experience Manager
6.6
Adobe Social
SEO support
Adobe Experience Manager
6.5
Adobe Social
Bulk management
Adobe Experience Manager
6.1
Adobe Social
Availability / breadth of extensions
Adobe Experience Manager
6.1
Adobe Social
Community / comment management
Adobe Experience Manager
5.4
Adobe Social

Listening/monitoring

Adobe Experience Manager
Adobe Social
2.3
Boolean keyword searches
Adobe Experience Manager
Adobe Social
2.1
Filtering out noise/spam
Adobe Experience Manager
Adobe Social
2.1
Sentiment analysis
Adobe Experience Manager
Adobe Social
2.1
Broad channel coverage
Adobe Experience Manager
Adobe Social
3.1

Publishing

Adobe Experience Manager
Adobe Social
3.1
Content planning and scheduling
Adobe Experience Manager
Adobe Social
4.1
Audience targeting
Adobe Experience Manager
Adobe Social
3.2
Content optimization
Adobe Experience Manager
Adobe Social
2.2
Workflow management
Adobe Experience Manager
Adobe Social
3.1

Engagement

Adobe Experience Manager
Adobe Social
2.1
Automated routing and prioritization
Adobe Experience Manager
Adobe Social
2.1
Customer interaction histories
Adobe Experience Manager
Adobe Social
2.1
Bulk actions
Adobe Experience Manager
Adobe Social
2.1

Marketing

Adobe Experience Manager
Adobe Social
2.1
Lead generation
Adobe Experience Manager
Adobe Social
2.1
Content marketing
Adobe Experience Manager
Adobe Social
2.1
Paid media management
Adobe Experience Manager
Adobe Social
2.0
Campaigns and promotions
Adobe Experience Manager
Adobe Social
2.1

Channel coverage/integration

Adobe Experience Manager
Adobe Social
2.9
Twitter
Adobe Experience Manager
Adobe Social
4.2
Facebook
Adobe Experience Manager
Adobe Social
3.1
LinkedIn
Adobe Experience Manager
Adobe Social
3.1
Google+
Adobe Experience Manager
Adobe Social
3.1
Instagram
Adobe Experience Manager
Adobe Social
3.0
Pinterest
Adobe Experience Manager
Adobe Social
3.0
YouTube
Adobe Experience Manager
Adobe Social
1.1

Reporting/analytics

Adobe Experience Manager
Adobe Social
2.1
Campaign success analytics
Adobe Experience Manager
Adobe Social
2.1
Real-time tracking
Adobe Experience Manager
Adobe Social
2.1
Competitor analysis
Adobe Experience Manager
Adobe Social
2.1

Account management

Adobe Experience Manager
Adobe Social
2.6
Role-based user permissions & privileges
Adobe Experience Manager
Adobe Social
3.1
Mobile access
Adobe Experience Manager
Adobe Social
2.0

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available

Cons

  • Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development.
  • Documentation is often outdated, keeping docs up to date and readily available is needed.
  • The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!
Mike Plant profile photo
  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Adobe Social5.4
Based on 11 answers
Overall a great product.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Alternatives Considered

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo
I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly
Stephanie Marx profile photo

Return on Investment

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo
  • efficiency
  • post performance
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details