What users are saying about
Top Rated
159 Ratings
41 Ratings
Top Rated
159 Ratings
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Score 7.9 out of 101
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
No photo available

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Adobe Social
Role-based user permissions
Adobe Experience Manager
8.3
Adobe Social

Platform & Infrastructure

Adobe Experience Manager
7.7
Adobe Social
API
Adobe Experience Manager
7.4
Adobe Social
Internationalization / multi-language
Adobe Experience Manager
8.0
Adobe Social

Web Content Creation

Adobe Experience Manager
6.9
Adobe Social
WYSIWYG editor
Adobe Experience Manager
7.6
Adobe Social
Code quality / cleanliness
Adobe Experience Manager
6.9
Adobe Social
Admin section
Adobe Experience Manager
7.5
Adobe Social
Page templates
Adobe Experience Manager
6.8
Adobe Social
Library of website themes
Adobe Experience Manager
5.4
Adobe Social
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Adobe Social
Publishing workflow
Adobe Experience Manager
7.4
Adobe Social
Form generator
Adobe Experience Manager
6.4
Adobe Social

Web Content Management

Adobe Experience Manager
6.0
Adobe Social
Content taxonomy
Adobe Experience Manager
7.0
Adobe Social
SEO support
Adobe Experience Manager
6.2
Adobe Social
Bulk management
Adobe Experience Manager
6.1
Adobe Social
Availability / breadth of extensions
Adobe Experience Manager
5.6
Adobe Social
Community / comment management
Adobe Experience Manager
5.3
Adobe Social

Listening/monitoring

Adobe Experience Manager
Adobe Social
2.3
Boolean keyword searches
Adobe Experience Manager
Adobe Social
2.0
Filtering out noise/spam
Adobe Experience Manager
Adobe Social
2.0
Sentiment analysis
Adobe Experience Manager
Adobe Social
2.0
Broad channel coverage
Adobe Experience Manager
Adobe Social
3.0

Publishing

Adobe Experience Manager
Adobe Social
3.0
Content planning and scheduling
Adobe Experience Manager
Adobe Social
4.0
Audience targeting
Adobe Experience Manager
Adobe Social
3.1
Content optimization
Adobe Experience Manager
Adobe Social
2.1
Workflow management
Adobe Experience Manager
Adobe Social
3.0

Engagement

Adobe Experience Manager
Adobe Social
2.0
Automated routing and prioritization
Adobe Experience Manager
Adobe Social
2.0
Customer interaction histories
Adobe Experience Manager
Adobe Social
2.0
Bulk actions
Adobe Experience Manager
Adobe Social
2.0

Marketing

Adobe Experience Manager
Adobe Social
2.0
Lead generation
Adobe Experience Manager
Adobe Social
2.0
Content marketing
Adobe Experience Manager
Adobe Social
2.0
Paid media management
Adobe Experience Manager
Adobe Social
2.0
Campaigns and promotions
Adobe Experience Manager
Adobe Social
2.0

Channel coverage/integration

Adobe Experience Manager
Adobe Social
2.9
Twitter
Adobe Experience Manager
Adobe Social
4.1
Facebook
Adobe Experience Manager
Adobe Social
3.0
LinkedIn
Adobe Experience Manager
Adobe Social
3.0
Google+
Adobe Experience Manager
Adobe Social
3.0
Instagram
Adobe Experience Manager
Adobe Social
3.0
Pinterest
Adobe Experience Manager
Adobe Social
3.0
YouTube
Adobe Experience Manager
Adobe Social
1.0

Reporting/analytics

Adobe Experience Manager
Adobe Social
2.0
Campaign success analytics
Adobe Experience Manager
Adobe Social
2.0
Real-time tracking
Adobe Experience Manager
Adobe Social
2.0
Competitor analysis
Adobe Experience Manager
Adobe Social
2.0

Account management

Adobe Experience Manager
Adobe Social
2.5
Role-based user permissions & privileges
Adobe Experience Manager
Adobe Social
3.0
Mobile access
Adobe Experience Manager
Adobe Social
2.0

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
No photo available

Adobe Social

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available

Cons

Adobe Experience Manager

  • Searching for and organizing images can be a clunky experience.
  • Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality.
  • Steep learning curve for people not used to web design or development. Not intuitive at all levels.
No photo available

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo

Adobe Social

Adobe Social 5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Alternatives Considered

Adobe Experience Manager

I had no involvement in the selection process of Adobe Experience Manager, however, from a user experience point of view, I would recommend it over other CMS due to its ease of use, user friendliness, and clean appearance. You can look at the pages by listing, or by structure. This makes it so easy to find pages
Vanessa Suarez profile photo

Adobe Social

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo

Return on Investment

Adobe Experience Manager

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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