What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Certona

2 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Certona

2 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
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Certona

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Certona
Role-based user permissions
Adobe Experience Manager
8.1
Certona

Platform & Infrastructure

Adobe Experience Manager
7.7
Certona
API
Adobe Experience Manager
7.5
Certona
Internationalization / multi-language
Adobe Experience Manager
7.9
Certona

Web Content Creation

Adobe Experience Manager
7.1
Certona
WYSIWYG editor
Adobe Experience Manager
8.3
Certona
Code quality / cleanliness
Adobe Experience Manager
6.9
Certona
Admin section
Adobe Experience Manager
7.2
Certona
Page templates
Adobe Experience Manager
6.9
Certona
Library of website themes
Adobe Experience Manager
5.8
Certona
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Certona
Publishing workflow
Adobe Experience Manager
7.8
Certona
Form generator
Adobe Experience Manager
6.0
Certona

Web Content Management

Adobe Experience Manager
6.3
Certona
Content taxonomy
Adobe Experience Manager
7.2
Certona
SEO support
Adobe Experience Manager
6.9
Certona
Bulk management
Adobe Experience Manager
5.4
Certona
Availability / breadth of extensions
Adobe Experience Manager
6.5
Certona
Community / comment management
Adobe Experience Manager
5.3
Certona

Pros

  • Ease of use for content authors by drag and drop components.
  • Easy to manage users and permissions through grouping.
  • Built in assets management.
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  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
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Cons

  • Cost. AEM is expensive.
  • Touch UI not as intuitive as classic UI.
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  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
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Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
Adobe CQ has training classes that you can be in or watch to get a better understanding. They have some of the best customer support so if you run into any problems you can just contact them put a ticket in and they will fix it or work with you to fix the problem or issue you are running into.
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No answers yet
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Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
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No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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No score
No answers yet
No answers on this topic

Alternatives Considered

We have used both Hybris and AEM, Hybris for e-commerce site and AEM for front facing site. Generally we prefer AEM due to the ease of use and user friendliness, as well as improved interface
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Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
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Return on Investment

  • AEM allows authors to push content live in a matter of minutes. This has greatly increased launch times for business.
  • Good integration with Adobe Marketing suite allows for analytics.
  • Poor documentation of the system proves a challenge for developers and administrators.
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  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
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Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Certona

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details