What users are saying about
Top Rated
150 Ratings
3 Ratings
Top Rated
150 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Certona

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Certona
Role-based user permissions
Adobe Experience Manager
8.2
Certona

Platform & Infrastructure

Adobe Experience Manager
7.6
Certona
API
Adobe Experience Manager
7.5
Certona
Internationalization / multi-language
Adobe Experience Manager
7.7
Certona

Web Content Creation

Adobe Experience Manager
7.0
Certona
WYSIWYG editor
Adobe Experience Manager
8.2
Certona
Code quality / cleanliness
Adobe Experience Manager
7.0
Certona
Admin section
Adobe Experience Manager
7.5
Certona
Page templates
Adobe Experience Manager
6.9
Certona
Library of website themes
Adobe Experience Manager
5.5
Certona
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Certona
Publishing workflow
Adobe Experience Manager
8.0
Certona
Form generator
Adobe Experience Manager
6.3
Certona

Web Content Management

Adobe Experience Manager
6.1
Certona
Content taxonomy
Adobe Experience Manager
6.6
Certona
SEO support
Adobe Experience Manager
6.5
Certona
Bulk management
Adobe Experience Manager
6.1
Certona
Availability / breadth of extensions
Adobe Experience Manager
6.1
Certona
Community / comment management
Adobe Experience Manager
5.4
Certona

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
No photo available

Cons

  • Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
  • Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
  • Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.
Fernando Galeano profile photo
  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I had no involvement in the selection process of Adobe Experience Manager, however, from a user experience point of view, I would recommend it over other CMS due to its ease of use, user friendliness, and clean appearance. You can look at the pages by listing, or by structure. This makes it so easy to find pages
Vanessa Suarez profile photo
Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
No photo available

Return on Investment

  • I am not involved in the acquisition part of AEM as the client was the one involved in that decision.
Vanessa Suarez profile photo
  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Certona

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details