What users are saying about
Top Rated
150 Ratings
40 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

ClickTale

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
ClickTale
Role-based user permissions
Adobe Experience Manager
8.2
ClickTale

Platform & Infrastructure

Adobe Experience Manager
7.6
ClickTale
API
Adobe Experience Manager
7.5
ClickTale
Internationalization / multi-language
Adobe Experience Manager
7.7
ClickTale

Web Content Creation

Adobe Experience Manager
7.0
ClickTale
WYSIWYG editor
Adobe Experience Manager
8.2
ClickTale
Code quality / cleanliness
Adobe Experience Manager
7.0
ClickTale
Admin section
Adobe Experience Manager
7.5
ClickTale
Page templates
Adobe Experience Manager
6.9
ClickTale
Library of website themes
Adobe Experience Manager
5.5
ClickTale
Mobile optimization / responsive design
Adobe Experience Manager
7.0
ClickTale
Publishing workflow
Adobe Experience Manager
8.0
ClickTale
Form generator
Adobe Experience Manager
6.3
ClickTale

Web Content Management

Adobe Experience Manager
6.1
ClickTale
Content taxonomy
Adobe Experience Manager
6.6
ClickTale
SEO support
Adobe Experience Manager
6.5
ClickTale
Bulk management
Adobe Experience Manager
6.1
ClickTale
Availability / breadth of extensions
Adobe Experience Manager
6.1
ClickTale
Community / comment management
Adobe Experience Manager
5.4
ClickTale

Pros

  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
Diana Williams profile photo
  • Video recordings of users during their entire session to a website. To actually see the cursor, where it goes, does it scroll to the bottom of the page and then back up and then back down where a user finds what they were looking for that they missed the first time. This is invaluable.
  • Vertical page scroll let's me know how far down a page content is being seen. This coupled with the page recordings gives me the ability to know if the scroll was at a pace that could support comprehension or if they were just flying to the bottom of the page.
  • Mouse hover heat map gives me an indication of where users are looking. I've caught users thinking non-clickable items were clickable.
  • Being able to select a page and watch as many users as I want interact with it. I can get a sense of common user patterns in depth for a single page or a flow of several pages.
  • Page duration versus cursor engagement duration. This was a huge surprise in user behavior for me to learn about that is never duplicated in moderated user testing. If a user opens a link in a new window or tab there is no guarantee that the amount of time the window or tab was open that the user was actively engaged with it's content.
Art Zippel, CUA profile photo

Cons

  • Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development.
  • Documentation is often outdated, keeping docs up to date and readily available is needed.
  • The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!
Mike Plant profile photo
  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
ClickTale7.5
Based on 11 answers
There are no other tools out there that I'm aware of that cover the qualitative aspects of user interaction with the website in such a comprehensive manner.
Vishal Maru profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
ClickTale7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo
We used CrazyEgg prior to ClickTale. CrazyEgg is simpler to use and much less expensive, but you get what you pay for. ClickTale gives us more capabilities that we desired. If you are a small start up with few people dedicated to the web, go with CrazyEgg. If you are a larger company wanting more capabilities, I would use ClickTale.
Dan Briscoe profile photo

Return on Investment

  • Extreme flexibility and speed to publish new pages with as little as a few hours of notice. This allowed us to be more efficient in handling landing pages for lead generation.
  • Powerful technology stack that allows for an infinite amount of customization. New ideas came up as we learned all the capabilities of CQ. It helped us innovate in the way we build and author pages.
  • Poor documentation and small community slowed our initial ramp up and development times until first release. By now this should have improved with the increased popularity.
Fernando Galeano profile photo
  • The main area that ClickTale has helped our company in, is target marketing.
Chris Zagala profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClickTale

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details