What users are saying about

Adobe Experience Manager

Top Rated
149 Ratings

Hootsuite Pro

Top Rated
474 Ratings

Adobe Experience Manager

Top Rated
149 Ratings
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Score 8 out of 101

Hootsuite Pro

Top Rated
474 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

It is very well suited for large websites and clients with multiple properties where some data is shared. I would not recommend it for smaller websites as the overheard would be too much for small clients and basic websites.
Mike Plant profile photo

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Hootsuite Pro
Role-based user permissions
Adobe Experience Manager
8.2
Hootsuite Pro

Platform & Infrastructure

Adobe Experience Manager
7.9
Hootsuite Pro
API
Adobe Experience Manager
7.8
Hootsuite Pro
Internationalization / multi-language
Adobe Experience Manager
8.1
Hootsuite Pro

Web Content Creation

Adobe Experience Manager
7.2
Hootsuite Pro
WYSIWYG editor
Adobe Experience Manager
8.6
Hootsuite Pro
Code quality / cleanliness
Adobe Experience Manager
7.1
Hootsuite Pro
Admin section
Adobe Experience Manager
7.4
Hootsuite Pro
Page templates
Adobe Experience Manager
6.7
Hootsuite Pro
Library of website themes
Adobe Experience Manager
5.6
Hootsuite Pro
Mobile optimization / responsive design
Adobe Experience Manager
7.3
Hootsuite Pro
Publishing workflow
Adobe Experience Manager
8.0
Hootsuite Pro
Form generator
Adobe Experience Manager
6.5
Hootsuite Pro

Web Content Management

Adobe Experience Manager
6.1
Hootsuite Pro
Content taxonomy
Adobe Experience Manager
6.6
Hootsuite Pro
SEO support
Adobe Experience Manager
6.4
Hootsuite Pro
Bulk management
Adobe Experience Manager
6.1
Hootsuite Pro
Availability / breadth of extensions
Adobe Experience Manager
6.2
Hootsuite Pro
Community / comment management
Adobe Experience Manager
5.2
Hootsuite Pro

Listening/monitoring

Adobe Experience Manager
Hootsuite Pro
7.5
Boolean keyword searches
Adobe Experience Manager
Hootsuite Pro
8.0
Filtering out noise/spam
Adobe Experience Manager
Hootsuite Pro
7.3
Sentiment analysis
Adobe Experience Manager
Hootsuite Pro
6.4
Broad channel coverage
Adobe Experience Manager
Hootsuite Pro
8.2

Publishing

Adobe Experience Manager
Hootsuite Pro
7.8
Content planning and scheduling
Adobe Experience Manager
Hootsuite Pro
9.2
Audience targeting
Adobe Experience Manager
Hootsuite Pro
7.3
Content optimization
Adobe Experience Manager
Hootsuite Pro
7.2
Workflow management
Adobe Experience Manager
Hootsuite Pro
7.4

Engagement

Adobe Experience Manager
Hootsuite Pro
7.2
Automated routing and prioritization
Adobe Experience Manager
Hootsuite Pro
7.3
Customer interaction histories
Adobe Experience Manager
Hootsuite Pro
7.0
Bulk actions
Adobe Experience Manager
Hootsuite Pro
7.4

Marketing

Adobe Experience Manager
Hootsuite Pro
6.7
Lead generation
Adobe Experience Manager
Hootsuite Pro
6.6
Content marketing
Adobe Experience Manager
Hootsuite Pro
6.8
Paid media management
Adobe Experience Manager
Hootsuite Pro
6.1
Campaigns and promotions
Adobe Experience Manager
Hootsuite Pro
7.1

Channel coverage/integration

Adobe Experience Manager
Hootsuite Pro
8.3
Twitter
Adobe Experience Manager
Hootsuite Pro
9.3
Facebook
Adobe Experience Manager
Hootsuite Pro
8.5
LinkedIn
Adobe Experience Manager
Hootsuite Pro
7.8
Google+
Adobe Experience Manager
Hootsuite Pro
8.5
Instagram
Adobe Experience Manager
Hootsuite Pro
8.1
Pinterest
Adobe Experience Manager
Hootsuite Pro
7.5
YouTube
Adobe Experience Manager
Hootsuite Pro
8.5

Reporting/analytics

Adobe Experience Manager
Hootsuite Pro
6.3
Campaign success analytics
Adobe Experience Manager
Hootsuite Pro
6.0
Real-time tracking
Adobe Experience Manager
Hootsuite Pro
7.2
Competitor analysis
Adobe Experience Manager
Hootsuite Pro
5.5

Account management

Adobe Experience Manager
Hootsuite Pro
8.6
Role-based user permissions & privileges
Adobe Experience Manager
Hootsuite Pro
8.4
Mobile access
Adobe Experience Manager
Hootsuite Pro
8.7

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • Organize Social Media Content
  • Able to post to many accounts at once
  • Weekly analytic email
F. Flobo Boyce profile photo

Cons

  • The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
  • Since it is so customizable, a talented web dev team is needed to make all the parts.
  • It is not easy to tell if the page is live or draft in the new interface.
  • Integration with non-Adobe marketing automation tools is very difficult.
No photo available
  • While novel, the analytic reports can go more in depth
  • Instagram functionality continues to be wonky (due to IG's closed API)
  • Dashboard panel can become cluttered
F. Flobo Boyce profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Hootsuite Pro6.4
Based on 34 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 7 answers
The site has always been available and working properly
Nicolette Rivera profile photo

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 7 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Hootsuite Pro10.0
Based on 7 answers
Their support team is eager to help and gets issues resolved rather quickly
Jess Messenger profile photo

Online Training

No score
No answers yet
No answers on this topic
Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.
Erik Blair profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Hootsuite Pro10.0
Based on 9 answers
It's super easy to implement. I doubt you would need external support.
Jess Messenger profile photo

Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
Hootsuite Pro made it easier for us to post to Instagram. While posting to Instagram is still not automatic, it is much quicker. We also liked how we were able to schedule all of our brands within one calendar and see notifications as well. It was also slightly less expensive. We find Streams in Hootsuite valuable for monitoring. However, CoSchedule may have made changes since we switched.
Melissa Best profile photo

Return on Investment

  • AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience.
  • AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles.
  • From blogs to home screens, AEM allows us to build for many types of marketing projects.
No photo available
  • Hootsuite helped us to break down communications silos and communicate efficiently across departments.
  • Hootsuite gives us that extra "manpower" to schedule communications strategically. We know the message will be sent out when it needs to be.
  • Hootsuite has helped increase follower engagement because of the ease of monitoring our accounts with Hootsuite.
Loryn Guiffre, MBA profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details