Top Rated
159 Ratings
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Score 7.9 out of 101
Top Rated
46 Ratings
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Score 6 out of 101

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is great for managing a collection of sites in a manner that ensures all the sites are on-brand (adheres to an organization's image guidelines) and that also ensures that each individual site is not too rigid; the content on each site can still be customized to appeal to the intended audience.
Tolulope Lawal profile photo

IBM Watson Customer Experience Analytics

If you have a commerce web site, you want this product. It can be used by many different sections of the company. Product Managers can use it to see how many customers are looking at different products. Executives can use it to get reports on traffic and sales. The fraud department can use it to assist in litigation. The help desk can use it to assist customer. The Production Support group can use it to track problems and troubleshoot solutions, and developers can use it to see if customers are using their pages as the programmers expected, and use that insight to make the site better. All in all, while it's usually a pretty expensive solution, I believe in most cases it is worth the price.
Sherri Kidner profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
IBM Watson Customer Experience Analytics
Role-based user permissions
Adobe Experience Manager
8.3
IBM Watson Customer Experience Analytics

Platform & Infrastructure

Adobe Experience Manager
7.7
IBM Watson Customer Experience Analytics
API
Adobe Experience Manager
7.4
IBM Watson Customer Experience Analytics
Internationalization / multi-language
Adobe Experience Manager
8.0
IBM Watson Customer Experience Analytics

Web Content Creation

Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
WYSIWYG editor
Adobe Experience Manager
7.6
IBM Watson Customer Experience Analytics
Code quality / cleanliness
Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
Admin section
Adobe Experience Manager
7.5
IBM Watson Customer Experience Analytics
Page templates
Adobe Experience Manager
6.8
IBM Watson Customer Experience Analytics
Library of website themes
Adobe Experience Manager
5.4
IBM Watson Customer Experience Analytics
Mobile optimization / responsive design
Adobe Experience Manager
7.0
IBM Watson Customer Experience Analytics
Publishing workflow
Adobe Experience Manager
7.4
IBM Watson Customer Experience Analytics
Form generator
Adobe Experience Manager
6.4
IBM Watson Customer Experience Analytics

Web Content Management

Adobe Experience Manager
6.0
IBM Watson Customer Experience Analytics
Content taxonomy
Adobe Experience Manager
7.0
IBM Watson Customer Experience Analytics
SEO support
Adobe Experience Manager
6.2
IBM Watson Customer Experience Analytics
Bulk management
Adobe Experience Manager
6.1
IBM Watson Customer Experience Analytics
Availability / breadth of extensions
Adobe Experience Manager
5.6
IBM Watson Customer Experience Analytics
Community / comment management
Adobe Experience Manager
5.3
IBM Watson Customer Experience Analytics

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal profile photo

IBM Watson Customer Experience Analytics

  • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
  • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
  • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
  • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
Chris Hall profile photo

Cons

Adobe Experience Manager

  • Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
  • Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
  • Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.
Fernando Galeano profile photo

IBM Watson Customer Experience Analytics

  • IBM CXA leverages script tagging to inspect specific behaviour patterns. A tagging engine against your web assets is a must-have to simplify script insertion and avoid having to leverage internal IT resources to modify web code.
  • Tag management is perhaps the most challenging aspect of IBM CXA. In our view, this could be abstracted further and therefore simplified.
  • We would like to see connectors with UBX to common platforms such as CRM, marketing automation. The more this is readily available, the quicker the time to value for clients.
Chris Hall profile photo

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo

IBM Watson Customer Experience Analytics

IBM Watson Customer Experience Analytics 5.7
Based on 6 answers
The comprehensive set of tools IBM Tealeaf provides is so unique to what it can do. It continually provides value beyond what it costs. It is like free money. There hasn't been a tool that has replace what it can do. Without it, people and teams managing their application or website would be much more difficult
Nick Preese profile photo

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

IBM Watson Customer Experience Analytics

No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

IBM Watson Customer Experience Analytics

No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

IBM Watson Customer Experience Analytics

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Manager

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo

IBM Watson Customer Experience Analytics

Cognos has exploration but it doesn't have much AI and ML functionality. Watson is much more helpful when it comes to customer experience analytics. Watson gives clarity into end-to-end journeys and effectiveness while also giving the ability to visualize the actual customer experience on digital channels. The macro to micro view gives both the what and the why behind performance. The insights can be used to optimize journeys, boost conversion, and maximize profitability.
No photo available

Return on Investment

Adobe Experience Manager

  • Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager.
  • Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project.
  • The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.
No photo available

IBM Watson Customer Experience Analytics

  • With the specific KPI's we report on, Tealeaf has helped shine a light on metrics we would not have seen in a normal analytics reporting tool.
  • Tealeaf has helped us pinpoint areas of user struggle and vastly improved our website experience.
No photo available

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Customer Experience Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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