Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

IBM Watson Customer Experience Analytics

Top Rated
25 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
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IBM Watson Customer Experience Analytics

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.1
IBM Watson Customer Experience Analytics
Role-based user permissions
Adobe Experience Manager
8.1
IBM Watson Customer Experience Analytics

Platform & Infrastructure

Adobe Experience Manager
7.7
IBM Watson Customer Experience Analytics
API
Adobe Experience Manager
7.5
IBM Watson Customer Experience Analytics
Internationalization / multi-language
Adobe Experience Manager
7.9
IBM Watson Customer Experience Analytics

Web Content Creation

Adobe Experience Manager
7.1
IBM Watson Customer Experience Analytics
WYSIWYG editor
Adobe Experience Manager
8.3
IBM Watson Customer Experience Analytics
Code quality / cleanliness
Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
Admin section
Adobe Experience Manager
7.2
IBM Watson Customer Experience Analytics
Page templates
Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
Library of website themes
Adobe Experience Manager
5.8
IBM Watson Customer Experience Analytics
Mobile optimization / responsive design
Adobe Experience Manager
8.0
IBM Watson Customer Experience Analytics
Publishing workflow
Adobe Experience Manager
7.8
IBM Watson Customer Experience Analytics
Form generator
Adobe Experience Manager
6.0
IBM Watson Customer Experience Analytics

Web Content Management

Adobe Experience Manager
6.3
IBM Watson Customer Experience Analytics
Content taxonomy
Adobe Experience Manager
7.2
IBM Watson Customer Experience Analytics
SEO support
Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
Bulk management
Adobe Experience Manager
5.4
IBM Watson Customer Experience Analytics
Availability / breadth of extensions
Adobe Experience Manager
6.5
IBM Watson Customer Experience Analytics
Community / comment management
Adobe Experience Manager
5.3
IBM Watson Customer Experience Analytics

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Speed of searching for web sessions and users. This particular feature seems to impress me the most. When researching incidents where users report to have difficulty on our site, all we need is any of the unique identifiers of a user (email address used, IP address, user id) and we can locate their session(s) almost immediately in TeaLeaf.
  • Multiple conditional events - I really like how we can have events contain already existing events. This helps a great deal if issues being researched become even more complex.
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Cons

  • Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
  • Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
  • Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.
Fernando Galeano profile photo
  • The Event Manager can be confusing to use if you aren't in it every day. It takes a few iterations of creating a more complex event for you to be able to get it right.
  • Graphs of transactions/URL hits by hour can be misinterpreted if being shared with others outside of the area. If you run a report or view a graph from early in the hour it may be interpreted as a significant drop in requests.
Nick Wade profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
IBM Watson Customer Experience Analytics5.7
Based on 6 answers
Tealeaf is a scalable product that works with complex user-facing environments. It is one of the leading products in the market that helps identify user pain points and increases defect identification. The user interface is simple, clean, and easy to use. Lastly, Tealeaf Support provides good customer service and is eager to help solve chalenges we face along the way.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo
The alternative products mentioned differ wildly.Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this integration does not count. Lucky Orange is a low-cost tool that will facilitate session replay of individual customer journeys. This solution does not scale since no one is going to observe 1,000+ customer interactions to deduce issues or failings. This is not suitable for large web assets.The main reason we chose to work with IBM CXA was the ability to cover analog and digital scenarios by leveraging UBX. This was a major reason for us in designing customer experiences since they are naturally a mix of these two domains.
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Return on Investment

  • AEM implementation increased employee efficiency as users can drag and drop components and do in place editing. If you have a clear use case for targeting you can achieve those effectively.
Shishir Srivastava profile photo
  • Faster defect identification.
  • Increased employee efficiency.
  • Better customer service.
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Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Customer Experience Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details