Top Rated
150 Ratings
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Score 7.9 out of 101
Top Rated
25 Ratings
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Score 6.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

Adobe is an enterprise level software that is best suited for large amounts of web content. The entire web management experience is engineered around the author. It is a large solution with many capabilities readily available to you out of the box.
Vagner Polund profile photo

IBM Watson Customer Experience Analytics

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Chris Hall profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
IBM Watson Customer Experience Analytics
Role-based user permissions
Adobe Experience Manager
8.2
IBM Watson Customer Experience Analytics

Platform & Infrastructure

Adobe Experience Manager
7.6
IBM Watson Customer Experience Analytics
API
Adobe Experience Manager
7.5
IBM Watson Customer Experience Analytics
Internationalization / multi-language
Adobe Experience Manager
7.7
IBM Watson Customer Experience Analytics

Web Content Creation

Adobe Experience Manager
7.0
IBM Watson Customer Experience Analytics
WYSIWYG editor
Adobe Experience Manager
8.2
IBM Watson Customer Experience Analytics
Code quality / cleanliness
Adobe Experience Manager
7.0
IBM Watson Customer Experience Analytics
Admin section
Adobe Experience Manager
7.5
IBM Watson Customer Experience Analytics
Page templates
Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
Library of website themes
Adobe Experience Manager
5.5
IBM Watson Customer Experience Analytics
Mobile optimization / responsive design
Adobe Experience Manager
6.9
IBM Watson Customer Experience Analytics
Publishing workflow
Adobe Experience Manager
8.0
IBM Watson Customer Experience Analytics
Form generator
Adobe Experience Manager
6.3
IBM Watson Customer Experience Analytics

Web Content Management

Adobe Experience Manager
6.1
IBM Watson Customer Experience Analytics
Content taxonomy
Adobe Experience Manager
6.6
IBM Watson Customer Experience Analytics
SEO support
Adobe Experience Manager
6.5
IBM Watson Customer Experience Analytics
Bulk management
Adobe Experience Manager
6.1
IBM Watson Customer Experience Analytics
Availability / breadth of extensions
Adobe Experience Manager
6.1
IBM Watson Customer Experience Analytics
Community / comment management
Adobe Experience Manager
5.4
IBM Watson Customer Experience Analytics

Pros

  • It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
  • The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
  • The block/brick system is very clean and the results look very good!
  • You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!
Vanessa Suarez profile photo
  • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
  • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
  • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
  • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
Chris Hall profile photo

Cons

  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
Vanessa Suarez profile photo
  • The Event Manager can be confusing to use if you aren't in it every day. It takes a few iterations of creating a more complex event for you to be able to get it right.
  • Graphs of transactions/URL hits by hour can be misinterpreted if being shared with others outside of the area. If you run a report or view a graph from early in the hour it may be interpreted as a significant drop in requests.
Nick Wade profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
Adobe CQ has training classes that you can be in or watch to get a better understanding. They have some of the best customer support so if you run into any problems you can just contact them put a ticket in and they will fix it or work with you to fix the problem or issue you are running into.
No photo available
IBM Watson Customer Experience Analytics5.7
Based on 6 answers
Tealeaf is a scalable product that works with complex user-facing environments. It is one of the leading products in the market that helps identify user pain points and increases defect identification. The user interface is simple, clean, and easy to use. Lastly, Tealeaf Support provides good customer service and is eager to help solve chalenges we face along the way.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
The alternative products mentioned differ wildly.Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this integration does not count. Lucky Orange is a low-cost tool that will facilitate session replay of individual customer journeys. This solution does not scale since no one is going to observe 1,000+ customer interactions to deduce issues or failings. This is not suitable for large web assets.The main reason we chose to work with IBM CXA was the ability to cover analog and digital scenarios by leveraging UBX. This was a major reason for us in designing customer experiences since they are naturally a mix of these two domains.
Chris Hall profile photo

Return on Investment

  • AEM allows authors to push content live in a matter of minutes. This has greatly increased launch times for business.
  • Good integration with Adobe Marketing suite allows for analytics.
  • Poor documentation of the system proves a challenge for developers and administrators.
No photo available
  • Faster defect identification.
  • Increased employee efficiency.
  • Better customer service.
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Customer Experience Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details