Top Rated
157 Ratings
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Score 7.8 out of 101
26 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
No photo available

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Kenshoo (formerly Kenshoo Infinity Suite)
Role-based user permissions
Adobe Experience Manager
8.3
Kenshoo (formerly Kenshoo Infinity Suite)

Platform & Infrastructure

Adobe Experience Manager
7.7
Kenshoo (formerly Kenshoo Infinity Suite)
API
Adobe Experience Manager
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
Internationalization / multi-language
Adobe Experience Manager
8.0
Kenshoo (formerly Kenshoo Infinity Suite)

Web Content Creation

Adobe Experience Manager
6.9
Kenshoo (formerly Kenshoo Infinity Suite)
WYSIWYG editor
Adobe Experience Manager
7.6
Kenshoo (formerly Kenshoo Infinity Suite)
Code quality / cleanliness
Adobe Experience Manager
6.9
Kenshoo (formerly Kenshoo Infinity Suite)
Admin section
Adobe Experience Manager
7.5
Kenshoo (formerly Kenshoo Infinity Suite)
Page templates
Adobe Experience Manager
6.8
Kenshoo (formerly Kenshoo Infinity Suite)
Library of website themes
Adobe Experience Manager
5.5
Kenshoo (formerly Kenshoo Infinity Suite)
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
Publishing workflow
Adobe Experience Manager
7.5
Kenshoo (formerly Kenshoo Infinity Suite)
Form generator
Adobe Experience Manager
6.3
Kenshoo (formerly Kenshoo Infinity Suite)

Web Content Management

Adobe Experience Manager
6.1
Kenshoo (formerly Kenshoo Infinity Suite)
Content taxonomy
Adobe Experience Manager
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
SEO support
Adobe Experience Manager
6.2
Kenshoo (formerly Kenshoo Infinity Suite)
Bulk management
Adobe Experience Manager
6.1
Kenshoo (formerly Kenshoo Infinity Suite)
Availability / breadth of extensions
Adobe Experience Manager
5.7
Kenshoo (formerly Kenshoo Infinity Suite)
Community / comment management
Adobe Experience Manager
5.3
Kenshoo (formerly Kenshoo Infinity Suite)

Ad Network Integration

Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.7
Data Transfer
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
DSP integration
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.3

Ad Campaigns

Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad campaign creation
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.5
Ad deployment
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.5
Display advertising
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad display and retargeting segmentation
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Sequence targeting
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad dashboards
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad performance reports
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad conversion tracking
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
6.5
Ad attribution reporting
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
6.8
Cross-channel ad management
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
8.7
Ad forecasting and optimization
Adobe Experience Manager
Kenshoo (formerly Kenshoo Infinity Suite)
6.6

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
  • Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
  • Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
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Cons

  • Searching for and organizing images can be a clunky experience.
  • Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality.
  • Steep learning curve for people not used to web design or development. Not intuitive at all levels.
No photo available
  • Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
  • Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
  • Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
Jonathan Warner profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Kenshoo (formerly Kenshoo Infinity Suite)7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have used both Hybris and AEM, Hybris for e-commerce site and AEM for front facing site. Generally we prefer AEM due to the ease of use and user friendliness, as well as improved interface
No photo available
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
Eamonn Kelly profile photo

Return on Investment

  • Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
  • Takes time, which lowers productivity, to get up and running smoothly when first adopted.
  • Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.
Courtney E. Howard profile photo
  • Positive increases on ROI for our clients' SEM campaigns.
Kieran Dunn profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo (formerly Kenshoo Infinity Suite)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details