What users are saying about
Top Rated
150 Ratings
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Score 7.9 out of 101
26 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Kenshoo Infinity Suite
Role-based user permissions
Adobe Experience Manager
8.2
Kenshoo Infinity Suite

Platform & Infrastructure

Adobe Experience Manager
7.6
Kenshoo Infinity Suite
API
Adobe Experience Manager
7.5
Kenshoo Infinity Suite
Internationalization / multi-language
Adobe Experience Manager
7.7
Kenshoo Infinity Suite

Web Content Creation

Adobe Experience Manager
7.0
Kenshoo Infinity Suite
WYSIWYG editor
Adobe Experience Manager
8.2
Kenshoo Infinity Suite
Code quality / cleanliness
Adobe Experience Manager
7.0
Kenshoo Infinity Suite
Admin section
Adobe Experience Manager
7.5
Kenshoo Infinity Suite
Page templates
Adobe Experience Manager
6.9
Kenshoo Infinity Suite
Library of website themes
Adobe Experience Manager
5.5
Kenshoo Infinity Suite
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Kenshoo Infinity Suite
Publishing workflow
Adobe Experience Manager
8.0
Kenshoo Infinity Suite
Form generator
Adobe Experience Manager
6.3
Kenshoo Infinity Suite

Web Content Management

Adobe Experience Manager
6.1
Kenshoo Infinity Suite
Content taxonomy
Adobe Experience Manager
6.6
Kenshoo Infinity Suite
SEO support
Adobe Experience Manager
6.5
Kenshoo Infinity Suite
Bulk management
Adobe Experience Manager
6.1
Kenshoo Infinity Suite
Availability / breadth of extensions
Adobe Experience Manager
6.1
Kenshoo Infinity Suite
Community / comment management
Adobe Experience Manager
5.4
Kenshoo Infinity Suite

Ad Network Integration

Adobe Experience Manager
Kenshoo Infinity Suite
5.9
Data Transfer
Adobe Experience Manager
Kenshoo Infinity Suite
6.2
DSP integration
Adobe Experience Manager
Kenshoo Infinity Suite
5.5

Ad Campaigns

Adobe Experience Manager
Kenshoo Infinity Suite
5.5
Ad campaign creation
Adobe Experience Manager
Kenshoo Infinity Suite
5.7
Ad deployment
Adobe Experience Manager
Kenshoo Infinity Suite
5.6
Display advertising
Adobe Experience Manager
Kenshoo Infinity Suite
5.4
Ad display and retargeting segmentation
Adobe Experience Manager
Kenshoo Infinity Suite
5.4
Sequence targeting
Adobe Experience Manager
Kenshoo Infinity Suite
5.1

Ad Reporting & Analytics

Adobe Experience Manager
Kenshoo Infinity Suite
7.2
Ad dashboards
Adobe Experience Manager
Kenshoo Infinity Suite
6.9
Ad performance reports
Adobe Experience Manager
Kenshoo Infinity Suite
7.0
Ad conversion tracking
Adobe Experience Manager
Kenshoo Infinity Suite
6.6
Ad attribution reporting
Adobe Experience Manager
Kenshoo Infinity Suite
7.0
Cross-channel ad management
Adobe Experience Manager
Kenshoo Infinity Suite
8.6
Ad forecasting and optimization
Adobe Experience Manager
Kenshoo Infinity Suite
7.0

Pros

  • It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
  • The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
  • The block/brick system is very clean and the results look very good!
  • You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!
Vanessa Suarez profile photo
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth profile photo

Cons

  • Cost. AEM is expensive.
  • Touch UI not as intuitive as classic UI.
No photo available
  • The desktop application, Kenshoo Editor could use an overhaul. Newly created campaigns often do not sync with the engines.
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Kenshoo Infinity Suite7.8
Based on 3 answers
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc
Courtney E. Howard profile photo
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor
Jonathan Warner profile photo

Return on Investment

  • A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients
Sujeet Sharma profile photo
  • Improved CPL in lead gen campaigns
  • Expanded targeting suggestions helped get the ads in front of eyeballs not otherwise considered
  • The amount of time saved using Kenshoo Social was huge for us
Jonathan Warner profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details