What users are saying about
Top Rated
159 Ratings
49 Ratings
Top Rated
159 Ratings
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Score 7.9 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
No photo available

Oracle BlueKai

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Oracle BlueKai
Role-based user permissions
Adobe Experience Manager
8.3
Oracle BlueKai

Platform & Infrastructure

Adobe Experience Manager
7.7
Oracle BlueKai
API
Adobe Experience Manager
7.4
Oracle BlueKai
Internationalization / multi-language
Adobe Experience Manager
8.0
Oracle BlueKai

Web Content Creation

Adobe Experience Manager
6.9
Oracle BlueKai
WYSIWYG editor
Adobe Experience Manager
7.6
Oracle BlueKai
Code quality / cleanliness
Adobe Experience Manager
6.9
Oracle BlueKai
Admin section
Adobe Experience Manager
7.5
Oracle BlueKai
Page templates
Adobe Experience Manager
6.8
Oracle BlueKai
Library of website themes
Adobe Experience Manager
5.4
Oracle BlueKai
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Oracle BlueKai
Publishing workflow
Adobe Experience Manager
7.4
Oracle BlueKai
Form generator
Adobe Experience Manager
6.4
Oracle BlueKai

Web Content Management

Adobe Experience Manager
6.0
Oracle BlueKai
Content taxonomy
Adobe Experience Manager
7.0
Oracle BlueKai
SEO support
Adobe Experience Manager
6.2
Oracle BlueKai
Bulk management
Adobe Experience Manager
6.1
Oracle BlueKai
Availability / breadth of extensions
Adobe Experience Manager
5.6
Oracle BlueKai
Community / comment management
Adobe Experience Manager
5.3
Oracle BlueKai

Data Collection

Adobe Experience Manager
Oracle BlueKai
8.2
Collection of first-party data
Adobe Experience Manager
Oracle BlueKai
7.8
Collection of third-party data
Adobe Experience Manager
Oracle BlueKai
7.7
Access to Third-party Data Providers
Adobe Experience Manager
Oracle BlueKai
9.1

Data Classification

Adobe Experience Manager
Oracle BlueKai
8.2
Audience taxonomy
Adobe Experience Manager
Oracle BlueKai
7.9
Tag Management
Adobe Experience Manager
Oracle BlueKai
8.0
Data Analysis Dashboard
Adobe Experience Manager
Oracle BlueKai
8.8

Ad Network Integration

Adobe Experience Manager
Oracle BlueKai
7.8
Data Transfer
Adobe Experience Manager
Oracle BlueKai
8.0
DSP integration
Adobe Experience Manager
Oracle BlueKai
7.7

DMP Analytics

Adobe Experience Manager
Oracle BlueKai
8.7
Campaign Analytics
Adobe Experience Manager
Oracle BlueKai
8.5
Audience Analytics
Adobe Experience Manager
Oracle BlueKai
9.0

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
No photo available

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams profile photo

Oracle BlueKai

  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
Gaurav Gautam profile photo

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Manager

Adobe Experience Manager was chosen by our procurement team over the alternatives we considered primarily because of its seamless integration with other Adobe solution, which we were already using
Tolulope Lawal profile photo

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

Adobe Experience Manager

  • Extreme flexibility and speed to publish new pages with as little as a few hours of notice. This allowed us to be more efficient in handling landing pages for lead generation.
  • Powerful technology stack that allows for an infinite amount of customization. New ideas came up as we learned all the capabilities of CQ. It helped us innovate in the way we build and author pages.
  • Poor documentation and small community slowed our initial ramp up and development times until first release. By now this should have improved with the increased popularity.
Fernando Galeano profile photo

Oracle BlueKai

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Adobe Experience Manager

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

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