Top Rated
153 Ratings
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Score 7.9 out of 101
30 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Oracle Content Marketing

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Oracle Content Marketing
Role-based user permissions
Adobe Experience Manager
8.2
Oracle Content Marketing

Platform & Infrastructure

Adobe Experience Manager
7.6
Oracle Content Marketing
API
Adobe Experience Manager
7.4
Oracle Content Marketing
Internationalization / multi-language
Adobe Experience Manager
7.8
Oracle Content Marketing

Web Content Creation

Adobe Experience Manager
7.0
Oracle Content Marketing
WYSIWYG editor
Adobe Experience Manager
8.3
Oracle Content Marketing
Code quality / cleanliness
Adobe Experience Manager
7.0
Oracle Content Marketing
Admin section
Adobe Experience Manager
7.5
Oracle Content Marketing
Page templates
Adobe Experience Manager
6.9
Oracle Content Marketing
Library of website themes
Adobe Experience Manager
5.5
Oracle Content Marketing
Mobile optimization / responsive design
Adobe Experience Manager
6.9
Oracle Content Marketing
Publishing workflow
Adobe Experience Manager
7.9
Oracle Content Marketing
Form generator
Adobe Experience Manager
6.3
Oracle Content Marketing

Web Content Management

Adobe Experience Manager
6.1
Oracle Content Marketing
Content taxonomy
Adobe Experience Manager
6.6
Oracle Content Marketing
SEO support
Adobe Experience Manager
6.4
Oracle Content Marketing
Bulk management
Adobe Experience Manager
6.1
Oracle Content Marketing
Availability / breadth of extensions
Adobe Experience Manager
6.0
Oracle Content Marketing
Community / comment management
Adobe Experience Manager
5.3
Oracle Content Marketing

Content Creation

Adobe Experience Manager
Oracle Content Marketing
7.0
Ideation
Adobe Experience Manager
Oracle Content Marketing
6.3
Approval workflows
Adobe Experience Manager
Oracle Content Marketing
8.0
Content collaboration
Adobe Experience Manager
Oracle Content Marketing
7.4
Content calendar
Adobe Experience Manager
Oracle Content Marketing
7.1
Network for content licensing/production
Adobe Experience Manager
Oracle Content Marketing
6.0

Content Publishing

Adobe Experience Manager
Oracle Content Marketing
6.6
Content hub
Adobe Experience Manager
Oracle Content Marketing
6.7
Forms / Gated content
Adobe Experience Manager
Oracle Content Marketing
6.0
Embedded CTAs
Adobe Experience Manager
Oracle Content Marketing
7.0
Content distribution
Adobe Experience Manager
Oracle Content Marketing
6.9
Content promotion
Adobe Experience Manager
Oracle Content Marketing
6.1
Content automation
Adobe Experience Manager
Oracle Content Marketing
6.9

Content Reporting & Analytics

Adobe Experience Manager
Oracle Content Marketing
6.5
Audience profiling and targeting
Adobe Experience Manager
Oracle Content Marketing
6.1
Closed-loop tracking and reporting
Adobe Experience Manager
Oracle Content Marketing
6.3
Content performance analytics
Adobe Experience Manager
Oracle Content Marketing
7.1
Campaign optimization dashboard
Adobe Experience Manager
Oracle Content Marketing
6.8
Competitive analytics
Adobe Experience Manager
Oracle Content Marketing
6.2

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
  • Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
Robert Nagelmaker profile photo

Cons

  • The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
  • Since it is so customizable, a talented web dev team is needed to make all the parts.
  • It is not easy to tell if the page is live or draft in the new interface.
  • Integration with non-Adobe marketing automation tools is very difficult.
No photo available
  • I believe it would be a great asset if many more layout functionalities were made drag and drop, just like in the email editor of Eloqua, allowing the ease of use and diminishing the need of html/css/javascript knowledge!
Robert Nagelmaker profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Oracle Content Marketing8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Oracle Content Marketing10.0
Based on 1 answer
It has never been down since we have used this software.
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Oracle Content Marketing10.0
Based on 1 answer
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
No photo available

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Oracle Content Marketing6.0
Based on 1 answer
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
No photo available

Alternatives Considered

We have used both Hybris and AEM, Hybris for e-commerce site and AEM for front facing site. Generally we prefer AEM due to the ease of use and user friendliness, as well as improved interface
No photo available
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
No photo available

Return on Investment

  • A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients
Sujeet Sharma profile photo
  • None so far yet, we've just implemented it, and there were no alternative systems yet in Wolters Kluwer.
Robert Nagelmaker profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Content Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details