176 Ratings
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Score 8.2 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Manager
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-based user permissions
Adobe Experience Manager
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Platform & Infrastructure

Adobe Experience Manager
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Adobe Experience Manager
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Internationalization / multi-language
Adobe Experience Manager
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-based workflow & approvals
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Web Content Creation

Adobe Experience Manager
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
WYSIWYG editor
Adobe Experience Manager
6.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Code quality / cleanliness
Adobe Experience Manager
6.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Admin section
Adobe Experience Manager
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Page templates
Adobe Experience Manager
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Library of website themes
Adobe Experience Manager
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile optimization / responsive design
Adobe Experience Manager
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Publishing workflow
Adobe Experience Manager
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Form generator
Adobe Experience Manager
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Web Content Management

Adobe Experience Manager
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Content taxonomy
Adobe Experience Manager
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
SEO support
Adobe Experience Manager
6.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Bulk management
Adobe Experience Manager
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Availability / breadth of extensions
Adobe Experience Manager
6.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Community / comment management
Adobe Experience Manager
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Adobe Experience Manager

  • Our brand requires a high level of polish and crisp functionality. AEM provides that for us. We do look as good as possible and it reflects well on our brand.
  • We can product new pages rapidly with our modules and so we can keep our content fresh and relevant.
  • Our brand value has risen considerably since we polished our web properties with AEM.
Saren Sakurai | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Experience Manager
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

Adobe Experience Manager
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Adobe Experience Manager
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Adobe Experience Manager
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Adobe Experience Manager
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Adobe Experience Manager
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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