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Top Rated
226 Ratings
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Top Rated
647 Ratings

Adobe Experience Manager

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Top Rated
226 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 1 feature set: Platform & Infrastructure

Security

7.3

Adobe Experience Manager

73%

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Feature Set Not Supported
N/A
Adobe Experience Manager ranks higher in 1/1 features

Role-based user permissions

7.3
73%
38 Ratings
N/A
0 Ratings

Platform & Infrastructure

7.8

Adobe Experience Manager

78%
8.1

Oracle CX Marketing (formerly Oracle Marketing Cloud)

81%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 6/7 features

API

7.6
76%
29 Ratings
8.0
80%
106 Ratings

Internationalization / multi-language

7.9
79%
29 Ratings
N/A
0 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.9
79%
89 Ratings

Customizability

N/A
0 Ratings
8.3
83%
110 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.0
80%
36 Ratings

Web Content Creation

7.3

Adobe Experience Manager

73%

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Feature Set Not Supported
N/A
Adobe Experience Manager ranks higher in 8/8 features

WYSIWYG editor

7.3
73%
33 Ratings
N/A
0 Ratings

Code quality / cleanliness

6.6
66%
34 Ratings
N/A
0 Ratings

Admin section

6.8
68%
34 Ratings
N/A
0 Ratings

Page templates

7.2
72%
37 Ratings
N/A
0 Ratings

Library of website themes

7.2
72%
26 Ratings
N/A
0 Ratings

Mobile optimization / responsive design

7.6
76%
35 Ratings
N/A
0 Ratings

Publishing workflow

8.0
80%
35 Ratings
N/A
0 Ratings

Form generator

7.4
74%
29 Ratings
N/A
0 Ratings

Web Content Management

6.8

Adobe Experience Manager

68%

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Feature Set Not Supported
N/A
Adobe Experience Manager ranks higher in 5/5 features

Content taxonomy

7.2
72%
31 Ratings
N/A
0 Ratings

SEO support

6.5
65%
33 Ratings
N/A
0 Ratings

Bulk management

6.7
67%
36 Ratings
N/A
0 Ratings

Availability / breadth of extensions

7.1
71%
34 Ratings
N/A
0 Ratings

Community / comment management

6.8
68%
30 Ratings
N/A
0 Ratings

Email & Online Marketing

Adobe Experience Manager

Feature Set Not Supported
N/A
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 9/9 features

WYSIWYG email editor

N/A
0 Ratings
8.4
84%
118 Ratings

Dynamic content

N/A
0 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

N/A
0 Ratings
8.3
83%
117 Ratings

Landing pages

N/A
0 Ratings
8.5
85%
125 Ratings

A/B testing

N/A
0 Ratings
8.2
82%
119 Ratings

Mobile optimization

N/A
0 Ratings
8.3
83%
114 Ratings

Email deliverability reporting

N/A
0 Ratings
8.4
84%
237 Ratings

List management

N/A
0 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

N/A
0 Ratings
8.3
83%
109 Ratings

Lead Management

Adobe Experience Manager

Feature Set Not Supported
N/A
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

N/A
0 Ratings
8.2
82%
105 Ratings

Data quality management

N/A
0 Ratings
8.3
83%
110 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.3
83%
90 Ratings

Campaign Management

Adobe Experience Manager

Feature Set Not Supported
N/A
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.2
82%
95 Ratings

Event/webinar marketing

N/A
0 Ratings
8.3
83%
99 Ratings

Social Media Marketing

Adobe Experience Manager

Feature Set Not Supported
N/A
7.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

78%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
7.8
78%
71 Ratings

Social profile integration

N/A
0 Ratings
7.8
78%
67 Ratings

Reporting & Analytics

Adobe Experience Manager

Feature Set Not Supported
N/A
8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
Oracle CX Marketing (formerly Oracle Marketing Cloud) ranks higher in 3/3 features

Dashboards

N/A
0 Ratings
8.1
81%
123 Ratings

Standard reports

N/A
0 Ratings
8.1
81%
121 Ratings

Custom reports

N/A
0 Ratings
7.9
79%
114 Ratings

Attribute Ratings

  • Adobe Experience Manager is rated higher in 2 areas: Likelihood to Renew, Availability
  • Oracle CX Marketing (formerly Oracle Marketing Cloud) is rated higher in 4 areas: Likelihood to Recommend, Usability, Support Rating, Implementation Rating
  • Adobe Experience Manager and Oracle CX Marketing (formerly Oracle Marketing Cloud) are tied in 1 area: Performance

Likelihood to Recommend

7.6

Adobe Experience Manager

76%
49 Ratings
8.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

83%
250 Ratings

Likelihood to Renew

9.0

Adobe Experience Manager

90%
5 Ratings
6.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

60%
90 Ratings

Usability

8.2

Adobe Experience Manager

82%
14 Ratings
8.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

89%
14 Ratings

Availability

8.6

Adobe Experience Manager

86%
5 Ratings
8.2

Oracle CX Marketing (formerly Oracle Marketing Cloud)

82%
18 Ratings

Performance

8.0

Adobe Experience Manager

80%
5 Ratings
8.0

Oracle CX Marketing (formerly Oracle Marketing Cloud)

80%
10 Ratings

Support Rating

7.3

Adobe Experience Manager

73%
11 Ratings
9.9

Oracle CX Marketing (formerly Oracle Marketing Cloud)

99%
32 Ratings

In-Person Training

Adobe Experience Manager

N/A
0 Ratings
7.3

Oracle CX Marketing (formerly Oracle Marketing Cloud)

73%
3 Ratings

Online Training

Adobe Experience Manager

N/A
0 Ratings
7.6

Oracle CX Marketing (formerly Oracle Marketing Cloud)

76%
11 Ratings

Implementation Rating

8.7

Adobe Experience Manager

87%
4 Ratings
8.8

Oracle CX Marketing (formerly Oracle Marketing Cloud)

88%
20 Ratings

Contract Terms and Pricing Model

9.5

Adobe Experience Manager

95%
2 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

N/A
0 Ratings

Product Scalability

Adobe Experience Manager

N/A
0 Ratings
8.7

Oracle CX Marketing (formerly Oracle Marketing Cloud)

87%
122 Ratings

Professional Services

9.0

Adobe Experience Manager

90%
1 Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

N/A
0 Ratings

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Adobe Experience Manager

Adobe Experience Manager 8.2
Based on 14 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Adobe Experience Manager

Adobe Experience Manager 8.6
Based on 5 answers
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours.Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter.If there's a planned upgrade, adobe would make sure they do it in non-business hours.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Adobe Experience Manager

Adobe Experience Manager 8.0
Based on 5 answers
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Experience Manager

Adobe Experience Manager 7.3
Based on 11 answers
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 4 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Experience Manager

Adobe Experience Manager 9.5
Based on 2 answers
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

No score
No answers yet
No answers on this topic

Scalability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Professional Services

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge.However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Experience Manager

  • We can have multiple teams globally and connect anytime we want.
  • Finding target audiences for advertisement campaigns became [so] much easier than before.
  • One drawback is that the users have to be well trained and [preferably have] more IT knowledge among them to interact with the AEM.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

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