What users are saying about
Top Rated
150 Ratings
49 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

It is very well suited for large websites and clients with multiple properties where some data is shared. I would not recommend it for smaller websites as the overheard would be too much for small clients and basic websites.
Mike Plant profile photo

Oracle DMP

Oracle DMP is a very powerful product and will bring you great return. It makes it very easy to find the correct, and interested, audience to target and its integration with Oracle Eloqua makes it easy to set up multiple automated campaigns for various market segments and products, and monitor your effectiveness
Jack Hui profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Oracle DMP
Role-based user permissions
Adobe Experience Manager
8.2
Oracle DMP

Platform & Infrastructure

Adobe Experience Manager
7.6
Oracle DMP
API
Adobe Experience Manager
7.5
Oracle DMP
Internationalization / multi-language
Adobe Experience Manager
7.7
Oracle DMP

Web Content Creation

Adobe Experience Manager
7.0
Oracle DMP
WYSIWYG editor
Adobe Experience Manager
8.2
Oracle DMP
Code quality / cleanliness
Adobe Experience Manager
7.0
Oracle DMP
Admin section
Adobe Experience Manager
7.5
Oracle DMP
Page templates
Adobe Experience Manager
6.9
Oracle DMP
Library of website themes
Adobe Experience Manager
5.5
Oracle DMP
Mobile optimization / responsive design
Adobe Experience Manager
6.9
Oracle DMP
Publishing workflow
Adobe Experience Manager
8.0
Oracle DMP
Form generator
Adobe Experience Manager
6.3
Oracle DMP

Web Content Management

Adobe Experience Manager
6.1
Oracle DMP
Content taxonomy
Adobe Experience Manager
6.6
Oracle DMP
SEO support
Adobe Experience Manager
6.5
Oracle DMP
Bulk management
Adobe Experience Manager
6.1
Oracle DMP
Availability / breadth of extensions
Adobe Experience Manager
6.1
Oracle DMP
Community / comment management
Adobe Experience Manager
5.4
Oracle DMP

Data Collection

Adobe Experience Manager
Oracle DMP
8.2
Collection of first-party data
Adobe Experience Manager
Oracle DMP
7.6
Collection of third-party data
Adobe Experience Manager
Oracle DMP
7.9
Access to Third-party Data Providers
Adobe Experience Manager
Oracle DMP
9.2

Data Classification

Adobe Experience Manager
Oracle DMP
8.1
Audience taxonomy
Adobe Experience Manager
Oracle DMP
7.8
Tag Management
Adobe Experience Manager
Oracle DMP
8.0
Data Analysis Dashboard
Adobe Experience Manager
Oracle DMP
8.6

Ad Network Integration

Adobe Experience Manager
Oracle DMP
7.9
Data Transfer
Adobe Experience Manager
Oracle DMP
8.0
DSP integration
Adobe Experience Manager
Oracle DMP
7.8

DMP Analytics

Adobe Experience Manager
Oracle DMP
8.7
Campaign Analytics
Adobe Experience Manager
Oracle DMP
8.5
Audience Analytics
Adobe Experience Manager
Oracle DMP
8.9

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Ability to identify potential customers who show an active interest in our types of products
  • Ability to target cross-channel
  • Database of customer profiles
Jack Hui profile photo

Cons

  • Adding meta data to batch files would make it much more efficient
  • You still need to convert any Word or Excel docs to PDFs if this was on auto when you have multiple files, it would also save time
Meghan Hays profile photo
  • The UI can be improved because it can be difficult to navigate
  • Issues take a long time to be resolved with support
Jack Hui profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc
Courtney E. Howard profile photo
I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Gaurav Gautam profile photo

Return on Investment

  • AEM implementation increased employee efficiency as users can drag and drop components and do in place editing. If you have a clear use case for targeting you can achieve those effectively.
Shishir Srivastava profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Adobe Experience Manager

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details