What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Oracle DMP

49 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Oracle DMP

49 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Experience Manager

CQ is best suited for multi-site projects that require frequent updates or new pages spun up very quickly and with the same quality as the rest of your site. It's also a great fit if you have extensive media libraries: pictures, videos, etc. The Digital Asset Manager is very powerful and if it's coupled with a CDN, it can be itself a great solution for that particular purpose alone.Key questions to ask would be:- How comfortable will our authors be with this publishing platform? What are their needs and wants? Can CQ accommodate them?- How skilled is our development team to take a project like CQ? The best of CQ comes when is customized but it will come with a price. Time and talent will be necessary to tweak it to the right fit.- Do we have enough time and resources to allow our technical and non-technical stuff to learn? Can we afford all the oficial training levels?
Fernando Galeano profile photo

Oracle DMP

Brands looking to generate increased buy rate among current users suits Bluekai well. Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Corey Buller profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Oracle DMP
Role-based user permissions
Adobe Experience Manager
8.1
Oracle DMP

Platform & Infrastructure

Adobe Experience Manager
7.7
Oracle DMP
API
Adobe Experience Manager
7.5
Oracle DMP
Internationalization / multi-language
Adobe Experience Manager
7.9
Oracle DMP

Web Content Creation

Adobe Experience Manager
7.1
Oracle DMP
WYSIWYG editor
Adobe Experience Manager
8.3
Oracle DMP
Code quality / cleanliness
Adobe Experience Manager
6.9
Oracle DMP
Admin section
Adobe Experience Manager
7.2
Oracle DMP
Page templates
Adobe Experience Manager
6.9
Oracle DMP
Library of website themes
Adobe Experience Manager
5.8
Oracle DMP
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Oracle DMP
Publishing workflow
Adobe Experience Manager
7.8
Oracle DMP
Form generator
Adobe Experience Manager
6.0
Oracle DMP

Web Content Management

Adobe Experience Manager
6.3
Oracle DMP
Content taxonomy
Adobe Experience Manager
7.2
Oracle DMP
SEO support
Adobe Experience Manager
6.9
Oracle DMP
Bulk management
Adobe Experience Manager
5.4
Oracle DMP
Availability / breadth of extensions
Adobe Experience Manager
6.5
Oracle DMP
Community / comment management
Adobe Experience Manager
5.3
Oracle DMP

Data Collection

Adobe Experience Manager
Oracle DMP
8.2
Collection of first-party data
Adobe Experience Manager
Oracle DMP
7.4
Collection of third-party data
Adobe Experience Manager
Oracle DMP
8.1
Access to Third-party Data Providers
Adobe Experience Manager
Oracle DMP
9.3

Data Classification

Adobe Experience Manager
Oracle DMP
8.0
Audience taxonomy
Adobe Experience Manager
Oracle DMP
7.7
Tag Management
Adobe Experience Manager
Oracle DMP
8.1
Data Analysis Dashboard
Adobe Experience Manager
Oracle DMP
8.4

Ad Network Integration

Adobe Experience Manager
Oracle DMP
8.0
Data Transfer
Adobe Experience Manager
Oracle DMP
8.1
DSP integration
Adobe Experience Manager
Oracle DMP
7.9

DMP Analytics

Adobe Experience Manager
Oracle DMP
8.7
Campaign Analytics
Adobe Experience Manager
Oracle DMP
8.5
Audience Analytics
Adobe Experience Manager
Oracle DMP
8.9

Pros

  • Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
  • Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
  • Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
  • Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
Fernando Galeano profile photo
  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
Vanessa Suarez profile photo
  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have used both Hybris and AEM, Hybris for e-commerce site and AEM for front facing site. Generally we prefer AEM due to the ease of use and user friendliness, as well as improved interface
No photo available
One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

  • Positive: Can quickly create and launch marketing campaigns.
  • Negative: Can be expensive to develop custom AEM experiences.
No photo available
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Adobe Experience Manager

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details