Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
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Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
Can sometimes be difficult to troubleshoot bugs/issues as they arise
Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
While the integration with Adobe target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise
A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
It depends if it is from an administrator point of view or from a business content author point of view. I think from business author point of view the solution is good and with the GEN AI capabilities coming it is doing better and better, however from an administration point of view there are still a lot of improvements to ease the maintenance of user access management and as well as the integration configuration aspect.
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Overall, I prefer AEM as an enterprise site management tool. It allows levels of access control and delegation, while leaving the server management and updates to a specialized team. I do miss the flexibility of being able to search and replace that I have in a WordPress site, and I miss the ability to have one file for redirects like I had in percussion
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
too soon to tell on increased conversion rates based on external marketing factors in play but having increased visibility into customer engagement trends will most likely lead to improvement of our conversion rates.
There have been productivity gains from the perspective of actually migrating all of our externally managed sites to the same in-house Adobe Experience Manager platform and then being able to utilize those universal components.
