176 Ratings
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Score 8.2 out of 100
24 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
Omar MAES | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Manager
8.4
Salesforce Audience Studio (formerly Salesforce DMP)
Role-based user permissions
Adobe Experience Manager
8.4
Salesforce Audience Studio (formerly Salesforce DMP)

Platform & Infrastructure

Adobe Experience Manager
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
API
Adobe Experience Manager
7.8
Salesforce Audience Studio (formerly Salesforce DMP)
Internationalization / multi-language
Adobe Experience Manager
8.2
Salesforce Audience Studio (formerly Salesforce DMP)

Web Content Creation

Adobe Experience Manager
7.1
Salesforce Audience Studio (formerly Salesforce DMP)
WYSIWYG editor
Adobe Experience Manager
6.7
Salesforce Audience Studio (formerly Salesforce DMP)
Code quality / cleanliness
Adobe Experience Manager
6.9
Salesforce Audience Studio (formerly Salesforce DMP)
Admin section
Adobe Experience Manager
7.3
Salesforce Audience Studio (formerly Salesforce DMP)
Page templates
Adobe Experience Manager
7.4
Salesforce Audience Studio (formerly Salesforce DMP)
Library of website themes
Adobe Experience Manager
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
Mobile optimization / responsive design
Adobe Experience Manager
7.4
Salesforce Audience Studio (formerly Salesforce DMP)
Publishing workflow
Adobe Experience Manager
7.3
Salesforce Audience Studio (formerly Salesforce DMP)
Form generator
Adobe Experience Manager
7.0
Salesforce Audience Studio (formerly Salesforce DMP)

Web Content Management

Adobe Experience Manager
6.8
Salesforce Audience Studio (formerly Salesforce DMP)
Content taxonomy
Adobe Experience Manager
7.8
Salesforce Audience Studio (formerly Salesforce DMP)
SEO support
Adobe Experience Manager
6.4
Salesforce Audience Studio (formerly Salesforce DMP)
Bulk management
Adobe Experience Manager
6.8
Salesforce Audience Studio (formerly Salesforce DMP)
Availability / breadth of extensions
Adobe Experience Manager
6.4
Salesforce Audience Studio (formerly Salesforce DMP)
Community / comment management
Adobe Experience Manager
6.8
Salesforce Audience Studio (formerly Salesforce DMP)

Data Collection

Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.1
Collection of first-party data
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
6.6
Access to Third-party Data Providers
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
5.6

Data Classification

Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Audience taxonomy
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
8.2
Tag Management
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Data Analysis Dashboard
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
8.2

Ad Network Integration

Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
6.8

DMP Analytics

Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Audience Analytics
Adobe Experience Manager
Salesforce Audience Studio (formerly Salesforce DMP)
7.6

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.8
Based on 4 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.3
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.
Omar MAES | TrustRadius Reviewer

Return on Investment

Adobe Experience Manager

  • Our brand requires a high level of polish and crisp functionality. AEM provides that for us. We do look as good as possible and it reflects well on our brand.
  • We can product new pages rapidly with our modules and so we can keep our content fresh and relevant.
  • Our brand value has risen considerably since we polished our web properties with AEM.
Saren Sakurai | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Experience Manager
8.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.2

Likelihood to Renew

Adobe Experience Manager
9.0
Salesforce Audience Studio (formerly Salesforce DMP)

Usability

Adobe Experience Manager
10.0
Salesforce Audience Studio (formerly Salesforce DMP)
8.8

Support Rating

Adobe Experience Manager
9.0
Salesforce Audience Studio (formerly Salesforce DMP)
7.3

Implementation Rating

Adobe Experience Manager
8.7
Salesforce Audience Studio (formerly Salesforce DMP)

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