Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Salesforce DMP (formerly Krux)

14 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Experience Manager

Adobe is an enterprise level software that is best suited for large amounts of web content. The entire web management experience is engineered around the author. It is a large solution with many capabilities readily available to you out of the box.
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Salesforce DMP (formerly Krux)

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Salesforce DMP (formerly Krux)
Role-based user permissions
Adobe Experience Manager
8.1
Salesforce DMP (formerly Krux)

Platform & Infrastructure

Adobe Experience Manager
7.7
Salesforce DMP (formerly Krux)
API
Adobe Experience Manager
7.5
Salesforce DMP (formerly Krux)
Internationalization / multi-language
Adobe Experience Manager
7.9
Salesforce DMP (formerly Krux)

Web Content Creation

Adobe Experience Manager
7.1
Salesforce DMP (formerly Krux)
WYSIWYG editor
Adobe Experience Manager
8.3
Salesforce DMP (formerly Krux)
Code quality / cleanliness
Adobe Experience Manager
6.9
Salesforce DMP (formerly Krux)
Admin section
Adobe Experience Manager
7.2
Salesforce DMP (formerly Krux)
Page templates
Adobe Experience Manager
6.9
Salesforce DMP (formerly Krux)
Library of website themes
Adobe Experience Manager
5.8
Salesforce DMP (formerly Krux)
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Salesforce DMP (formerly Krux)
Publishing workflow
Adobe Experience Manager
7.8
Salesforce DMP (formerly Krux)
Form generator
Adobe Experience Manager
6.0
Salesforce DMP (formerly Krux)

Web Content Management

Adobe Experience Manager
6.3
Salesforce DMP (formerly Krux)
Content taxonomy
Adobe Experience Manager
7.2
Salesforce DMP (formerly Krux)
SEO support
Adobe Experience Manager
6.9
Salesforce DMP (formerly Krux)
Bulk management
Adobe Experience Manager
5.4
Salesforce DMP (formerly Krux)
Availability / breadth of extensions
Adobe Experience Manager
6.5
Salesforce DMP (formerly Krux)
Community / comment management
Adobe Experience Manager
5.3
Salesforce DMP (formerly Krux)

Data Collection

Adobe Experience Manager
Salesforce DMP (formerly Krux)
10.0
Collection of first-party data
Adobe Experience Manager
Salesforce DMP (formerly Krux)
10.0
Collection of third-party data
Adobe Experience Manager
Salesforce DMP (formerly Krux)
10.0
Access to Third-party Data Providers
Adobe Experience Manager
Salesforce DMP (formerly Krux)
10.0

Data Classification

Adobe Experience Manager
Salesforce DMP (formerly Krux)
8.7
Audience taxonomy
Adobe Experience Manager
Salesforce DMP (formerly Krux)
10.0
Tag Management
Adobe Experience Manager
Salesforce DMP (formerly Krux)
9.0
Data Analysis Dashboard
Adobe Experience Manager
Salesforce DMP (formerly Krux)
7.0

Ad Network Integration

Adobe Experience Manager
Salesforce DMP (formerly Krux)
9.5
Data Transfer
Adobe Experience Manager
Salesforce DMP (formerly Krux)
9.0
DSP integration
Adobe Experience Manager
Salesforce DMP (formerly Krux)
10.0

DMP Analytics

Adobe Experience Manager
Salesforce DMP (formerly Krux)
8.0
Campaign Analytics
Adobe Experience Manager
Salesforce DMP (formerly Krux)
8.0
Audience Analytics
Adobe Experience Manager
Salesforce DMP (formerly Krux)
8.0

Pros

  • It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
  • The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
  • The block/brick system is very clean and the results look very good!
  • You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!
Vanessa Suarez profile photo
  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
Jade St-Laurent, Gestion de projet data profile photo

Cons

  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
Vanessa Suarez profile photo
  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
Jade St-Laurent, Gestion de projet data profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc
Courtney E. Howard profile photo
Improvements in 1st Party integration.
John Oghia profile photo

Return on Investment

  • Positive: Can quickly create and launch marketing campaigns.
  • Negative: Can be expensive to develop custom AEM experiences.
No photo available
  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce DMP (formerly Krux)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details