Adobe Experience Platform Launch vs. Commanders Act TagCommander

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 8.8 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
TagCommander
Score 9.0 out of 10
N/A
TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.N/A
Pricing
Adobe Experience Platform LaunchCommanders Act TagCommander
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience Platform LaunchTagCommander
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchCommanders Act TagCommander
Top Pros
Top Cons
Features
Adobe Experience Platform LaunchCommanders Act TagCommander
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
9% below category average
Commanders Act TagCommander
7.0
1 Ratings
20% below category average
Role-based user permissions7.812 Ratings7.01 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
3% below category average
Commanders Act TagCommander
7.0
1 Ratings
14% below category average
Tag library8.513 Ratings9.01 Ratings
Tag variable mapping7.914 Ratings7.01 Ratings
Ease of writing custom tags7.714 Ratings8.01 Ratings
Rules-driven tag execution8.214 Ratings8.01 Ratings
Tag performance monitoring7.512 Ratings3.01 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.313 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
4% below category average
Commanders Act TagCommander
6.0
1 Ratings
32% below category average
Event tracking8.614 Ratings4.01 Ratings
Mobile event tracking7.611 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings8.01 Ratings
Automated error checking7.410 Ratings6.01 Ratings
Best Alternatives
Adobe Experience Platform LaunchCommanders Act TagCommander
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchCommanders Act TagCommander
Likelihood to Recommend
8.6
(14 ratings)
7.0
(1 ratings)
Usability
8.3
(13 ratings)
-
(0 ratings)
Support Rating
7.0
(13 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience Platform LaunchCommanders Act TagCommander
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Tag Commander
If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
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Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Tag Commander
  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
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Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Tag Commander
  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
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Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Tag Commander
No answers on this topic
Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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Tag Commander
No answers on this topic
Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
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Tag Commander
No answers on this topic
Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
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Tag Commander
  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
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ScreenShots