Adobe Experience Platform Launch vs. Impact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 7.6 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Impact
Score 6.9 out of 10
N/A
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A
Pricing
Adobe Experience Platform LaunchImpact
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience Platform LaunchImpact
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchImpact
Features
Adobe Experience Platform LaunchImpact
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
12 Ratings
7% below category average
Impact
-
Ratings
Role-based user permissions7.812 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
14 Ratings
4% below category average
Impact
-
Ratings
Tag library8.513 Ratings00 Ratings
Tag variable mapping7.914 Ratings00 Ratings
Ease of writing custom tags7.714 Ratings00 Ratings
Rules-driven tag execution8.214 Ratings00 Ratings
Tag performance monitoring7.512 Ratings00 Ratings
Page load times7.613 Ratings00 Ratings
Mobile app tagging7.812 Ratings00 Ratings
Library of JavaScript extensions7.413 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
14 Ratings
1% below category average
Impact
-
Ratings
Event tracking8.614 Ratings00 Ratings
Mobile event tracking7.711 Ratings00 Ratings
Data distribution management7.911 Ratings00 Ratings
Universal data layer8.513 Ratings00 Ratings
Automated error checking7.410 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Impact
6.9
2 Ratings
2% below category average
Dashboards00 Ratings6.92 Ratings
Standard reports00 Ratings6.92 Ratings
Custom reports00 Ratings6.92 Ratings
Partner performance analytics00 Ratings6.92 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Impact
6.5
2 Ratings
4% below category average
Content management00 Ratings5.92 Ratings
Content sharing00 Ratings6.82 Ratings
Partner collaboration tools00 Ratings6.92 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Product A and Product B
Adobe Experience Platform Launch
-
Ratings
Impact
6.4
2 Ratings
6% below category average
Lead distribution00 Ratings6.01 Ratings
Co-op advertising00 Ratings6.01 Ratings
Partner discovery and onboarding00 Ratings7.02 Ratings
Referral tracking00 Ratings6.01 Ratings
Journey builder00 Ratings6.92 Ratings
Best Alternatives
Adobe Experience Platform LaunchImpact
Small Businesses
Google Tag Manager
Google Tag Manager
Score 9.3 out of 10

No answers on this topic

Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 9.3 out of 10

No answers on this topic

Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.4 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchImpact
Likelihood to Recommend
8.6
(14 ratings)
6.8
(21 ratings)
Usability
8.3
(13 ratings)
7.0
(1 ratings)
Support Rating
7.0
(13 ratings)
1.0
(1 ratings)
User Testimonials
Adobe Experience Platform LaunchImpact
Likelihood to Recommend
Adobe
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
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Impact
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
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Pros
Adobe
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
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Impact
  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
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Cons
Adobe
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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Impact
  • User interface could be improved a little, as it is a quite difficult task to find the content or links
  • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
  • New affiliates might find the onboarding process a little difficult
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Usability
Adobe
Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!
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Impact
Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
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Support Rating
Adobe
They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness
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Impact
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
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Alternatives Considered
Adobe
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.
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Impact
First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
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Return on Investment
Adobe
  • Improves ROI by allowing better data metrics to see what works/ doesn't work.
  • Increases productivity or number of emails sent out and drafted.
  • Decreases the amount of time it takes to draft emails and programs.
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Impact
  • By using Impact we were able to increase the number of advertisers on our platform.
  • Delayed payments on the part of advertisers or Impact creates so many execution issues.
  • Multi regional campaigns helped us to increase our presens in the market.
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ScreenShots

Impact Screenshots

Screenshot of Impact.com