2 Ratings
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Score 8.8 out of 100
44 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Experience Platform Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Platform Launch
10.0
Matomo Analytics (formerly Piwik)
Role-based user permissions
Adobe Experience Platform Launch
10.0
Matomo Analytics (formerly Piwik)

Tag Management

Adobe Experience Platform Launch
7.4
Matomo Analytics (formerly Piwik)
Tag library
Adobe Experience Platform Launch
9.0
Matomo Analytics (formerly Piwik)
Tag variable mapping
Adobe Experience Platform Launch
9.0
Matomo Analytics (formerly Piwik)
Ease of writing custom tags
Adobe Experience Platform Launch
10.0
Matomo Analytics (formerly Piwik)
Rules-driven tag execution
Adobe Experience Platform Launch
10.0
Matomo Analytics (formerly Piwik)
Improved page load times
Adobe Experience Platform Launch
5.0
Matomo Analytics (formerly Piwik)
Mobile app tagging
Adobe Experience Platform Launch
5.0
Matomo Analytics (formerly Piwik)
Library of JavaScript extensions
Adobe Experience Platform Launch
4.0
Matomo Analytics (formerly Piwik)

Data Management & Integrity

Adobe Experience Platform Launch
7.3
Matomo Analytics (formerly Piwik)
Event tracking
Adobe Experience Platform Launch
10.0
Matomo Analytics (formerly Piwik)
Universal data layer
Adobe Experience Platform Launch
5.0
Matomo Analytics (formerly Piwik)
Automated error checking
Adobe Experience Platform Launch
7.0
Matomo Analytics (formerly Piwik)

Pros

Adobe Experience Platform Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Platform Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
Given, that I do not make a decision wherever to buy the product, I think the biggest culprit would be name recognition (that Piwik currently lacks compared to Google Analytics and such). Also, not to put it into negative light, but being "free" raises eyebrows, as being a lesser software
Mike Tihonchik | TrustRadius Reviewer

Usability

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper | TrustRadius Reviewer

Support Rating

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 7.9
Based on 4 answers
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Alireza Hassani | TrustRadius Reviewer

Implementation Rating

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Platform Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
Jean Franco | TrustRadius Reviewer

Return on Investment

Adobe Experience Platform Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
  • It helps in improving the performance and scalability of our web application.
  • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
  • A cost-effective tool, since it is free.
Cristian Bodnarasec | TrustRadius Reviewer

Screenshots

Adobe Experience Platform Launch

Pricing Details

Adobe Experience Platform Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Experience Platform Launch Editions & Modules

Additional Pricing Details

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

Rating Summary

Likelihood to Recommend

Adobe Experience Platform Launch
8.0
Matomo Analytics (formerly Piwik)
8.2

Likelihood to Renew

Adobe Experience Platform Launch
Matomo Analytics (formerly Piwik)
8.7

Usability

Adobe Experience Platform Launch
Matomo Analytics (formerly Piwik)
9.0

Support Rating

Adobe Experience Platform Launch
Matomo Analytics (formerly Piwik)
7.9

Implementation Rating

Adobe Experience Platform Launch
Matomo Analytics (formerly Piwik)
9.0

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