2 Ratings
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Score 8.8 out of 100
23 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Adobe Experience Platform Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin | TrustRadius Reviewer

Tealium AudienceStream

Tealium AudienceStream is great if the user has familiarity with competitors like Azure, AWS, etc. But I would not recommend it to a beginner looking to leap into consumer data analytics in a company. The reason being is that at first glance the dashboard has too many options and while that seems to be an ironic statement, it would be easier for a beginner to get lost at this phase. An ideal person I would recommend this to would be an individual with intermediate knowledge of similar CRM software with a passion for learning in an environment that is interested in capturing that data.
Jorge Guevara, EIT | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Platform Launch
10.0
Tealium AudienceStream
Role-based user permissions
Adobe Experience Platform Launch
10.0
Tealium AudienceStream

Tag Management

Adobe Experience Platform Launch
7.4
Tealium AudienceStream
Tag library
Adobe Experience Platform Launch
9.0
Tealium AudienceStream
Tag variable mapping
Adobe Experience Platform Launch
9.0
Tealium AudienceStream
Ease of writing custom tags
Adobe Experience Platform Launch
10.0
Tealium AudienceStream
Rules-driven tag execution
Adobe Experience Platform Launch
10.0
Tealium AudienceStream
Improved page load times
Adobe Experience Platform Launch
5.0
Tealium AudienceStream
Mobile app tagging
Adobe Experience Platform Launch
5.0
Tealium AudienceStream
Library of JavaScript extensions
Adobe Experience Platform Launch
4.0
Tealium AudienceStream

Data Management & Integrity

Adobe Experience Platform Launch
7.3
Tealium AudienceStream
Event tracking
Adobe Experience Platform Launch
10.0
Tealium AudienceStream
Universal data layer
Adobe Experience Platform Launch
5.0
Tealium AudienceStream
Automated error checking
Adobe Experience Platform Launch
7.0
Tealium AudienceStream

Pros

Adobe Experience Platform Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin | TrustRadius Reviewer

Tealium AudienceStream

  • AudienceStream allows me to expand on the data I'm already capturing about my visitors to the website, taking the data points and combining them to create and assign new definitions ("badges") to my visitors, which then allows me to enhance their experience with my company.
  • The APIs within AudienceStream expand the reach of all the data we collect and the new definitions we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools to increase the relevance of our other marketing efforts, be they email, retargeting, paid search, or even our call center and retail stores through a connection to our CRM system.
  • Audience Discovery within AudienceStream immediately provides insights to the folks on my website in real time, and also allows for historic views. I can slice the data in any way I choose to watch as visitors move through my site, gaining or losing badges as they perform various actions. I can then drill down into any group of visitors for the smallest of details, and use that to create new badges to use.
  • The tools Tealium provides, such as AudienceStream Trace, allow me to feel 100% confident that the tagging and defining I'm doing is correct, and working as expected.
  • Tealium's customer service is AMAZING - an entire team supports both your technical and strategic needs, and provides tools such as customer communities to help with learning.
Monique Trulson | TrustRadius Reviewer

Cons

Adobe Experience Platform Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin | TrustRadius Reviewer

Tealium AudienceStream

  • Currently there is limited support for multiple environments (Dev, Test, Production).
  • Having concurrent users making changes can cause conflicts.
  • It takes longer to get up and running than we would have hoped, but that may be down to our internal speed.
Adam Hatfield | TrustRadius Reviewer

Support Rating

Adobe Experience Platform Launch

No score
No answers yet
No answers on this topic

Tealium AudienceStream

Tealium AudienceStream 9.0
Based on 2 answers
Tealium has a big support community and a lot of solution consultants.
Rayk Richter | TrustRadius Reviewer

Alternatives Considered

Adobe Experience Platform Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin | TrustRadius Reviewer

Tealium AudienceStream

We looked at the Adobe solutions, Ensighten and Qubit, we choose Tealium because of value of having everything integrated. Plus we were an early adopter of Tealium's tag management and I was pleased with how that tool has matured over the last 3 years.
James Hunkele | TrustRadius Reviewer

Return on Investment

Adobe Experience Platform Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin | TrustRadius Reviewer

Tealium AudienceStream

  • Tealium AudienceStream has had a direct impact on our bottom line by allowing us to remarket to our users in a one to one manner in real time. We no longer have blanketed campaigns, but rather direct, custom programs for individual users.
Jer Tippets | TrustRadius Reviewer

Pricing Details

Adobe Experience Platform Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium AudienceStream

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Experience Platform Launch
8.0
Tealium AudienceStream
9.2

Support Rating

Adobe Experience Platform Launch
Tealium AudienceStream
9.0

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