What users are saying about
2 Ratings
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Score 7 out of 100
6 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Adobe Experience Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
Anonymous | TrustRadius Reviewer

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur | TrustRadius Reviewer

Pros

Adobe Experience Platform

  • Integrated products for a holistic multi-channel marketing platform
  • Customization at it's finest. Very granular in it's settings, permissions, and functionality
  • Sophisticated products that are very powerful
Anonymous | TrustRadius Reviewer

Blueshift

  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Platform

  • You need to be well trained and resourced to use the product
  • Features and integration work but often times you need to pay Adobe consultants for help
  • Not transparent in their pricing per customer
Anonymous | TrustRadius Reviewer

Blueshift

  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
Gwen Rivet | TrustRadius Reviewer

Usability

Adobe Experience Platform

Adobe Experience Platform 7.0
Based on 1 answer
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
Anonymous | TrustRadius Reviewer

Blueshift

No score
No answers yet
No answers on this topic

Support Rating

Adobe Experience Platform

Adobe Experience Platform 8.0
Based on 1 answer
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Anonymous | TrustRadius Reviewer

Blueshift

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Platform

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
Anonymous | TrustRadius Reviewer

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Experience Platform

  • The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
  • Contract pricing went up yearly on some products by 200%
  • We were able to consolidate email tools to save on yearly contract expenses
Anonymous | TrustRadius Reviewer

Blueshift

  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Divya Mulanjur | TrustRadius Reviewer

Screenshots

Adobe Experience Platform

Pricing Details

Adobe Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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